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Running head: CAREER STRATEGIES
Career Strategies: A Case Study of Alshaya Group
Name
Institution
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CAREER STRATEGIES
a) Alshaya Group
b) Description of the Company
Alshaya Group is a dynamic family-owned enterprise headquartered in Kuwait. The
specific location is Soor Street within Kuwait City (Alshaya Group, 2020). The company
continue to embrace growth and innovation making it one of the leading brand franchise
operators in the region and internationally. The company also has subsidiary companies across
the Middle East and North Africa (MENA) countries such as Saudi Arabia, United Arab
Emirates, Qatar, Bahrain, Egypt, Jordan, Lebanon, Oman, Morocco and Tunisia (Alshaya
Group, 2020). It also operates in other regions in Russia, Turkey and Europe. The mission of
the company is to attain the recognition of the leading retailer in their regions of operations and
provide international of the highest standards. Its vision is to emerge as the best trading
company in the Gulf Cooperation Council (GCC).
The culture of Alshaya Group is dependent on competitiveness and employee security.
The company focuses on creating a competitive environment for its employees with lots of
opportunities, trainings and skill development schemes. The company’s organizational
structure comprises of the family at the helm of the management. The Chief Executive Officer,
John Hadden, oversees all the operations of the company (Alshaya Group, 2020). An Executive
Chairman provides guidance and leadership to the CEO. It also has a management team, which
comprises of cross-border functional teams such as Human Resource, Finance, Marketing and
Customer Service, Logistics, IT, and Property. The company’s organizational structures vary
by region.
c) Company’s Available Positions
Senior Marketing Manager (Loyalty and Retention) – Starbucks
Job Descriptions
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CAREER STRATEGIES
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Ensure effective omni-channel approach to sales for the provision of seamless
customer experience at all stages of the marketing chain.

Oversee company’s integrated and unified working relationships between existing
teams and new teams.

Build, implement and develop customer loyalty schemes and retention programs.

Ensure effective CRM management for designing appropriate retention campaigns.

Ensure efficiency in a fast-paced and demanding environment.
Job specifications

Over 7 years of experience in designing, implementing and developing customer
loyalty schemes.

Over 3 years of experience in an omni-channel business is important.

Demonstrable track record of using CRM management strategies effectively to
improve sales and promote customer KPI.

Experience in using SQL or Python to query and manipulate datasets.
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Ability to manage suppliers and third-party agencies.
The position requires a social personality. With this personality type, it becomes easy
for the manager to handle and motivate both the marketing team and customers. The job
requires the ability rely on feelings, words and ideas to complete a task rather than the physical
activity.
Social Media and Digital Specialist – Starbucks
Job Description

Support market-by-market execution of social media content calendar across all
MENA markets.

Assist customers who are advancing their digital programs and design partner
engagement on the company’s organic social and location touch-points.
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CAREER STRATEGIES

Hold regular meetings with Starbucks/Alshaya teams for constant updates on content
changes on campaign marketing, customer care, public affairs and partner resources.

Conduct periodic online research and participate in redesigning ambitions of
Starbucks in the MENA.
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Ownership of the weekly reporting on the company’s digital platforms alongside a
Digital and Social Media Specialist. Works closely with the company’s creative
agencies.
Job specifications
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An experience of at least 2 years as a social media campaigner and reporter, with 1
year of delivering omni-channel campaigns across digital, social media and influencer
touch-points.

Ability to manage both written, visual and video media content.

Good knowledge of using major social media platforms such as Facebook, YouTube,
Instagram, TikTok, Google My Business, and Snap Chat.

Outstanding knowledge of social listening tools and metrics.

Ability to interpret digital metrics and use test-and-learn methodologies in the
evaluation of the success of content.
The position requires a mix of investigative, enterprising and artistic personalities. The
investigative personality will be essential in attaining the analytical and intellectual
perspectives of the job. The job description requires the ability to influence, persuade and
manage people into attaining a particular objective, which will require an enterprising
personality. The artistic personality is necessary for developing new ideas, creativity and
innovation.
Shipping Coordinator – Logistics – KSA WP
Job Description
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CAREER STRATEGIES
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Manage the shipping administration process, which includes record keeping, report
consolidation, and maintaining a catalogue of shipping data.

Reconcile costs from clearing agents and freight forwarders and compare them with
approved rates.

Preparation of weekly reports on the status of incoming shipments.

Advise distribution centers and merchandisers of incoming shipments.

Track the progress of shipments and communicate any delays to the company and
subsidiary agencies.
Job specifications
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Must be a Saudi citizen.

Preferably, a person who has been working as a coordinator or administrator within
logistics, supply chain or shipping departments.
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Hold a certificate from either a secondary school or high school.

Hold outstanding knowledge of PC and Microsoft Office tools.

Experience in record-taking and report-writing.
The position requires a realistic personality. The job requires practical minded,
independent, strong and aggressive perspectives, which are components of this personality.
d) Interview Questions
Position: Senior Marketing Manager (Loyalty and Retention) – Starbucks
Skill 1: Knowledge of SQL and Python
Behavioral based Question 1: How would you ensure your team adjust and adapt to
advancements in SQL and Python for efficiency in the department?
Situational based Question 1: Describe a situation where you were not satisfied with your job
when using SQL and Python. What could have made it better?
Skill 2: Knowledge of CRM platform
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CAREER STRATEGIES
Behavioral based Question 1: How would use the CRM platform to get information from a
less responsive customer?
Situational based Question 1: What would you do if you made a mistake on the CRM
platform that no supervisor noticed?
Skill 3: Customer database management tools
Behavioral based Question 1: How would you build a close relationship between customers
and employees who are in direct contact with customers?
Situational based Question 1: What would you do if the head of your department asks you to
use a tool you have never used to address an issue of customer’s interest?
Bonus Question
The experience gained for the ten years in designing and implementing customer
loyalty schemes would be instrumental in expanding loyal customer base. My knowledge and
experience in multichannel business will be vital coordinating various teams within and outside
the company. The expansive knowledge of CRM management coupled with the ability to
manage third-party agencies will enhance customer experience. Querying and manipulating
customer datasets is a complex process for many organizations. With this exceptional skill, it
will be easy to handle customer data efficiently.
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CAREER STRATEGIES
References
Alshaya Group. (2020). About Alshaya group. Alshaya. https://www.alshaya.com/en/aboutus/
Alshaya Group. (2021a). Social Media and Digital Specialist - Starbucks - Kuwait.
Home. https://jobsearch.alshaya.com/en/job/552134/social-media-and-digitalspecialist-starbucks-kuwait
Alshaya Group. (2021b). Shipping Coordinator - Logistics - KSA WP.
Home. https://jobsearch.alshaya.com/en/job/551657/shipping-coordinator-logisticsksa-wp
Alshaya Group. (2021c). Senior Marketing Manager (Loyalty & Retention) - Starbucks Kuwait. Home. https://jobsearch.alshaya.com/cau/en/job/551905/senior-marketingmanager-loyalty-retention-starbucks-kuwait