Contact Info
Fareed Uddin Khaja
Mobile : 0538287781
Email : digitalfareed@gmail.com
I am a Certified WSI Internet Consultant for WSI Corporate and a Consultant for
WSIWAVE. I am also the co-founder of WAVEKSA. Specialized in internet marketing
SEO services digital performance and social media marketing.
D.O.B : Apr 1973
Nat : India
Drv Lic : Valid
Certifications
Certified by WSI (Canada)
Bachelor’s Degree in faculty of commerce (B.com)
My area of expertise covers everything Social Media Marketing services | Online Marketing related, including Search Engine Optimization (SEO)| Search Engine
Marketing (SEM) | Pay Per Click Advertising (PPC) | Social Media Optimization (SMO) | Social Media Marketing (SMM) | Online Marketing | Online Marketing
Campaigns | Viral Marketing | Google Adwords | Google Analytics | Email Marketing | Digital Marketing | Social Media Strategy | Social Media Monitoring | Brand
Awareness | Digital Strategic Planning | Online Performance | Event Marketing | Strategy Development | Web Analytics | Mobile Marketing | Online Reputation
Management | Search Advertising | Content Marketing | Web Design | Digital Brand Platforms | Competitive Analysis | Sales force customization & management |
Website Conversion | Blog Optimization | Online Consumer Behavior | Media Buying | Affiliate Marketing | Webinar/White Paper Promotion | Facebook Youtube
twitter Marketing | Multimedia :- Modeling Texturing |2D&3D Animation |Dynamics Simulations |VFX Supervision | Compositing | Chroma shoot | 2D/3D Motion
Graphics |Prints Media | Website Optimization | Community Management & development | Online Communications | Event Management & Crisis Situation
Management | Web Developer | Flash Action Script Programmer | Industrial Photographer | Business Strategy | Business Planning | Team Leadership | Project
Planning | Budgets | Business Development | Operations Management | Sales Management | Public Relations | Teamwork | Merchandising | Marketing Strategy |
Inventory Management | Time Management | Sales Operations| New Business Development | Management Consulting | Developing DM Strategy |
Telecommunication
About WSI Corporate:
WSI has been providing innovative Internet marketing solutions for clients around the world since the mid 1990s. Headquarters is located in Toronto,
Canada, but in fact WSI has a global reach, with a network of digital marketing consultants dedicated to region-specific solutions in over 80 countries.
Assisting small- to medium-sized businesses (or SMBs) with “taking the next step” in their Internet marketing strategy.
Specialize in Online Marketing Solutions.
Social Media Marketing (SMM)
Email Marketing
Event Marketing
Google Analytics
Online Marketing
Mobile Marketing
Media Buying
Omniture Site catalyst
Search Engine Optimization (SEO)
Webinar/White Paper Promotion
Online Consumer Behavior
Affiliate Marketing
Pay Per Click (PPC)
Blog Optimization
User Experience
Sales force customization & management
Search Engine Marketing (SEM)
Social Media Strategy
Social Media Monitoring
Brand Awareness
Social Media Optimization (SMO)
Digital Marketing
Online Reputation Management
Strategy Development
Viral Marketing
Blog Marketing
Online Communications
Facebook Youtube twitter Marketing
Google Adwords
Digital Strategic Planning
Online Performance
Digital Brand Platforms
Digital Marketing Manager
WSIWAVE Marketing Communication Co.
www.wsiwave.com
June -2012 to present
Job Profile Summary
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Digital Marketing Manager I am responsible for all the online/offline marketing activities, Business decision support analysis, Strategy building, Market Analysis
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Development and implementation of the group’s social media strategy
Integration of social media in the (digital) communications strategy and campaigns to reinforce the brand and as lead generation
Overall responsibility for dialogue measures and editorial planning of all central social media activities
Development of the current social media channels to improve interaction with the target groups (B2B / B2C) and identification, preparation and development of the
relevant channels and platforms including mobile
Project management KPI development and the corresponding results-oriented activity planning as well as budget, controlling and timing
Social media monitoring analysis, reports, interpretation and optimization
Working as a member of and management of national, international and interdisciplinary project teams
Defining, Implementation and Monitoring of the overall Social Media Strategy for achieving the objectives.
