Résumé
TAHSEEN FATIMA
Communication Consultant
[Total Work Experience: 15 Years]
Current CTC- 13.5 lacs p.a; (Negotiable)
Mobile No.- 09718018321;08564054430; 9389330871
Aim & Objective:
tahseenfatima144@gmail.com; tahseen_0402@yahoo.co.in
Appointment in a progressive organization that incorporates varied spectrums of work and
diversity, which endow consistency, competency and expertise in professional and social spheres,
enabling collective excellence.
Presently Working with Communication Caliphs (subsidiary owned by L.M.L Memorial Society)
Time Period-August 2013-Present
Designation- Director- Communication Strategist -Clients: Search Foundation, Buddha Developers,
Writer- Operation Fox-Hunt, Brokersadda.com, Lasante Healthcare, Ashray Foundation
KRA:
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Develop and implement Thought Leadership strategy and ensure messaging matrix reaches to its
right target audience.
Provide strategic oversight on the timing and execution of external messaging to capitalize on
opportunities.
Provide executive oversight on the selection and management of all external PR firms.
Craft messaging for corporate communications vehicles including executive communications,
presentations, collateral, social media and digital properties. Ensure alignment with brand and
value proposition.
Profiling of company personals on various platforms.
Crisis Management
Internal Communication- Devising employee engagement programs
Event management which also include fund raising.
Previous Jobs:
Dish TV
Concept PR
AVP- Corporate
Communications
Sr. General Manager
Perfect Relations
Image Manager
Rediffusion Y & R
Sr. Account Manager
Ogilvy & Mather
Junior Associate
Engee Media
Account Manager
External & Internal
Communication
BD, Client Servicing,
Media Relations
BD, Client Servicing,
Media Relations
BD, Client Servicing,
Media Relations
Client Servicing Media
Relations
Outdoor AdvertisingClient Servicing
December 2012- January2013
October 2010- January 2011
March 2010- September 2010
October 2008- February 2010
May 2007- October 2007
Summary of Job Roles:
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1 – Ideation-Brand promotion, product
launch
2 - BTL activities
3 - ATL / media buying
4 - Monthly and yearly plans
5 - Marketing / communication strategies
6 - Creatives for BTL activities / events
7 - Execution
8 - Innovations (ATL & BTL)
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9 - Managing Media spends / Media Plans
10 - Brand positioning strategies
11 - Sales promotion ideas
12 - Increasing digital presence
13 - Market Research & Analysis
14 - Strategising & Re- for the brand / group
branding (if required)
15 - Designing collaterals & "
Book/Publications
Brand perception Audit
Media Buying and Media planning
Public Relations –Sector wise experience
Infrastructure Education
Technology
Hospitality Films
Telecom Lifestyle
Oil &
Refineries
NHAI
Belkin
ITDC
Bharti
Airtel
Shivani
Buffalo
Valhalla
Oracle
Novotel
Efkon
Soul Fry
Casa
Homestead
IMT
Ghaziabad
Rai
Foundation
Reliance
Mumbai Metro
Credai
Mukta
Arts
Durian
Furniture
Swarovski
Indian Oil
Corporation
Modi
Revlon
Modi Group
of
Companies
(Cosmetics)
HTC Mobiles
Dish TV
Consulting
Firms
Channels/
Entertainme
nt
Automobiles
/fleet
management
Healthcare
Manufacturi
ng/Retail
Public
Affairs
CSR
Online
portal
Protiviti
Warner
Brothers
Cartoon
Network
Pogo
Lohia Auto
SRL
Diagnostics
Max
Hospitals
Hindustan
Tin Works
Pennar
Industries
Grover
Vineyards
Jindal
Group
Indian
Oil
HTW
Cleartrip
Prayas
Brokersadd
a.com
AJPH
SEED
Tops
Security
Group
Leaseplan
Orix
ZTE
Corporation
Toyota
Yahoo
Floriana Tiles
SEED
Academic Qualification:
10+2
Isabella Thoburn College
1995
Graduation
B.S.C- Botany,. Lucknow
1997
University
Post Graduate Diploma
Writers Bureau –
2001
Correspondence, Manchester
Post Graduate Diploma
Specialization in Electronic Media,
2005
YMCA
MBA
Sikkim Manipal University
2013
Computer Skills:
Proficient in MS Office, Adobe Pagemaker, Adobe Photoshop, Flash and Internet applications.
Projects:
1. Sports: Subhroto Football cup junior levelSide Story: Kids of Andaman, as it was their first incident after Tsunami stuck that area.
VOSOT, Scripting, Opening PTC, Closing PTC, Editing.
2. Human Trafficking: Final Project.
Story angle: Victims in red light area, Meerut and G.B. road.
Research, Voice Over, Scripting, Camera Handling, Bytes of victims at Prayas (NGO), contributed in
Editing.
Personal Details
DOB: February 4th, 1979
Language Known: English Hindi Urdu, Arabic-Learning.
I certify that above information is correct as per my best knowledge
TAHSEEN FATIMA