November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Meet The
2013
Speaker
Faculty
www.BigDataBusinessForum.co
m
Editor’s Welcome
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
About The 2nd Big Data Business Forum …
The 2nd Annual Big Data Business Forum is an
event that offers a unique three-day program
that brings together top technologists,
analysts and business executives under one
roof to share best practices through practical
and proven Fortune 500 case studies. Leave
with the skills and insights needed to
accelerate the path from analytics and
insights to action. The Big Data Business
Forum has been designed to provide you with
what you need no matter where you are in
the journey, with an underlying theme of
value.
Central to the success of your Big Data strategy is collaboration between key
stakeholders in an organization. We’ve gathered together leaders and top
executives spanning the business, finance, healthcare, retail and non-profit
industries to discuss the challenges and successes that lead to long-term,
successful strategies at the upcoming 2nd Annual Big Data Business Form to make
sure your organization has access to the best.
You’ll find that we took note of the top big data executives who you’d like to meet
and made sure you have access to them this year. We are proud to introduce your
to our impressive faculty of speakers from organizations including:
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PayPal
Expedia
Whole Foods
Nokia
Monster
Intel
And many more …
We hope to see you this November!
Kind Regards,
Hannah Hager
Digital Content Manager
www.BigDataBusinessForum.co
m
Brian Schmucker
Director of Analytics, Sales Process Improvement
Kelly Services
@KellyServices
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Brian Schmucker has dual responsibilities; managing the Global Sales
Process Improvements and managing Kelly's Data Analytics, which is
responsible for large accounts and new sales data analysis and
benchmarking.
Wednesday, November 13, 2013
Brian’s role within Kelly has evolved from corporate accounting to
Global Sales Support. He led the finance and pricing roles for Kelly’s
office of the president accounts, which serviced Kelly’s most strategic
customers from 1999 - 2009. Brian has also managed one of Kelly’s
top 10 accounts, and signed the account to a new, five-year
agreement while in that capacity.
CASE STUDY: A Different View
of Supply Chain Within a Service
Industry – Kelly Services Using
Analytics to Enhance the Talent
Supply Chain
Brian earned an M.B.A. from Walsh College in Troy, MI. and received
his Bachelors in Business Administration with a focus in Accounting
from Eastern Michigan University. Brian is based in Kelly’s world
headquarters in Troy, MI.
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Ferenc Huszár
Lead Data Scientist
PeerIndex
@PeerIndex
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Ferenc Huszár is lead data scientist at London-based social media
analytics company PeerIndex and an active contributor in the
emerging data science community in London.
He holds a PhD in Machine Learning from the Univeristy of
Cambridge, where he developed computational methods for
analysing and understanding data in a range of applications. Currently
he develops products and statistical techniques which derive value
from social media data.
Friday, November 15, 2013
SESSION: Science of Influence –
How We Measure Influence
Online
ENQUIRY@IQPC.COM ●
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Dana Zuber
Strategy & Analytics Executive
Wells Fargo
@WellsFargo
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Dana Zuber is a strategy and analytics executive at Wells Fargo where
she was an early adopter and evangelist of using visual analytics to
tell stories with data. She has led analytics teams at Wells Fargo in
Wealth Management, Branch Planning and Modeling and most
recently in Enterprise Data and Analytics. Currently, she and her team
are focused on big data analytics as well as standing up an enterprisewide Analytics Community of Practice for the bank.
Thursday, November 14, 2013
CASE STUDY: Building
Analytics Community of Practice
at Wells Fargo
ENQUIRY@IQPC.COM ●
Dana presents regularly to Wells Fargo executive leadership teams in
addition to speaking at conferences. Prior to Wells Fargo, Dana
worked at companies such as Walmart.com, L’Oreal USA and Canadian
Tire.
Dana has a degree in Mechanical Engineering from Queen’s University
in Canada and an MBA from The Kellogg School of Management at
Northwestern. Dana and her family live in Oakland California.
