Siemens in Ireland
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siemens.com/answers
Our vision and our values
Siemens – the pioneer in Our values
Responsible
Energy efficiency
Industrial productivity
Committed to ethical and
responsible actions
Excellent
Achieving high performance
and excellent results
Affordable and
personalized healthcare
Innovative
Intelligent
infrastructure solutions
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May 2013
Being innovative to create
sustainable value
Key Figures
Revenue by Sector
Revenue by Region
Infrastructure
and Cities
Healthcare
17%
35%
Energy
20% 14%
22%
26%
Germany
Asia, Australia
Americas
Industry
29%
37%
Europe, CIS,
Africa,
Middle East
(excl. Germany)
Based on customer location
Revenue and employees
Employees in thousands
Continuing operations –
comparison with previous year
100,000
500
80,000
400
in millions of €
FY 2011
FY 2012
60,000
300
New orders
85,166
76,913
40,000
200
Revenue
73,275
78,296
100
Income
7,376
5,184
Free cash flow
5,918
4,790
359,000
370,000
20,000
FY
0
Revenue in millions of €
1986
1990
1995
2000
2005
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May 2013
2012
Employees
Megatrends shape our future
Urbanisation
Climate Change
Demographic Change
Globalisation
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May 2013
Megatrends challenges –
Siemens’ answers for an urbanising world
Cities are centres of growth
• Infrastructure spending
amounts to €2 trillion*
worldwide / year
€1,700
billion
260320
• Siemens-relevant
market: €260 – 320
billion
Siemens has the answers
• Energy: leading HVDC technology
transmits power from remote energy
sources to cities at low loss
• Building technology: "Performance
Contracting" – energy savings of up to
40% finance investments in energy efficient
building technology
World population
in billions 9,3
• Cities account for
6,9
70%
50% Cities
80% of greenhouse
gas emissions
• By 2050, about 70%
of the world population
will live in cities
• Security: complete solutions
• Mobility: full spectrum of mobility
systems (Complete Mobility)
• Water: largest provider of products for
every stage of water treatment
• Healthcare: world leader in IT solutions
for healthcare, efficient processes in
Restricted ©
Siemens
AG 2013
reserved. 2030”
* Calculations
based
on OECD
dataAll
inrights
“Infrastructure
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May 2013
hospitals lower costs
Innovation-driven growth markets
Dynamic growth of Siemens' environmental portfolio
Revenue Environmental Portfolio
in € billions
Target
>40
27.4
FY 20101)
29.9
FY 2011
FY 2014e
• 317 million tons2) accumulated CO2 – abatement exceeding our
target of 300 million tons
• New innovative products such as premium efficiency motors, direct
drive wind turbines and H-frame gas turbines to drive future growth
1)
2)
FY 10 comp. excl. Osram and including newly qualified portfolio
Incl. Osram
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May 2013
Siemens in Ireland
Locations
Siemens Limited
Fitzwilliam Court, Leeson Close
Management, Sales, Service and Commercial
Revenue:
€211 m
Employees:
550
Diagnostics
Manufacturing
Chapel Lane, Swords
Export and Manufacturing Site
Service centre
Service depot
Sales office
Global production
centre
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May 2013
Siemens
spend in
Ireland:
€133m
Siemens in Ireland
Locations
Siemens Limited
Revenue: €270 m
Fitzwilliam Court, Leeson Close
Employees: 600
Management, Sales, Service and
Commercial – 260 employees
Siemens purchases in
Ireland: €130m
Siemens Healthcare
Diagnostics Manufacturing
Chapel Lane, Swords
Export and Manufacturing Site
with – 293 employees
Service centre
Service depot
Sales office
Global production
centre
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May 2013
Siemens Security Products –
Clonshaugh Business & Technology Part
R&D Facility – 26 employees
Siemens Ireland History
The Siemens
subsidiary SiemensSchuckert (Ireland)
Ltd. Is founded in
Dublin.
Work is begun on laying the
first direct telegraph cable
across the Atlantic, linking
Ballinskelligs Bay on
Ireland’s west coast to
North America
1874
1883
1925
William Siemens builds the
Portrush-Bushmills railway in
County Antrim, one of the first
electric railways.
