LEARNING
Classical Conditioning
• PAVLOV’S DOG EXPERIMENT
– GOAL: Train the dog to salivate on cue (at the
ring of a bell)
Classical Conditioning
• EACH instance of classical conditioning
consists of these parts!
• Another word for Condition is
_______________
1. Unconditioned Stimulus
★ A stimulus that _________________
causes an organism to respond in a
certain way
2. Unconditioned Response
★ A _________________ response of an
organism whenever an unconditioned
stimulus occurs
3. Conditioned Stimulus
★ A stimulus (that was previously neutral) that
is paired with an unconditioned stimulus
★ GOAL: Conditioned Stimulus should
produce a __________________________
in an organism
4. Conditioned Response
★ After conditioning, the
_________________________________ an
organism produces
BEFORE CONDITIONING
BELL
US
(FOOD)
NO
RESPONSE
UR
(Salivation)
• DURING CONDITIONING
CS
(BELL)
US
(Food)
UR
(Salivation)
• AFTER CONDITIONING
CS
(BELL)
CR
(Salivation)
EXAMPLES OF CLASSICAL
CONDITIONING IN “REAL LIFE”
US = Woman’s legs posed
suggestively
UR = Male Interest
(hopefully)
CS = Car
CR = Male Interest (yielding
higher sales)
Can you think of other examples
of classical conditioning in
advertising?
ASSIGNMENT
• Find a magazine or newspaper ad that you
believe displays classical conditioning.
• Cut out and paste your ad to a sheet of
construction paper. On the back of the
construction paper, identify the US, UR, CS,
and CR
• Place your ad on the chalk board for
everyone to see