Development and Implementation of Global Social Media Marketing initiatives and Integrated Marketing Campaigns
Development and management of Social Media team members
Strategic partnership and business development regarding social media products.
Working with interactive media companies and agencies.
Developing Social Media Projects/Campaigns and implementing them at global and local level for different POPs (regions). Consultant of the local PRs on Online
Projects, SEO, SEM and Social Media/Web 2.0/New Media projects and E-mail Marketing.
Development and implementation of integrated marketing campaigns
Trainer for new Social Media employees.
Developing and managing new online marketing projects.
Project Manager waveksa.net (re-branding, re-designing, maintaining, SEO, SEM, analyzing the website with specific tools to optimize the website and content for
better positioning in Search Engines, creating partnerships with other sites, localizing the website in Arabic, Social Media/Web 2.0 tactics)
Creating, updating and maintaining parts of the waveksa website, blogs and forums. Implementation of Google Analytics on websites and SM projects. SEO, SEM
and Webmaster Tools (Google).
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Creation and maintenance of accounts on social media sites waveksa (Twitter, Facebook, youtube, LinkedIn and others) and content websites.
Creation and maintenance of YouTube channels, creating videos. Including product presentation videos.
Finding new online ways and contacts to promote the products
Supporting all marketing activities with Social Media tactics
Translation of contents from English into Arabic
Led digital projects such as websites, micro sites and social media applications.
Search Engine Marketing (SEM) - Google Adwords.
Email Marketing: Developed an in-house database to improve communication with leads and introduced marketing automation.
Mobile Marketing – Google Adwords and AdMob.
Web analytics
Social Media Marketing (SMM) - Branding, Interactive and PPC Campaigns.
Display Advertising.
Web audits, setting KPIs, marketing campaigns execution (emailing, PPC, newsletters, blogs, SEO, Website creation and optimization, Web content, mobile
marketing, social networks…) and performance measure and ROI.
Part of WSI worldwide consultants team, focused on the area in KSA, helping companies leveraging the internet in developing and executing digital marketing
strategies
in order to:
- Improve their Web presence & visibility and acquire more qualified traffic
- Promote their e-reputation & credibility
- Consolidate their clients & partners relations
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Digital Marketing Manager
Wave Marketing Communication Co.
www.waveksa.net
June 2012– to present
Waveksa Co-Founder
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Manage multiple projects from concept through completion
Supervise and inspire the creative team
Manage team members
Provide quality control over concepts and projects
Animation (In charge of Pre-Production, Animation & Overall
Modeling Texturing
Compositing
2D&3D
ANIMATION
Chroma shoot
Dynamics
Simulations
2D/3D Motion
Graphics
VFX
Supervision
Prints
Creative Supervision)
Detailed Skill Sets & Job Responsibilities:
Client Interaction
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Project Planning & Execution
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Email Marketing
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Create Newsletter/auto responder (with the help of designing & content team)
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Email id list extraction
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Setup the campaign, defining date & time of shooting mail, with
corresponding newsletter.
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Track & analyze the campaign results.
Understanding client’s requirement & project specifications
Define the budget, scope & business plan
Plan, prepare & implement the web marketing strategies
Resource allocation
Coordinating with other departments as per the requirement of the project
Define the weekly work schedule of web marketing team
Monitoring the campaign execution & progress
Training & development of the web marketing team Deliver seminar on
latest web marketing trends/strategies & implement them in web marketing
work flow
Understanding client/project requirement
Create proposals & provide best possible solutions for client’s
Define project timeline & expected results
Send weekly/biweekly (or as agreed) work report to client with future action
plan.
Social Media Optimization
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Identify the USP and target audience of the site (services/product).
List the sites on related Social Networking, Social News, and Social Book
marking sites.
Study the problem/demand of the target audience & define/write the content
to be distributed.
Monitor the content distribution in the relevant
blogs/groups/forums/communities to create online buzz.
Monitor & analyze the campaign, implement the necessary changes if
required.
Viral Marketing
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Forum discussion
Blogging
Video marketing
Media Planning & Banner Advertisement
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Identify the potential platform (sites) where the target audience is present.
Negotiate with the sites to get the lowest deals.
Coordinate with designers to create the banners to highlight the
offers/product to promote.
