Siemens Pakistan Engineering Co. Ltd.
Company Presentation
Dr. Akram Sheikh
Minister of State
Deputy Chairman, Planning Commission
Government of Pakistan
(August 30, 2007)
Presented by
Strategic Business Development
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Slide No. 1
Vision 2030 – A historical step forward
Planning Commission GoP’s Vision
Developed, industrialized, just and
prosperous Pakistan through rapid and
sustainable development in a resource
constraint economy by deploying
knowledge inputs
Siemens Pakistan’s Vision
To remain market leader and technology
pace setter in the engineering and
electronics industry by utilizing the hightech engineering expertise of the Siemens
Group worldwide. To maintain our strong
and prominent local presence
Siemens Pakistan’s Mission statement
1.
2.
3.
4.
5.
6.
Providing quality to our customers at competitive prices, to their complete satisfaction.
Generating earnings sufficient to ensure a secure future for the company and to protect and increase our
shareholders/stakeholders' investment.
To enhance creativity and job satisfaction of our employees by providing opportunities for personal development,
limited only by their own ability and drive.
To contribute to the national economy, whilst realizing a strong sense of responsibility to society and the
environment.
To enhance the investment of our customers through Human Excellence, our Technology, our Processes, our High
Standards of Quality and Financial Strength.
To support and strive for technology transfer to Pakistan through our global resources and local presence
Source:
1) Vision 2030-Planning Commission, GoP
2) Siemens Pakistan
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Strategic Business Development, Siemens Pakistan
Slide No. 2
Vision 2030 – Important Pillars
Vision 2030
Energy for Growth
Manufacturing & Industry
Water Resources
Rural and Urban
Development
Alternative Energy
Healthcare
Employment
Source: Vision 2030-Planning Commission, GoP
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Strategic Business Development, Siemens Pakistan
Slide No. 3
Vision 2030- Focus
Vision 2030
•
A target of 162,000 MW of power generation.
•
Energy mix diversification, expanding coal,
nuclear & renewable energy 20-36%
Water Resources
•
At least 5% of electric supply will be covered by
renewable energy sources (specially wind).
Rural and Urban
Development
•
Building up of local power engineering industry
for power plant equipment, steam turbines and
generators.
•
Make buildings more energy efficient, specially
for reduction of air conditioning loads in summer.
Energy for Growth
Manufacturing & Industry
Alternative Energy
Health care
Employment
Source: Vision 2030-Planning Commission, GoP
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Strategic Business Development, Siemens Pakistan
Slide No. 4
Siemens Power Solutions
Gas Turbines
Industrial application 4MW to 45 MW - Large Scale Application 68 MW to 340 MW
Steam Turbines
Industrial application upto 180 MW - Large scale application upto 1200 MW
Hydro Power Generation
Advance technologies and integrated services
Wind Turbines
Capacity up to 3.6 MW
Napier Turbo Chargers
For marine power generation and rail traction up to 11 MW
Compressors
Ranging from 150 to 824,000 CFM
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Strategic Business Development, Siemens Pakistan
Slide No. 5
Siemens Power Solutions
Equipment and Substations for Power Transmission
and Distributions (PTD) Systems (66KV to 500KV)
Market Leaders in High Voltage Circuit Breakers
KESC 132 / 220KV
GIS Substation
Karachi Airport 132KV
Conventional Substation
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Strategic Business Development, Siemens Pakistan
Slide No. 6
Siemens Power Solutions
Exporting to:
Power Transformers (upto 160MVA)
Distribution Transformers (upto 5000 KVA)
> 400
units
> 250,000
units
Special Application Transformers
Earthing, Auto & Convertor Transformer
Voltage Regulators (2.5KV to 35KV)
Dry Type Transformers (~2000KVA)
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Strategic Business Development, Siemens Pakistan
Slide No. 7
Siemens Power Solutions
Exporting to:
Low Voltage Switchgear
Medium Voltage Switchgear
Medium Voltage Utility Switchgear
KIOSK Substations (up to 2.5 MVA)
Ring Main Units & Capacitor Banks
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Strategic Business Development, Siemens Pakistan
Slide No. 8
Siemens Power Solutions
20 KVA to 1100 KVA DG Sets
Exporting to:
Auto Mains Failure Panel
Manual Change Over Panel
Synchronizing Panels (Auto & Manual)
Acoustic and Weather Proof Canopies
Free Standing & Underground Fuel Tanks
Mobile Units
After Sales Services
Siemens D.G.Sets won
Consumer Choice Award in 2006
and again in 2007
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Strategic Business Development, Siemens Pakistan
Slide No. 9
Siemens Power Solutions
1996
COMPLETE
Energy
Automation
Solutions
Protection & Control Systems
Protection Relays, Relay panels, Control panels
Power Quality Systems
Energy Meters, Power Quality Recorders, Fault Recorders
Substation Automation Systems
Complete solutions for industry & utilities with Smart Remote
Terminal Units
Substation Communication Systems
Protection
Relay
Complete Solutions with Power Line Carriers, Fiber optic,
Microwave & High Speed Digital Link (HSDL)
SCADA & LDC Turnkey Solutions
Comprehensive SCADA solutions with Energy Management
Systems & Distribution Management Systems
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Strategic Business Development, Siemens Pakistan
MUX
RTU
Slide No. 10
Siemens Power Solutions
Asset Services of PTD Products & Projects
Maintenance, Rehabilitation, Up grading, Retrofitting, Spare Parts Management,
Transformer Life Management
Network Analysis & Consultancy
Technical due diligence and technical audits. Network studies including load