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Don Hinman
SVP for Data Strategy
Epsilon
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
@EpsilonMktg
What has been your biggest challenge when it comes to big data and analytics
within your role?
“Helping people understand the Big Data is not a panacea. While it
adds strength and understanding to Marketing, it does not replace all other
techniques.”
Don Hinman is the SVP for Data Strategy for Epsilon. Don leads the
data asset utilization functions for Epsilon’s data products. He also
acquires data and helps clients understand how to use it. Don is often
referred to as “Dr. Data” due to his experience and expertise known
across the industry for the creation and use of external data in
database marketing applications.
Wednesday, November 13, 2013
SESSION: Developing a Data
Strategy and an Integrated
Marketing and Sales Database
ENQUIRY@IQPC.COM ●
He is past Chair of the Direct Marketing Association’s Committee on
Ethical Business Practices. He is also a past member of the Board of
Trustees for the Direct Marketing Educational Foundation. In 2013,
Don was honored with a Silver Apple Award from the Direct
Marketing Club of New York.
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Jean-Paul Isson
Global VP of Business Intelligence & Predictive Analytics
Monster Worldwide
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
@jp_isson
Over the next five years, what do you foresee as the single biggest impact that
big data will have in business?
“Data will become less valuable, while analytical insights become
more valuable and predictive modeling becomes the new de facto standard.”
Jean-Paul Isson recently co-authored a 2012 book : “Win With
Advanced Business Analytics : Creating Business Value from your
Data.” He is an internationally recognized speaker and an expert in
advanced business analytics.
Friday, November 15, 2013
SESSION: The Big Questions
That Will Unlock the Power of
Your Big Data And Analytics
Outcomes
ENQUIRY@IQPC.COM ●
Jean-Paul is Global VP of Business Intelligence and Predictive Analytics
at Monster Worldwide, Inc., where he has built his global business
intelligence team from the ground up and successfully conceived and
implemented global customer scoring/segmentation, predictive
modeling, and Web mining applications building across North
America, Europe, and Asia-Pacific.
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John Coe
President
The Sales & Marketing Institute
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
John is well known in the B2B database marketing world as he has
given more than 425 presentations and seminars in the last 30 years
and is the author of the McGraw-Hill book, The Fundamentals of
Business-to-Business Sales & Marketing.
In addition, he has held positions as Product Manager BFG Chemical,
National Sales Manager Quaker Oats, National Campaign Manager of
IBM, Sr. VP of B2B Rapp Collins Worldwide, President of Protocol B2B
and President of Integrated Target Marketing.
Wednesday, November 13, 2013
CHAIRPERSON’S REMARKS:
Industry Overview – The
Burning Questions for the B2B
Marketer
ENQUIRY@IQPC.COM ●
He now is writing his second book, The Complete B2B Data Guide &
Resource Directory due out in late 2013.
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John Reynders
Chief Information Officer
Moderna Therapeutics
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
@ModernaT
What has been your biggest challenge when it comes to big data and analytics
within your role?
“By far the biggest challenge is securing Data Scientist talent
essential to enable any Big Data agenda. These are colleagues with an incredibly
diverse background spanning computer science, software engineering, statistics,
informatics, high-performance cloud computing, in addition to a strong knowledge
of the target business domain.”
John is the Chief Information Officer of Moderna Therapeutics, where
he is responsible for deploying novel Informatics, Automation and IT
solutions in support of the company’s pioneering mission to deliver an
entirely new in-vivo drug modality – messenger RNA Therapeutics™.
Wednesday, November 13, 2013
SESSION: Big Data in the Life
Sciences – The Good, the Bad
and the Ugly
ENQUIRY@IQPC.COM ●
Prior to Moderna, John was VP of R&D Informatics at AstraZeneca,
responsible for IT, Information and Informatics solutions across
AstraZeneca’s R&D organization - leading teams in the US, UK,
Sweden, Russia, Japan, and China to enable discovery, translational,
clinical, pharmaceutical development, and regulatory functions.
