Position Description
Part A - Role Specification
Senior Analyst – Marketing Analytics & Campaign Management Role Title:
Department: Strategy, People and Performance
Position Statement (succinct statement of why the position exists)
Reporting to the Business Intelligence Manager, this role provides standard and ad hoc data analysis support for activities such as marketing campaigns, communications and research required to deliver on the Fund’s business strategy, supports the management of strategic Fund data and delivers regular tracking and monitoring of business performance.
Key Duties (what is done, how it is achieved and what the end result is)
Marketing analytics

Operates marketing analytics tools for the Fund and works collaboratively with other Departmental users, primarily supporting marketing, communications and research activities.
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Identification of 3 rd party data and liaising with external service providers to integrate into marketing analytics tool
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Primary user and tester for marketing analytics tool
Data analysis and marketing campaign management support
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Undertakes data analysis to support marketing campaigns, communications and research activities.

Collaborates with marketing and customer support groups to analyse member data and identify those who are eligible for specific campaigns
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Liaises with marketing agencies to collaboratively develop data driven strategies
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Development of specific segments and execution of campaigns (i.e. marketing list generation) using
AustralianSuper ’s Marketing Analytics platform
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Supports the reporting and analysis of campaign effectiveness (post campaign reporting)
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Provides the Fund and Groups with standard and ad hoc reports based on deep business analysis, in keeping with the agreed enterprise data governance framework
Business performance reporting (marketing focus)

Assists the Marketing and Engagement groups to develop appropriate reports, score cards and dashboards

Monitors and reports on marketing performance against agreed business performance indicators
Business partnering

Acts as an internal consultant to Marketing to provide strategic analysis and the generation of recommendations and insights
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Understands Marketing’s information needs, business objectives and market sectors and helps determine appropriate data analysis strategies
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Train and upskill users in the use of marketing analytics and Tableau reporting tools

Gather and synthesize business requirements for the build of reports and analytical models

Provides suitable updates to internal Groups on the status of ongoing work
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Quantitative Data (e.g. Number of Staff)
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Staff (direct reports): N/A
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Budget: N/A
Part B - Person Specification
Qualifications (indicate whether mandatory or desired)
Mandatory


A tertiary qualification, preferably in information technology, marketing, commerce, or finance.
Technical skills in the use of marketing analytics software (e.g. Unica, Aprimo, Alterian, Siebel Campaign)
Highly Desired

Technical skills in the use of business intelligence packages (e.g. SQL Server, SAS, SPSS, Oracle), and data mining tools
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A minimum of 3-5 years experience in marketing and campaign analytics, including exposure to marketing automation
 Several years’ experience desirable in financial services, and/or superannuation, Telcos, FMCG
Desired Experience Profile:
Data management

An understanding of fund data

Strong problem-solving and analytical skills
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Skilled in data manipulation, analysis and interpretation skills
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Experience with market research and campaign management
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Marketing automation
Work management
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Good communication, presentation, explanation and influencing skills
Personal qualities
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Ability to review, challenge and add value
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Strong internal client focus

A team-oriented approach

Enjoys a high-paced environment
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Part C – Required Competencies
Competencies Profile
(See Competency Dictionary for details)
Competency
Shapes member experience
Technical competence
Business and industry awareness
Relationship –building and partnering
Embracing challenge
Informed and decisive judgement
Results delivery
Clarifying direction
Part D – Additional Information
Required Level (Developing/Effective/Strength)
Effective
Strength
Strength
Strength
Strength
Strength
Strength
Effective
Additional Information

This position description is indicative of the range of job requirements and accurately reflects the requirements of the role at the time of writing. Due to the nature of the work environment changes may occur to this role over time. The job comprises other duties as required.
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