TRAVIN MISQUITH
Tel: (+965) 97398017 / Email: travin_75@yahoo.com
Summary
A result driven, award-winning senior executive with a proven ability to lead,
drive growth, significantly improve performance, exceed business targets and
skilfully direct multicultural/cross functional teams.
Often described as the fall back guy among co-workers whether in a normal or
crisis mode with a proven ability to get things done in difficult terrain with very
focused approach & strong emphasis on Product management, development,
Marketing, Segmentation & Strategy.
Achievement




Awarded for the “Best Banking Product 2010” by Banker Middle East.
Awarded for achieving record breaking portfolio performance on low
cost deposit portfolios by Gulf Bank.
Awarded for being the top performer in the department in 2010 & 2009.
And also nominated for being a top performer in the organization for 2
consecutive years.
Awarded “Gulf Bank Star Performer Award” for outstanding
Performance 2007”.
Education: M.B.A (Specialization Marketing)
Experience Summary
Gulf Bank
 Senior manager – Liabilities/Fees/Insurance/Investments (Current):
 Senior manager - Liabilities department (2010 – 2013).
 Product Manager (2009 – 2010).
 Marketing Manager (2007-2008)
Manage the Liabilities/Fees/Insurance/Investments, portfolio across Consumer
Banking.
(Responsible for growing and managing its P&L performance, Budgeting
requirements in addition to all end to end requirements across the product life
cycle (i.e new product/service development, product launches, identifying and
growing new segments through innovative penetration strategies etc).
M.H. Alshaya
 Marketing Coordinator (2005-2007):
(Responsible for managing all marketing related (ATL/BTL) activities for 5 brands
in 6 markets across the Middle East through 40 stores
(U.A.E/K.S.A/QTR/BAH/KWT/CYPRUS)).
1
Key responsibilities:
Gulf Bank
Business Development:
o Propose, Develop & Implement Business & Strategy plans for the
liabilities portfolio in line with the company’s overall objectives.
o Manage and grow P&L performance & Market share (through target
marketing & segmentation initiatives)
o Identifying &analyzing trends and performances among existing and new
customers & product offering to determine new business opportunities for
existing and new products.
o Increasing service/channel/staff performance & efficiency through new
initiatives.
o Plan and roll out yearly sales budget, incentive plans, staff competitions
and other sales tool to help support front end sales staff.
Product:
o Manage all day to day activity related to the product, pricing, operations,
procedures & sales (i.e fixed deposit rate issuance , savings interest rate
pricing, customer complaints, performance monitoring, draw events
requirements , risk and audit requirements etc)
o Lead and coordinate cross functional teams (Sales, IT, Operations etc...)
to ensure timely and successful implementation of new and existing
product features/fixes.
Segmentation:
o Increase new & existing customer stickiness, wallet size & take up rates
by continuously proposing various offers/benefits/services.
o Identify and grown segment performance (introduce/target new & existing
segments to increase market share through various ATL/BTL initiatives
(i.e differentiated messaging, channels, usage patterns, trends, etc).
o Regularly improvise on customer on-boarding & touch point strategies.
Marketing:
o Plan, Prepare and roll out marketing strategies, budgets & campaigns.
o Develop and implement focused segment/Product marketing plans.
o Plan, asses and approve creative briefs, ad’s & media plans for all
campaign launches/ promotions.
o Work closely with internal and external stakeholders (i.e creative team,
agency, media partners etc) to ensure timely and successful
campaigns/promotion implementation.
o Track and monitor campaign performance (i.e ad recall rates, spend
correlations, leads generated etc).
o Regularly optimize marketing impact and spends by continuously
improving and monitoring Ad’s, messages & media channels used both
ATL & BTL.
o Plan and coordinate all marketing/product events.
M.H. Alshaya
o In addition to managing all end to end (ATL/BTL) marketing activities, I
was also responsible for all in store advertising, merchandising and stock
display and turn over.
2