1925-1929
1998
The company installs a Magnetom
magnetic resonance imaging
system in Dublin’s new Mater
Private Hospital, the first system of
its kind Restricted
in Ireland. © Siemens AG
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May 2013
1999
Siemens builds the
world’s largest peat-fired
power station in Rhode,
County Offaly.
1937
The Shannon hydroelectric
power station is constructed
in Ardnacrush to provide
complete electrification for
the Irish Free State.
1952
2000
2003
Siemens delivers the
overhead line system
for the DART rapid
transit network.
1969
1984
The Irish Electricity Supply
Board (ESB) awards Siemens
a contract to provide
equipment for Turlough Hill,
Ireland’s first pump-fed
power plant.
Siemens equips three
blocks of the
Moneypoint Power
Plant with new
instrumentation and
controls as part of the
plant’s upgrading
2005
Siemens sets up an
international online
customer service centre
in Cork for Siemens
communications
equipment.
2013 All rights reserved.
1963
The Irish companies
are reacquired
following the war.
Siemens completes
a state-of-the-art
upgrade of the
instrumentation and
controls at the
Guinness Brewery in
Dublin
A broadband ATM
network is constructed for
Telecom Eireann.
1986
The Siemens-Schuckert
Manufacturing Co. is
established in Dublin
(specializing in meter
assembly).
2007
Siemens wins an order
to equip the Platin
cement factory of Irish
Cement Limited with an
automation system
Huntstown Power, Ireland’s
first independent power
plant
Siemens
designed and
built a baggage
handling
system for
Dublin Airport’s
T2
2010
Siemens
receives 126
MW wind
power plants
order in
Ireland
2013
Siemens in Ireland is a pioneer
In The Past
• Portrush–
Bushmills railway,
one of the world’s
first electric
railways in 1883
Today
• Siemens designed
and built the
baggage handling
system for T2.
• 1925 - 1929: The
Shannon HydroElectric Scheme at
Ardnacrusha
• Provider of wind
turbines to Ireland’s
growing wind energy
market.
• 1986 Ireland’s first
MRI scanner at the
Mater Private
Hospital
• New Erne Hospital
latest diagnostic
technology in
angiography, CT, MRI
and Digital X-ray.
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May 2013
Organization Structure
Sectors
Industry
Energy
Healthcare
Infrastructure & Cities
Industry Automation
Fossil Power Generation
Diagnostics
Rail Systems
Drive Technologies
Wind Power
Imaging & Therapy
Mobility and Logistics
Customer Services
Solar & Hydro
Clinical Products
Smart Grid
Energy Service
Customer Solutions
Low & Medium Voltage
Power Transmission
Building Technologies
Oil & Gas
Lighting (OSRAM)
Central Areas
Administration, Controlling and Finance
Siemens Real Estate
Corporate Human Resources
Corporate Supply Chain Management
Corporate Communications
Quality & Environmental Management
Export Control & Customs Officer
Regional Compliance Office
Siemens Financial Services
Equity Inv.: BSH Bosch und Siemens Hausgeräte, Nokia Siemens Networks, Atos Origin.
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May 2013
Infrastructure and Cities
Sector profile
Highlight in Ireland
Market situation
• One third of Irish population lives in Greater
Dublin Area.
• Dublin performs poorly on European Green
Cities Index.
• Limited capital expenditure – Luas BDX will
go ahead.
• Rollout of Electric Vehicle infrastructure
Siemens answers
• Electric Vehicle Solutions
Siemens has received a major order for its model
CP500A charging point.
• Finance
As part of plans to roll out a nationwide charging
infrastructure, Siemens Ireland concluded a
framework agreement for delivery of up to 100
charging points.
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May 2013
Industry
Sector profile
Highlight in Ireland
Market situation
• Capital spending dramatically reduced in
some areas.
• Food and Beverage, Pharma continues to
perform. Construction sector suffering.
• Energy efficiency and Sustainability
emerging as a cost lever and green image
attribute for companies.
• Commitment to Domestic Water metering.
Siemens answers
• Leader in automation technologies. Strong
in Food and Beverage/Pharma.
• Biggest provider of products and systems
for every stage of water treatment
© Siemens
AG 2013 All rights reserved.
• Restricted
Performance
Contracting
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May 2013
A leading Irish meat processor has chosen Siemens to
provide energy management services.
Their goal is to identify opportunities for cost savings
though improved energy efficiency and reducing water
usage in the plant.