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Kristian Hammond
Founder & CTO
Narrative Science
@NarrativeSci
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Kristian Hammond is CTO and one of the founders of Narrative
Science. Mr. Hammond is currently on leave from the Department of
Electrical Engineering and Computer Science at Northwestern
University.
Friday, November 15, 2013
SESSION: Know Your Audience
and the Story You Want to Tell:
Making the Most of Your Big
Data Initiatives
ENQUIRY@IQPC.COM ●
He is an accomplished researcher in the areas of human-machine
interaction, context-driven information systems and artificial
intelligence. After completing his Ph.D. in computer science at Yale
University in 1986, Mr. Hammond founded The University of Chicago’s
Artificial Intelligence Laboratory. Under his direction, the laboratory
flourished as a center for innovative artificial intelligence research for
over a decade.
In 1998, Mr. Hammond moved to Northwestern University to form
Northwestern’s Intelligent Information Laboratory (InfoLab) and
began focusing on the generation of content based on search and
data analytics.
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Mike Olson
Co-Founder & Chief Strategy Officer
Cloudera
@mikeolson
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Mike co-founded Cloudera in 2008 and served as its CEO until 2013
when he took on his current role of chief strategy officer (CSO.) As
CSO, Mike is responsible for Cloudera’s product strategy, open source
leadership, engineering alignment and direct engagement with
customers.
Prior to Cloudera Mike was CEO of Sleepycat Software, makers of
Berkeley DB, the open source embedded database engine. Mike spent
two years at Oracle Corporation as vice president for Embedded
Technologies after Oracle’s acquisition of Sleepycat in 2006.
Thursday, November 14, 2013
KEYNOTE ADDRESS:
Monetizing In-House Big Data
Solutions
ENQUIRY@IQPC.COM ●
Prior to joining Sleepycat, Mike held technical and business positions
at database vendors Britton Lee, Illustra Information Technologies and
Informix Software. Mike has a Bachelor’s and a Master’s Degree in
Computer Science from the University of California, Berkeley.
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Natasha Balac
Director of Predictive Analytics of Excellence
SDSC
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Natasha is the Director of Predictive Analytics Center of Excellence at
the SDSC encompassing many data mining projects including
collaborations with the Smart Energy Grid, Medical School,
Humanities and Fraud detection. Natasha received her Master's and
Ph.D. in Computer Science from Vanderbilt University with an
emphasis in Machine Learning and Data Mining from large data sets.
Thursday, November 14, 2013
CASE STUDY: Large Data
Predictive Analytics on a Smart
Grid
ENQUIRY@IQPC.COM ●
Her dissertation focused on creating and applying novel data mining
techniques to mobile robots and real time sensor data. She has been
with SDSC since 2003. She previously worked on mining, analytics and
bioinformatics in the biotech industry.
She has also led multiple collaborations across a wide range of
organizations in industry, government and academia.
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Pavandeep Kalra
Head of Product Management & Strategy for Data
Nokia
@nokia
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Pavandeep Kalra is the Head of Product Management & Strategy for
Data and Analytics in Nokia. Pavandeep is currently leading an effort
to create “smart data” for Nokia’s location based platform to provide
users with insights they can trust everyday, everywhere.
Prior to Nokia he was a senior manager of analytics at Oracle, focused
on predictive demand forecasting for large retailers such as Wal-mart
and JC Penny. He has also been a co-founder and strategy head of a
VC-funded early stage startup in supplier relationship management.
Friday, November 15, 2013
CASE STUDY: Building Eight
Core Elements of a World Class
Consumer Data & Analytics
Capability at Nokia’s Location &
Commerce Business
ENQUIRY@IQPC.COM ●
Pavandeep has more than eight pending patent applications, is a
founder advisor for data analytics startup companies and holds
bachelor degrees from the Wharton and Engineering Schools of the
University of Pennsylvania.