Constantly analyze the ROI on various platform to optimize the campaign
Market Research & Training
Paid Search Engine Marketing
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Plan, prepare and implement Strategy including keyword research,
market & competitor analysis
Write and test ad copy,
Optimize landing pages
Ongoing campaign management and maintenance
Optimize bids and keywords across multiple websites in line with the
overall marketing goals.
Track and analyze key search metrics and execute on your findings this
may include bid adjustments and/or campaign optimization
Actively seek to increase the services offered and increase the income
generated through cross selling and up-selling
User Interface & Web Analytics
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Google analytics customization & configuration
Goal, Funnel, Custom Variable, Filter setup in Google Analytics
Online consumer behavior
User interface analysis
Omniture Site Catalyst custom report
Strategic decision support reports
Webinar & Event Management
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Market research to come up with the ideas and strategies for
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Keep track of latest trends & the emerging technologies.
Thorough study of the new technique
Document the findings
Deliver seminars to team members (sometimes content/designing team)
Implement the new techniques in web marketing process
Monitor & analyze the results
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Webinars/Events
Plan & build the material for webinar/events
Track & analyze the results with future action plan
Key Goals
Discovery
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Implement
Conducting targeted lead generation activities
Conducting client market position research on their existing marketing activities and
internet presence
Educate the prospect on the different components of a Digital Marketing Strategy
Determine best marketing strategies
Build & Maintain Online Credibility.
Plan and engage in targeted lead generation strategies.
Conduct prospect research.
Internet Business Analysis (IBA)
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Identify prospects business challenges, goals, KPI’s and budget expectations
Prepare the Digital Marketing Strategy proposal
Conduct the IBA meeting
Learn all of the prospects business challenges and goals
Educate the prospect on the different components of a Digital Marketing Strategy
Present case studies demonstrating the benefits and results of the individual DM strategies
Deliver a Digital Marketing proposal and Close the sale
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Managing and monitoring PPC campaigns
Launching and running email marketing campaigns +
segmentations
Creating and launching targeted landing page strategies
Tracking and measuring campaign analytics
Launch of DM strategies from enrolled PC’s/Solution centers
Set up analytics and define goals and metrics for the
campaigns
Ensure quality assurance of the deliverables within the
project
Launch and execution of the of the Digital Marketing
Strategies
Final quality assurance (QA) on all deliverables.
Client sign off and launch.
Build
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Fully plan out the Digital marketing Strategies to be conducted with the client
Manage expectation using the SOW and “No Surprises” document to establish IC/Client roles
+ deliverables
Submit all of the deliverables of the DM strategy to the appropriate PC’s/Solution centers and
Suppliers within the WSI e-Marketplace
Manage all of the project deliverables with the PC’s/Solution centers and Supplier
Conduct post-sale strategy meeting
Identify Suppliers.
Client sign off with SOW
Submit request for project build.
Conduct QA checklists and sign off with client.
Manage Results
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Track and measure DMS goals & KPI metrics via Analytics
Analyze client's current ROI
Enhance / continue / expand on Internet marketing activities
Attend monthly appointments to deliver analytic reports
Discuss and determine campaign changes and additions
Identify new business needs and develop applicable recommendations for cross sell
Always develop a customer for life
Conduct review meeting with client
Discuss and determine any necessary campaign changes
Client testimonial, case study and referral
Continue to upsell service packages based on any new business needs and goals.
Alpha Telecom (Callem LLC , Mobily
partner)
www.callem.com.sa
Measure
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Track and report conversion targets using analytic software
Continue to test and enhance Digital Marketing Strategies
Compile analytic data into meaningful action steps to be
presented to the end client
Set up analytics and define goals and metrics for the
campaigns
Produce monthly analytic reports based on specific KPI’s
being measured
Add analytics code to appropriate web pages to track
Track and measure KPI’S and business goals via analytics
Revisit client’s KPI’s
Compile monthly analytic reports
Benchmark campaign performance with KPI’s
Determine Return on Investment (ROI)
Marketing & Development Manager
21 March 2011–5th March 2012.
Job responsibilities:
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Managed the different regional requirements of administrative affairs.
Managed the KSA markets\teams.
Prepared region’s strategies and plans.
Built & managed distribution/Partners channels competence in the sales, support and maintained good relationships.
Managing Sales, Presales, and Support teams in Saudi Arabia.
