CUSTOMER_CODE
SMUDE
DIVISION_CODE
SMUDE
EVENT_CODE
JAN2016
ASSESSMENT_CODE MAJ103_JAN2016
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
45907
QUESTION_TEXT
Briefly explain different types of radio writing.
SCHEME OF
EVALUATION
The radio broad casts a wide variety of programs news, news reel, talks,
panel decisions, interviews and many more. Each one has its distinctive
style of writing, production and presentation. Writing for programs
helps in many ways as the presenter gets assured of what he si going to
speak. The producer is relaxed as the written words of the script are
already timed up as per scheduled duration of particular program.....
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
45908
QUESTION_TEXT
Briefly explain any two types of advertisements.
SCHEME OF
EVALUATION
a) print media advertisements: print media advertisements are the
oldest of all forms of advertisements in the initial days, the print media
advertisement. Used to be published in news paper & magazines and
they were loaded with heavy body copy.
While writing for the print media, a copywriter should insure that the
head line of the advertisement is well targeted the text is well- written
and the design is clear.
The first step is to attract the attention of the readers for which a good
headlines is of utmost important.
b) Radio advertisements: in a country like India , where the literacy rate
was very low till recently the radio had been very potent form of
advertising all India radio started his commercial service called vividh
bharali after the big commercial success of radio Ceylon. Vividh bharathi
opened new vista for radio sports in fact, people in many state capitals
and other major cities having all India radio’s stations. Were able to
listen to local advertising in the initial days.
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
45909
QUESTION_TEXT
Write a note on media writing.
SCHEME OF
EVALUATION
Writing is an activity & process that has changed the course of human
history. Le means various things for various people. While it is an
activity achieved after a long period of contemplation and thought for
some people, it is a matter of collecting faces in a readable manner for
others. The beginning of writing has been traced back to the emergency
of script in ancient times. In the Sumerian & Mesopotamian civilization
writing was contained in manuscripts for many centuries before human
beings learnt to print the scripts. The most potent form of writing till
date has been in the shape of books though now, we have many more
ways of printing the written content.
Media writing is a term that has come into use due to a large number of
jobs in the media industry. Media writing is distinct from creative’s &
academic writings because media writing is an activity that has to do
more with information, persuading, propaganda & environment.
The most important requirement for media writing is accuracy. The
concept of completeness means that the information should be
presented in such a way that the mass audience can easily understand.
One of the most appreciated characteristics in writing is efficiency
which means the use of the fewest and the most appropriate words as
clearly and accurately as possible.
The elements of precision comes from using proper language and
grammar in the correct way, which is yet another important
characteristics of media writing.
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
73465
QUESTION_TEXT
What are the Principles of Effective writing?
1.
SCHEME OF EVALUATION 2.
3.
Measurability (3.5 marks)
Meaningfulness (3 marks)
Attainability (3.5 marks) = 10 marks
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
73469
QUESTION_TEXT
What are the main steps effective in Press release?
1.
2.
SCHEME OF EVALUATION
3.
4.
Name and logo
Image color
Mission and vision
The main Body
5. Current news
6. Content information
(each 5 point carries 2 marks each = 10 marks)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
73470
QUESTION_TEXT
Discuss the historical development of human expression
One can say there are two distinct tradition in human societies that
were seen after a certain period of there development

Phoenician, a Semitic language, a new approach to writing
was adopted by different and groups in Palestine and
Phoenicia

The first written texts

India

China

Europe
SCHEME OF
EVALUATION