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Rahul Todkar
Head of Marketing Analytics
Intuit
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
@Intuit
Rahul Todkar's interest and passion lies in creating compelling stories
with data to enable decision making and informed trade-offs. He
enjoys tackling challenges presented by big data and thrives in an
environment with data and technology complexities to drive business
transformation through power of analytics.
As current head of channel marketing analytics, Rahul leads
optimization efforts to drive new user acquisition, x-sell and multichannel, multi-device experience across Intuit’s Small Business Group.
Friday, November 15, 2013
SESSION: The Real Risks of
Hadoop – What the IT
Department Needs to Consider
In this role, Rahul oversees all aspects of analytics and data strategy
including digital [web and mobile] analytics, offline/online marketing
spend optimization, statistical modeling, segmentation, media mix
modeling, cross-channel attribution and people, tools, vendor
management.
Prior to Intuit, Rahul worked for such analytics powerhouses as
eBay/PayPal and Capital One.
ENQUIRY@IQPC.COM ●
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Ravi Prasad
Head of Analytics, Strategy and Innovation
Liberty Mutual
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Friday, November 15, 2013
CASE STUDY: Big Data
Analytics in P&C Insurance –
Fraud Management Analytics
and Catastrophe Management
Analytics
ENQUIRY@IQPC.COM ●
@libertymutual
Ravi Prasad is an experienced operational executive and a strategy
consultant specializing in Data Analytics, Product Management and
Organizational Transformation. He has more than a decade of global
experience in Financial services, Management consulting and
Technology. Ravi currently works at Liberty Mutual Group and is
responsible for strategy, analytics and innovation. Prior to Liberty,
Ravi worked at State Street Corporation, Bearing Point Consulting and
on a successful entrepreneurial venture. In the past, he interned with
JP Morgan Investment Banking, Capital Markets.
Ravi holds an MBA from Kellogg School of Management and Masters
degree in Computer Engineering from Boston University, and an
exchange program from Massachusetts Institute of Technology. He
also holds a patent in “TopicGraph”, a semantic data algorithm that
builds real time relationships by extracting deeper meaning of data.
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Sameer Chopra
Vice President of Marketing Analytics
Orbitz Worldwide
@orbitz
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Sameer Chopra is Vice President of Advanced Analytics at Orbitz
Worldwide, Inc., a leading global online travel company. He has more
than 15 years of experience in applying data mining and predictive
analytics across various business domains at both Fortune 500 firms
and startups.
Before joining Orbitz, Chopra led the Marketing Analytics and Web
testing team at Intuit’s Small Business Group and served as director of
analytics at eBay. He holds a master’s degree in Operations Research
from the Massachusetts Institute of Technology.
Friday, November 15, 2013
Chairperson’s Address
ENQUIRY@IQPC.COM ●
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James W. Obermayer
Executive Director
Sales Lead Management Association
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
What do you hope to achieve through the implementation of big data and
analytics within your role/department/organization?
“I expect to increase sales at a lower cost of marketing at a faster rate than my
competitors.”
James W. Obermayer is an author/co author (four books) and speaker
on subject of sales lead management. James is the founder of the
world-wide 6,500 member Sales Lead Management Association,
which also has a Linkedin Group of 3,023 members.
Wednesday, November 13, 2013
SESSION: It’s All About Leads –
How to Increase Qualified Leads
by 300%
ENQUIRY@IQPC.COM ●
The SLMA is the sponsor of the yearly Sales Lead Management Week,
the annual contest for the 50 Most Influential People in Sales Lead
Management, and the nomination and naming of the 20 Women to
Watch in Sales Lead Management. The SLMA also hosts the weekly clevel interview program; SLMA Radio. Sales Lead Management news
is reported daily on the home page of the SLMA.