flows, short circuits, insulation coordination & harmonic analysis.
Metering Services
Automatic Remote Metering, Pre-payment metering
Specialized Tools
Software tool for Stability Studies, Protection coordination tool, Tools for
Distribution & Transmission networks.
Customer Support, Training
Support in all power transmission and distribution problems, hotline, customized
training programs.
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Strategic Business Development, Siemens Pakistan
Slide No. 11
Success Stories – Hydro Power
Ghazi Barotha Hydro Power Station
Tarbela Hydro Electric Power Station
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Strategic Business Development, Siemens Pakistan
Slide No. 12
Success Story - Dubai Electric & Water Authority (DEWA)
DEWA Grid Station Projects - First Order
5 High Voltage 132 kV Grid Stations
DEWA Grid Station Projects - Repeat Orders
13 High Voltage 132 kV Grid Stations
Dubai Sports City
Dubai Festival City
Burj Dubai Tower
Dubai Investment Park
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Expected World Tallest
Building
Strategic Business Development, Siemens Pakistan
Emirates Mall
Largest Shopping Mall of UAE
Slide No. 13
Siemens Building Management Solutions
Building Management System (BMS)
Room Management & Energy Services
Fire Safety Products
Fire protection and detection
HVAC Products
Valves, Actuators, Sensors, Thermostats, Controllers etc
Security Products
Access control, Intrusion detection, CCTV, Smart Card Technology
OSRAM Lighting Products
Wide range of lighting products and lighting system components
Data Darbar, Lahore
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Zaver Pearl Continental Hotel, Gwadar
Strategic Business Development, Siemens Pakistan
Slide No. 14
Siemens BMS for HVAC Integration
Fact!
In a building, the highest operating cost is
incurred by HVAC systems!
This can be reduced by:
Energy Management via HVAC Integration that
1) Automatically resets the temperature,
sensing the current demand of the building
2) Gives continuous performance trend
monitoring through APOGEE ® Automation
System.
3) Identifies areas where energy cost can be
curtailed.
Copyright © Siemens Pakistan – All Rights Reserved
Strategic Business Development, Siemens Pakistan
Slide No. 15
Vision 2030- Focus
Vision 2030
Energy for Growth
•
Share of Industrial sector to rise from the current
18 percent to nearly 30 percent of economy.
•
Diversification from textiles to machinery,
electronics, automobiles, pharmaceuticals &
chemicals.
•
Emergence of “Brand Pakistan”, with several
large conglomerates becoming global players.
•
Shifting towards high technology and relocation
of manufacturing and design.
Manufacturing & Industry
Water Resources
Rural and Urban
Development
Alternate Energy
Health care
Employment
Source: Vision 2030-Planning Commission, GoP
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Strategic Business Development, Siemens Pakistan
Slide No. 16
Siemens Local Manufacturing Capabilities
Transformers
Motors
Switchboards
DG Sets
Switch Gear Eqpt.
Control Panels
Railway Signaling Eqpt.
Traffic Control System
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Strategic Business Development, Siemens Pakistan
Slide No. 17
Siemens Local Capacity Enhancement
Special Application Transformers Factory
Rating ~ 220kV/160MVA
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Strategic Business Development, Siemens Pakistan
Slide No. 18
Siemens Local Capacity Enhancement
Carrier Telephone Industries (CTI) Islamabad is now a Siemens Pakistan’s Subsidiary
Digital Microwave Radio System
Optic Fiber Transmission Equipment
Desktop Computers & Servers
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Slide No. 19
Siemens Process Industries Solutions
Process Control and Automation
Process Instrumentation
Management Information Systems (MIS)
Maple Leaf Cement
Telemetry and SCADA
Process Control System
Attock Cement
Instrumentation & Control Systems Project
Pakistan Cement
Gulf Cement Co.
Boiler Control System
Specialized Services
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Slide No. 20
Siemens Automation & Drives Solutions
Low Voltage Three Phase Induction Motors
Exporting to:
Medium Voltage Three Phase Induction Motors
Hollow Shaft Motors
Single Phase Motors
Fan Motors
Special Design Motors
Gear Motors
Brake Motors
Explosion Proof Motors
Siemens Motors won
Consumer Choice Award in 2007
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Textile Machine Motors
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Slide No. 21
Siemens Automation & Drives Solutions
Industrial Automation System
Exporting to:
Control & Distribution Products
Process Instrumentation Products
Discharge Reactors
Power Factor Relays
UPS (0.7 to 400KVA ratings)
Pumps for Special Applications
Large Drives and Standard Drives
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Slide No. 22
Siemens On Call, Logistics & Maintenance Solutions
Operation & Maintenance Service (Industrial, Power Plants & Utilities)
Repair, Overhauling & Maintenance of Motors & Alternators
Condition Monitoring (Thermography, Vibration analysis, NDI & Oil analysis)
Spare Parts Management
Dual Feeder System Maple
Leaf Cement
For all your engineering solutions,
Operations & Maintenance contract of Kohat Tunnel
Contact our Call Centre at Karachi:
PLC based Alarm Annunciation and
Control System for two compressors
in National Refinery Ltd.
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Strategic Business Development, Siemens Pakistan
111-066-077
Slide No. 23
Siemens Business Driven by Engineering Capabilities
Product
Business
27%
Project
Business
73%
Local Engineering
Capabilities are the
cornerstone of our
success
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Strategic Business Development, Siemens Pakistan
Slide No. 24
Vision 2030- Focus
Vision 2030
Energy for Growth
Manufacturing & Industry
Water Resources
Rural and Urban
Development