Managed, controlled and planned the various sales matter and prospect in Regions, led to achieve the proposed sales
Developed different opportunities directly and jointly with Partners.
Service existing direct customers in order to ensure that the overall sales objectives for the region are met as per agreed sales plan
Identify and develop potential direct customers in existing / new markets and launch new products as and when available in order to meet the sales plan
objectives
Identify and recommend resellers for branded products and develop established distributors in order to achieve sales targets for branded products
Prepare and recommend sales forecast and sales plan and provide input for business planning so as to establish and agree sales plan and sales objectives for the
region
Provide market intelligence on competition, pricing trends, sales promotions and customers etc. in order to enable effective implementation of business plans
Prepare agreements and promotions
Responsible for different regions
Operates in a highly competitive market with price sensitive markets due to the bulk / commodity nature of most of the products
Recommend and advise management to give discount to selected customers in order to achieve sales targets
Prepare offers, proposals and professional submittals to clients based on their needs and pains
Staff Responsibility: Marketing Dept. / Market Operations / Marketing Surveys
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To check sheet & Monthly Marketing Report.
Service Centre Report - Collect from Service Supervisor & submit along monthly marketing report.
Hospital Update – coordinate with Corporate Manager & update same as its part of marketing report.
Merchandising Diagram – Along with above & its implementation / check.
Magazine – Products / Offers / Printing Coordination with Sales / Graphic Designer
SMS–Coordination with Marketing Assistant/Retail Manager with New Promotions, Bundle offer–Handsets+Accessories OR Mobily Products.
Joint Promotions – Food Companies / Travel Agencies etc / MEED / SASCO / BANKS etc.
Ministry of Health & Other Government Offices –produce Links & Business Leads.
Showrooms & Kiosks – Display & Maintenance Issues.
To collect customers Feed Back Boxes–Forms/Boxes at Counters/Collection & Coordination with QC for Reports, take action required
for improvements.
Recommendation of New Products for our Sales Outlets.
New KIOSK Implementation & Completion.
Products Purchase – As per new purchasing procedure, supervise Purchase Team.
Handle major projects accounts in the market
Maintain a clear end-user focus, find & drive new business opportunities
Develop new direct and indirect sales channels
Successfully write/execute sales strategies to exceed the sales and profitability targets
Managerial experience
Handling vendors\distributors relationships\contacts
Distributor view prospective
Performing presentations, holding seminars & meetings with clients
Customer oriented
Define a market plan for the regions with all related required marketing tools
Define a business plan , with all required information , to put expected forecasting based on yearly quarters
Direct all dedicated Sales Executives to achieve their sales targets according to the committed business plan
Involved in meeting with Business users, Systems Analysts and gathered the requirements with Presales & Internet consultants.
Collaborate with leads to understand business problems and enhancements.
Prepare Business Plans and define Pipeline Plans according to the market sectors.
Make Presentation & run Demonstration
Developed the business flow
Managed, controlled and planned the various sales matter and prospect in Regions, led to achieve the proposed sales
Controlling Key accounts business.
Developed different opportunities directly and jointly with Partners.
Shop Rental – Review:
Our Rent VS other shops in same Mall.
Current Malls where we are present and other where we should can Open New Sale Points.
To close sales any outlet if not good sales coming out of it.
MINISTRY OF EDUCATION
tatweer.edu.sa/Pages/home.aspx
King Abdullah Bin Abdulaziz for Education
Development.aspx
Senior Multimedia Developer
JAN 2009 – 2010
ALESSA INDUSTRIES
www.alessa.com.sa
Web Developer / Industrial Photographer / Flash Action Script Programmer
L'AZURDE
www.lazurde.com
Web Developer / Industrial Photographer / Action Script Programmer
July 2005 – 4 June 2008
January 2000 – July 2005
Worked as a Web & Graphic Designer, Designing Flash Presentation's, & shooting photos making catalogs & Flash presentation for Exhibitions held in European &
Middle East, maintaining Company web site flash & graphic works & CD-Rom / micro sites, video production, design / maintenance of alessa
internet/extranet/intranet sites and also graphic design - brochures, magazines and flyers.
Adobe Flash
Action Script Programmer
Corel Draw
Dreamweaver
HTML
Illustrator
Java Script
VB Script
PHP
Industrial Photographer
MySql
Photoshop
XML
CSS