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Jim Wheaton
Co-Founder & Principal
B2BMarketing.com
@b2bmarketing
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Jim Wheaton, a Co-Founder of B2BMarketing.com, has been a direct
and database marketing professional since 1981. He has held
positions ranging from P&L responsibility for several major direct
marketing product lines, to building and managing a cutting-edge
data mining and strategic consulting practice. Jim started out in B2C,
eventually embraced B2B in all of its data complexity, and has been
deeply immersed in the B2B world since 2001.
Wednesday, November 13, 2013
SESSION: Best-Practices
Analytics, Testing and
Measurement for B2B Marketers
ENQUIRY@IQPC.COM ●
Jim began as an in-the-trenches line manager. Subsequently, he was a
database consultant at Kestnbaum & Company, VP of Research &
Consulting at Wiland Services, SVP of Strategic Consulting at
KnowledgeBase Marketing (now KBM Group), Co-Founder of
Wheaton Group in 2000, and Co-Founder of B2BMarketing.com in
2011. Jim has authored over 210 industry articles and speeches, and
is former Chairman of The DMA Analytics Council. He holds an MBA
from The University of Chicago, and a BA from Brown University.
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Mario Faria
Chief Data Officer
Bill & Melinda Gates Foundation
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
@mariofaria
What has been your biggest challenge when it comes to big data and analytics
within your role?
“A big challenge is finding the right people to support the projects.
With cloud computing, technology has become a commodity. And data is
everywhere. People, on the other hand, are now the critical path for the success of
any Big Data project.”
Mario is one of the first Chief Data Officers in the world. He has
worked as a CDO for Boa Vista, a credit bureau services provider in
Brazil, which is partly owned by Equifax.
Thursday, November 14, 2013
SESSION: The Data-Driven
Business Attributes
ENQUIRY@IQPC.COM ●
Mario has worked for IBM, Accenture and Microsoft, leading projects
related to BI, DW, CRM, Supply Chain, Web Development and
Management Consulting. Mario has an MBA from the University of
California at Santa Cruz, a MSc from the State University of New York
at Albany and a BSc from Unicamp (Brazil). Mario has moved to USA in
January 2013, and is currently working as a Big Data Business Advisor,
helping companies to cross the “data chasm.”
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Shira Witelson
Director of Analytics Modeling
J.Crew
@jcrew
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Shira Witelson is the Director of Analytics Modeling at J.Crew,
focusing on Statistical Modeling and Analysis for Database Marketing.
Shira is currently establishing the first advanced analytics department
of J.Crew; in charge of developing, overseeing and implementing
predictive models in the marketing scheme of J.Crew in view of
supporting acquisition and retention efforts.
Friday, November 15, 2013
SESSION: Understanding Online
Attribution Modeling
ENQUIRY@IQPC.COM ●
She received her M.A. in Statistics from Columbia University, B.Sc in
Industrial Engineering and Management from the Technion and a B.A.
in Statistics from the Hebrew University of Jerusalem. Previously
holding an Associate Director position, in the Advanced Analytics
team at Digitas New York (a Publicis subsidiary) where she developed
a highly complex and successful attribution model that was sold to
numerous clients.
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Joel Warady
Chief Sales & Marketing Officer
Enjoy Life Foods
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
@enjoylifefoods
What has been your biggest challenge when it comes to big data and analytics
within your role?
“The problem with data is the fact that there is so much of it, if one
is not careful, you can get buried in it. Now more than ever, the old adage
"paralysis by analysis" holds true. At some point, decision need to be made, even
as the data continues to come pour in.”
Joel Warady is Chief Sales & Marketing Officer of Enjoy Life Foods, a
leading brand in the North American Gluten-Free, Allergy-Friendly
CPG category. Prior to joining Enjoy Life, Joel was Principal of Joel
Warady Group, a Marketing, Social Media, and Business Growth
consulting firm.
Friday, November 15, 2013
CASE STUDY: Big Data
Strategies for Companies with
Small Data Budgets
ENQUIRY@IQPC.COM ●
Joel is a former owner of a US branded CPG company that at its peak
had its products sold in over 17,000 retail locations throughout the
US, and 56 countries globally. Joel has spent 33 years in a marketing
capacity in the retail, publishing and CPG industries.