80 monitoring points are accessed remotely from the
Siemens office in Dublin where Siemens engineers
analyze energy and production data to identify savings
projects.
Energy
Sector profile
Market situation
• Renewables currently at 13% of electricity
generation with ~1350MW in Republic of
Ireland and ~400MW in Northern Ireland.
• Both jurisdictions aiming for 20% by 2020.
• Build out rates are slow at the moment with
~120MW/year, need 300MW/year to hit
2020 targets.
Siemens answers
• Siemens installed base of wind farms 15%
of the installed base on the island. Enough
power for 150,000 homes.
• Current employment in renewables ~45.
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May 2013
Highlight in Ireland
Siemens has supplied
Scottish Southern Energy
Renewables with 12 wind
turbines each with a
capacity of 2.3 megawatts
for its wind farm in Slieve
Kirk, Northern Ireland.
The Slieve Kirk wind farm
generates enough power
to supply 16,000 homes
and save the release of
between 27,000 and
65,000 tonnes of CO2
annually.
Healthcare
Sector profile
Highlight in Ireland
Market
• HSE budget cuts of 1billion in 2010 followed
by cuts of 800m € in 2011.
• Private sector diversifying with ‘walk-in’ and
A&E services.
• Commitment to new Children’s Hospital in
2016.
Opened in June 2012, the
South West Acute Hospital
provides approximately 300
in-patient beds.
•Siemens answers
• Large installed base. Leader in imaging
market.
• Strong service team.
• Move into primary care market.
• New financing models: Managed Equipment
Services.
The MRI system, the new
MAGNETOM Aera , the
first one to be ordered on
the island, boasts a wide
70cm Open Bore and
provides a more open
environment to minimise
stress for patients
• Employees: 65
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May 2013
Siemens supplied the latest
technology in angiography,
CT, digital X-ray and MRI.
Siemens Ireland: Key Areas for Growth
Energy Management
Renewables
Marine Energy
E vehicles
Healthcare Imaging
Healthcare Diagnostics
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May 2013
A leader in compliance and sustainability
as recognized by Dow Jones index

Siemens is included for the 13th time in a row in the DJSI World Index
•
•
•
•
Labor Practice Indicators
Human Capital Development
Talent Attraction & Retention
Corporate Citizenship and
Philanthropy
• Occupational Health and Safety
• Social Reporting
Average
Score 1)
Supersector Leader
“Industrial Goods
& Services"
Average
Score 1)
47%
Siemens
Score
88%
Siemens Score
92%
Average
Score 1)
Siemens
Score
• Corporate Governance
• Risk & Crisis Management
• Codes of Conduct/ Compliance/
Corruption&Bribery
• Innovation Management
• Customer Relationship
Management
• Supply Chain Management2)
• Strategy for Emerging Markets2)
41%
96%
1)
Average score
of all assessed
in the Diversified Industrials sector
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AG 2013 companies
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2) New categories in 2012
Page 17SAM, Sustainability
May 2013 Office
Source:
Siemens
Score
50%
94%
• Environmental Policy /
Management System
• Operational Eco-Efficiency
• Product Stewardship
• Climate Strategy
• Water Related Risks
• Environmental Reporting
What is Zero Harm?
Everyone at Siemens has a safe working
environment at all times so that they may return
to their family and friends as healthy as when
they started the day.
Our Zero Harm culture is based on three
principles:
• Zero incidents – it is achievable.
• Health and safety –no compromises!
• We take care of each other.
Zero Harm to our safety, to our health, and to
our environment
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May 2013
Zero Harm: an holistic approach to Safety, Well being
and Environmental Protection
Zero Harm encompasses
Be Safe
Feel Well
Think Green
• Safety in the Workplace VDU,
training, work design
• Radiation Safety ICSDs,
Healthcare
• Dangerous Goods Transport
gases, waste, chemicals
• Active Risk Management
fire protection, disaster
prevention
• Health Promotion
medical screening, health
awareness campaigns
• Mental Wellbeing
Employee assistance
programme, stress
management training
• Medical Services
Reduction of occupational risks,
medicals, flu prevention, return
to work
• Energy Management reduction
of site energy use, awareness
campaigns
• Waste Handling recycling &
segregation at sites, project
planning
• Green Team employee driven
to reduce, reuse, recycle.
• Product-related product
design, product recycling
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May 2013