Assembling the Social Media Puzzle
Confidential -- Copyright Web Developers of New York 2010 -- All Rights Reserved

Analytics

B2B Strategy
Become an Industry Resource
Engage Your B2B Community

Social Media Success
Product Feedback
Community Engagement
HP Ambassadors

Social Media Failure
Social Media is a Reflection of Your Business

Social Q&A answers.yahoo.com vark.com
linkedin.com quora.com

Social Scanning stickybits.com
Attach digital content to real world objects
Video to Birthday Card
Resume to Business Card
Photos to a Flyer

Group Buying livingsocial.com groupon.com
8coupons.com

Location Applications
Facebook Places foursquare.com

Make Your Business Geo-Location Ready
 Get Familiar with Location Social Web Apps
 Make Your Business Discoverable (search engine optimization, social media optimization, geo-location optimization)
 Get in Now to Hook Early Adopters

Mobile Advertising brightkite.com
admob.com

Encourage Customer Reviews
1) Incentivize
2) Link your business to reviews
3) Encourage a constant stream of reviews
4) Don't discourage bad reviews

Social Media Management hootsuite.com
tweetdeck.com
cotweet.com

Analytics Strategy
 Tag entire web site with "page tracking" analytics tags
 Tag "donations" with "call to action“ analytics tags
 Tag "sign up page" with "call to action" analytics tags
 Bench mark traffic against similar web sites
 Measure effectiveness of each social media strategy to see which strategy drives the most traffic to web site
 Make modifications to the plan based on analytics results

Strategy for New Trends
 Determine Objective
 Be Responsive to Customers?
 Brand Awareness?
 Find An Internal Evangelist
 Consider Your Employees
 Are Your Employees Interested?
 Are Your Employees Tech Savvy?
 Technology
 No Big Tech Investment Needed
 Who Will Have Access?
 Rules for Content
 Listen First
 Internally
 Externally

Contact me