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Tony Flanery-Rye
Director of Global Analytics
Expedia
@expedia
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Tony Flanery-Rye is Director of Global Analytics for Expedia’s Online
Marketing Group. He leads a team of analytics professionals driving
actionable insights for Paid and Free Search, Partner, Affiliate and
Customer Marketing.
His focus is bringing order and insight to the millions - and in some
cases billions - of pieces of unstructured data from service contracts,
customer data and usage, keywords, page views, and site actions.
Thursday, November 14, 2013
CASE STUDY: The Pursuit for
Better Information at Expedia
ENQUIRY@IQPC.COM ●
Tony holds a Master’s Degree in Finance from Seattle University and
has more than 15 years of experience across hospitality, telecom and
travel. His expertise spans operations, pricing, software development,
commission plan design, web analytics and customer analytics.
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November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Jerome Boulon
Director, Big Data
Riot Games
@riotgames
Wednesday, November 13, 2013
WORKSHOP: Building a Big
Data Platform
ENQUIRY@IQPC.COM ●
Sam Hamilton
VP, Data Technology
PayPal
@paypal
Arek Kaczmarek
Big Data Solutions Engineer
Expedia
@expedia
Wednesday, November 13, 2013
WORKSHOP: Developing the
Ability and Capability for HighPerformance Data Processing
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Thursday, November 14, 2013
KEYNOTE: Aligning Business
and IT on The Big Data Journey
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November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Chris Taylor
Global Executive Coordinator, Global
Data Team
Whole Foods Market
@wholefoods
Thursday, November 14, 2013
SESSION: Staffing Big Data
Teams – Core Competencies
Required to Drive a Successful
Big Data Strategy
ENQUIRY@IQPC.COM ●
Kira Chuchom
Data Governance, Data Management
Organization
Microsoft
@microsoft
Friday, November 15, 2013
SESSION: Quality Management
– Ensuring Validity of Data
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Kerstin Kleese van Dam
Associate Division Director
Pacific Northwest National Laboratory
@paypal
Thursday, November 14, 2013
KEYNOTE: Aligning Business
and IT on The Big Data Journey
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November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Christine Smiley
Director of Consumer Insights
Michaels Stores, Inc.
@michaelsstores
Thursday, November 14, 2013
CASE STUDY: Putting Insights
into Action – Leveraging
Information to Drive Efficiency
in Business Operations
ENQUIRY@IQPC.COM ●
Michael Kaushansky
EVP, Chief Analytics Officer
Havas Media
@havasmedia
Brian Hopkins
Principal Analyst, Enterprise Architecture
Forrester Research
@forrester
Thursday, November 14, 2013
CASE STUDY: Big Data
Modeling – Hierarchical Media
Mix Model
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Thursday, November 14, 2013
KEYNOTE: The Next 5 Years –
Big Data Trends and Predictions
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November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
Scott Nicholson
Chief Data Scientist
Accretive Health
@accretivehealth
Friday, November 15, 2013
KEYNOTE: Cutting Through
the Hype – What Big Data
Cannot Help You Accomplish
ENQUIRY@IQPC.COM ●
Raghu Nambiar
Distinguished Engineer
Cisco Systems
@cisco
Jim Smith
General Partner
Mohr Davidow
@mohrdavidow
Friday, November 15, 2013
PANEL: Four Companies You
Should Take Notice Of
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Friday, November 15, 2013
SESSION: Overcoming the
Frustrations of Database
Management
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Attendee Profile
November 13-15, 2013 ● Hotel Nikko, San Francisco,
CA
We hope you
have enjoyed
getting to know
our speaker
faculty.
Join Us! Nov. 13-15 in San Francisco
Three Ways to Register: Call: 1-800-882-8684 ● Email: enquiry@iqpc.com ●Visit:
BigDataBusinessForum.com
ENQUIRY@IQPC.COM ●
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