Minimize wastage of Natural Resources.

Integrated water resource management,
ensuring the most optimal use of water.
Alternate Energy
Health care
Employment
Source: Vision 2030-Planning Commission, GoP
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Strategic Business Development, Siemens Pakistan
Slide No. 25
Siemens Water & Waste Water Solutions
System
Equipment
Municipal
- potable water
- wastewater
- reuse, recycle
Standard products
for industrial use
Industrial
- raw water
- process water
- high purity water
- wastewater
Services
Institutional
- ultra-pure water
- laboratories
- medical
Standard products
and integrated
systems for water
management
Mobile Service
Maintenance,
operation,
build-own-operate,
repairs,
troubleshooting,
mobile water
treatment
Mobile treatment
units
• Seawater and Brackish Water Desalination
• Municipal Water Treatment
• Industrial Wastewater Treatment
• Municipal Wastewater Treatment including sludge Treatment
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Strategic Business Development, Siemens Pakistan
Slide No. 26
Success Story – DCL Cogeneration Project in Karachi
94 MW Combined Cycle Power Plant
3 Million Gallons per day Desalination Capacity
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Slide No. 27
Success Story - K III Greater Water Supply Project
Civil Work
Mechanical Work
Electrical Work
Project
Dhabeji & NEK Pump Houses
Customer
Karachi Water & Sewerage Board
Contract Type
EPC – Turnkey Contract
Pumping Capacity
140 MGD (Total Design Capacity)
Early Completion of the project by TWO months
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Slide No. 28
Success Story - New Murree Bulk Water Supply
Project
A view of New Murree Bulk Water Supply Project
Turnkey Project (Under Execution)
Treatment Plant Site
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Strategic Business Development, Siemens Pakistan
Slide No. 29
Vision 2030- Focus
Vision 2030
Energy for Growth
Manufacturing & Industry
Water Resources
Population Challenge:
 Pakistan would face the challenge of
managing approximately 80 million more
city dwellers by 2030 which is equal to the
current population of province of Punjab.

