MARK 460
STRATEGIC MARKETING
with Duane Weaver
Week 1 - Introduction
Today’s Outline
Introductions
 Overview of Course Outline
 Overview of Course Text
 Overview of Evaluation Requirements
 Defining “Strategic Marketing”

Introductions - Instructor
Duane Weaver
 B.Comm., M.D.Ed. (honours), IESNA
 Marketing Chair, VIU
CEO, 2Birds1Stone
Director of Marketing, ABSEL (Association of Business
Simulation and Experiential Learning)
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Marketing, Business and Computer App’s Instructor
20+ years marketing management experience
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Strategic Marketing Experience (sample):
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CEO 2Birds1Stone Media – Marketing Consulting
Business Development Manager, International Sales Manager – MPR Teltech
Product Manager, Market Manger – ED TEL
Corporate Re-engineering (project sponsor team lead) – ED TEL
General Manger - TIR Systems
Enjoy sailing, soccer, cycling, golf and camping
Introductions - Students
Take 3 minutes to prepare to introduce yourself:
1.
your name?
2.
What would be the one best thing for you to
learn from this class?
3.
Identify your strongest (2 to 3) marketing
skills .
Course Text and supplements
Required Reading:
We are using an E-BOOK that is available for purchase via
the following ISBNs at the bookstore with NOWPREPAY
(NPP).
Once you have purchased a pincode you may register
online to access your eBOOK directly at:
https://create.mcgrawhill.com/shop/#/catalog/details/?isbn=9781121417168
The ISBN for the MARK460 eBook FOR ORDERING (via
NPP) is:
10 Digit – 1259023141
13 Digit – 9781259023149
Course Outline

This is a case-based course (both written and living) and will
involve both in class and out of class teamwork.

The top 4 teams will have the opportunity to engage with a
real living challenge within the Island community.
Students should be prepared to travel to another city on Vancouver Island
to meet with their client. You should be prepared to provide your own
transportation to and from the client’s location.
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This course will take a lecture/seminar approach. We will
have:
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One term Test
Three different team tasks:
1.
2.
3.
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First team * - Case Pitch Competition
Final Project Team - Case Pitch Competition
Final Project Team – Strategic Marketing Plan Project Report (several
deliverables)
and One Individual Expertise Report
* The top team from the first team project will each
become leaders and self select their final project team.
Course Evaluation


Term Test 1
Three different team tasks:
1.
2.
3.
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First team - Case Pitch Competition
Final Project Team - Case Pitch Competition
Final Project Team – Strategic Marketing Plan
Project Report (several deliverables)
Individual Expertise Report
Participation, External Evaluation
& Team Peer Evaluation
THERE IS
NO FINAL EXAM
25%
55%
(5%+5%)
(10%)
(35%)
10%
10%
Course Outline OVERVIEW

See Hand Out and Very Important Items
to note:
(E.G.: This is a CAPSTONE course in
Marketing and a high level of professionalism
is expected).
Strategic Marketing Defined

Please take out a sheet of paper and
provide:
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your first and last name on the top of the paper
your student I.D.# on the top of the paper
briefly answer the following question in one
paragraph:
What does “Strategic Marketing” mean to you?
Please Hand in your answer before you
leave today
Thanks!

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Please come prepared to classes having read
the required readings ahead of time.
Next class:
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You should prepare for the first case on your own.
We will form our “First Team” that day and you will
work together in class to develop your
Case and Case Pitch. Your case report
is due on January 17th.
Bruce Ballam will
see you on Thursday.
I will see you on Tuesday,
next week.