Rural and Urban
Development
Alternate Energy
To give high quality of life and new and
equal opportunities to all
Transportation:
 Increase the share of Railways in National
Freight from present 4 percent to 22 percent
Healthcare
Employment

Dual Tracks for major inter city traffic,
Improvement of Signaling system.
Source: Vision 2030-Planning Commission, GoP
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Slide No. 30
Mega City of Pakistan
Karachi identified amongst Mega Cities of the world
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Slide No. 31
Mega Trends & Siemens Strengths
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Slide No. 32
Mega Trends & Siemens Strengths
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Slide No. 33
Mega Trends & Siemens Strengths
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Slide No. 34
Siemens Transportation Solutions
Rail Automation
Traction Power Supply System
Mass Transit Systems
Electrical & Diesel Electric Locomotives
Passenger Coaches
Electrical Multiple Units
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Strategic Business Development, Siemens Pakistan
Slide No. 35
Siemens Information Technology Solutions
ERP / ERM Solutions (SAP)
First SAP Value
Added Reseller
Software Development Solutions
Authorized training
centre of SAP
Certified Training Academy
 Maximum number of SAP Academy Programs in a year (05/06).
 Produced a record 150 SAP Consultants in a year (05/06).
 First SAP Partner in Pakistan to establish full fledged support services setup
to provide round-the-clock support to its 40 plus SAP Solution Clients.
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Strategic Business Development, Siemens Pakistan
Slide No. 36
One Mega City – One Siemens
Waste Water &
Sewerage Plant
Water Plant
Airports
Traffic Signals
Railways
Power Plant
Transmission &
Distribution
Hotels/Hospitality
Sport Venues
Hospital
Broadcasting Center
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Residential Complex
Strategic Business Development, Siemens Pakistan
Slide No. 37
Vision 2030- Focus
Vision 2030
Energy for Growth
Manufacturing & Industry
Water Resources

At least 5% of electric supply will be covered
by renewable energy sources (specially
wind).

Under the remote village electrification
program, the first 400 villages will be
electrified through wind and solar sources
by 2010.
Rural and Urban
Development
Alternate Energy
Healthcare
Employment
Source: Vision 2030-Planning Commission, GoP
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Slide No. 38
Siemens Solar Energy Solutions
Solar Energy powering Roadside
Emergency Communication System on
M-1 & M-3 Motorway.
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Electrification of a house in
Sukkur via Solar Energy.
Solar Powered Cathodic
Protection System in Chakwal
Strategic Business Development, Siemens Pakistan
Slide No. 39
Alternative Energy- Wind
Siemens Pakistan and New Park Energy Ltd. (NPEL) have signed a Contract for the supply of electrical
part on turnkey basis for NPEL 50MW Wind Power Project near Gharo.
Siemens Pakistan shall provide the entire electrical system for the Wind Power Projects and its related
civil works on turnkey basis. Most of the electrical equipment required by the Wind Power Projects is
already being manufactured by Siemens Pakistan locally.
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Strategic Business Development, Siemens Pakistan
Slide No. 40
Vision 2030- Focus
Vision 2030
Energy for Growth
Manufacturing & Industry

Vision 2030 espouses a healthy and
productive population that actively
contributes to the overall socioeconomic development of the
country.

Health services delivery to be linked
via knowledge and innovation to civil
society and the community.
Water Resources
Rural and Urban
Development
Alternate Energy
Healthcare
Employment
Source: Vision 2030-Planning Commission, GoP
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Slide No. 41
Siemens Medical Solutions
Diagnostic Imaging Modalities & Solutions
Radiation Therapy Systems
Image Management Systems
Managed Healthcare Services
Clinical & Administrative Solutions
Operation Theatre Solutions
Telemedicine & Teleradiology
Siemens Medical Solutions
Cardiac Workflow
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Siemens Medical Solutions
Strategic Business Development, Siemens Pakistan
Slide No. 42
Some of our Landmark Projects in Healthcare Sector
Children Hospital, Quetta
Turnkey Project
National Institute of Child Health, Karachi
MRI System
Pakistan Institute of Medical Sciences, Islamabad
Cardiac Workflow - Dual Source CT Scanner for
CT based Angiography
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Tabba Heart Institute, Karachi
Complete Cardiac Workflow
Haniifa Sulaiman Oncology Building(SIUT), Karachi
Complete Oncology Solutions
Armed Forces Institute of Cardiology, Rawalpindi
Cardiac Workflow - Dual Source CT Scanner for
CT based Angiography
Children Hospital, Lahore
Imaging Solutions for Radiology
Healthcare Hospital, Karachi
Diagnostic Imaging Solutions
National Institute of Cardiovascular Disease, Karachi
Cardiac Workflow - Dual Source CT Scanner for CT
based Angiography
Strategic Business Development, Siemens Pakistan
Slide No. 43
Vision 2030- Focus
Vision 2030
Energy for Growth
Manufacturing & Industry

Employment generation and matching of
skills in a changing workplace will be central
to poverty reduction, economic growth, and
social stability.

Enhance the scale and quality of education
in general and of scientific/technical
education in particular.

Make employment and employability the
central theme in economic and social
policies.
Water Resources
Rural and Urban
Development
Climate Change
Health care
Employment
Source: Vision 2030-Planning Commission, GoP
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Slide No. 44
Human Capital in Siemens Pakistan
More than 4,000* employees
Including over 750 professional engineers
Siemens Leadership Framework
Business Excellence through
Leadership Excellence
* Average Figure
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Slide No. 45
Siemens Apprentice Training Program
Siemens Pakistan has well established state-of-the-art Apprentice Training
Centre, where young men are exposed to latest technology and trained for
the industry. The three year course imparts training on Electrical &
Mechanical trades and pays stipend to the trainees.
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Slide No. 46
WHY
SIEMENS?
WHY SIEMENS??
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Slide No. 47
Siemens Strength
Global Resources
Local Presence
Our comprehensive portfolio of products, systems and services allows us to
offer virtually any type of solution that customer requires, using a single source.
Copyright © Siemens Pakistan – All Rights Reserved
Strategic Business Development, Siemens Pakistan
Slide No. 48
Siemens in Pakistan
Head Office & Industrial Complex
Regional Offices
Sales Offices
Subsidiary Company
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Slide No. 49
Siemens History, Progress & Success
Dubai Sports City Project - 2006
Siemens Pakistan pioneered to manufacture 220 kV/160 MVA Auto Transformer in Pakistan - 2006
Secured contract for Operation & Management of KESC - 2005
Launched new line of Low Voltage Switchgear System of family SIVACON 8PT - 2004
2005 -Acquired CTI
Signed agreement for first desalination plant in Karachi - 2003
Launched Home Appliances - 2000
Export order for 132 kV fully automated substation for DEWA Dubai - 2000
412 MW Rousch Combined Cycle Power Plant - 1996
2002 - Launched 1.1 MVA DG Sets highest
rating in the country
1998 - Become first Value Added Reseller of SAP
1993 - Pakistan 1st Digital Mobile Telephony Network
Extension in Power Transformer rating~60MVA - 1987
1985 - Railway signaling equipment assembly started
Power Transformers production started~30MVA - 1981
1976 - Diesel Generating Sets introduced
Factory for Motors & Transformers - 1963
1963 - Siemens became Public Limited Company.
1957 - Switchboards production commenced
1953 - Siemens Pakistan Engineering Co. founded as Private Limited Company.
1932 - Cable laying project in Karachi
1922 – Siemens first office in Lahore
1870 -1st telegraph line from London to Calcutta
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Slide No. 50
Some of our Landmark Projects in Pakistan
Defense Housing Authority, Lahore
Phase-V Underground Electrification
ICI Shaikhupura
Electrical & Instrumentation Works
MCB Tower, tallest building of Pakistan
Complete Electrification / Illumination of the project
OGDC, Qadirpur Capacity Enhancement Project
Civil, ME & I Procurement & Construction
Punjab Industrial Estate
Bagh-e-Quaid, Karachi
Electrification / Illumination of Tomb and Park
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Underground Electrification of Sundar Industrial Estate
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Slide No. 51
Some of our Landmark Projects in Pakistan
TELENOR Mobile Network
Japan Power Generation Ltd IPP Project, Lahore
Project Management & Turnkey Solution
Project Management, Turnkey Construction (EM & Civil)
Bosicor 30,000 BPD Refinery Project
Civil, Electrical, Mechanical and
Instrumentation works
LAN / WAN Project
Urban Traffic Control Project (Phase-I)
CBR (34 Locations), NADRA, Habib Bank, Karachi University
Government of Sindh
Pehur High Level Canal Project, Tarbela
Turnkey Mechanical, E&I Solution, SCADA & Telemetry
Project for Improvement of Financial Reporting and Auditing (PIFRA)
Turnkey ERP Solution, 127 Locations, 1144 Users, about 3 million
employee records, LAN & WAN Solution
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Quaid-e-Azam International Airport, Karachi
Airfield Lighting (AFL) System
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Slide No. 52
SIEMENS as
corporate
citizen!
WHY SIEMENS??
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Slide No. 53
Few of our Awards & Honors
KSE Top 25 Companies Award:
No.1 Company Award (2004)
No.2 Company Award (2005)

FPCCI Export Trophy (Every year since 1999)
KCCI Export Awards (2002-03, 2003-04, 2004-05)
 Best Corporate Report Awards


Corporate Excellence Award by MAP
 Strategic Management Award by A.I.O.U.

Large Tax Payer’s Unit Award by CBR

Occupational Health & Safety Award

Environment Excellence Award

Award for Gender Sensitive Management

Woman Manager of the Year Award

Consumer Choice Award for D.G.Sets & Motors
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Slide No. 54
Siemens as Responsible Corporate Citizen (CSR)
Caring for Environment
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Slide No. 55
Siemens Awarding Gold Medals & Scholarships
We provide scholarships for education in the fields of Medicine, Engineering and
Business studies. Siemens Gold Medal for students achieving top positions in the field
of Engineering is setting the standards for excellence and helping to motivate
Engineering students to put in their best efforts to receive this coveted prize.
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Slide No. 56
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Slide No. 57
Thank you
The information provided in this presentation contains general
descriptions or characteristics of performance which in case of actual use
may not always apply as described or which may change as a result of
further development of the products. An obligation to provide the
respective products/services and their characteristics shall only exist if
expressly agreed in the terms of contract. Availability and technical
specifications are subject to change without notice. The trademarks and
pictures used are owned by Siemens AG or their respective owners.
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Slide No. 58