Position Description
Part A - Role Specification
Role Title:
Senior Analyst – Marketing Analytics & Campaign Management
Department:
Strategy, People and Performance
Position Statement (succinct statement of why the position exists)
Reporting to the Business Intelligence Manager, this role provides standard and ad hoc data analysis and
modelling support for activities such as marketing campaigns, communications and research required to
deliver on the Fund’s business strategy, supports the management of strategic Fund data and delivers regular
tracking and monitoring of business performance.
Key Duties (what is done, how it is achieved and what the end result is)
Data management
 Operates Analytics and Business Intelligence tools for the Fund and works collaboratively with other
Departmental users, primarily supporting marketing, communications and research activities.
 Management of 3rd party data, including data integration, reporting & analysis and liaising with service
providers
 Maintains or updates other databases, systems, or methods
Data analysis and marketing campaign management support
 Undertakes deep data analysis, modeling and synthesis for to support marketing campaigns,
communications and research activities.
 Collaborates with marketing and customer support groups to analyse member data and identify those who
are eligible for specific campaigns
 Support marketing’s customer segmentation program by performing in-depth data analysis to identify, flag
and maintain strategic customer segments.
 Assisting in the development and setup of specific segment campaigns in AustralianSuper’s Marketing
Analytics platform.
 Provides the Fund and Groups with standard and ad hoc reports based on deep business analysis, in
keeping with the agreed enterprise data governance framework
Internal client service delivery
 Acts as an internal consultant to Groups to provide strategic analysis and the generation of
recommendations and insights
 Understands the Groups’ information needs, business objectives and market sectors and helps determine
appropriate data analysis strategies
 Provides suitable updates to internal Groups on the status of ongoing work
 Coaching and training other users to ensure the Fund is able to use and optimise reporting tools
 Manages a timely flow of business intelligence information to the Fund
Business performance reporting (marketing focus)
 Assists the Fund and Groups to develop appropriate reports, score cards and dashboards
 Helps build a suite of standard performance reports for use across AustralianSuper
 Monitors and reports the Fund’s performance against agreed business performance indicators
 Produces business performance reports as required by the Board and Executives
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Quantitative Data (e.g. Number of Staff)
 Staff (direct reports): N/A
 Budget: N/A
Part B - Person Specification
Qualifications (indicate whether mandatory or desired)
Mandatory
 A tertiary qualification, preferably in information technology, marketing, commerce, or finance.
 Technical skills in the use of business intelligence and data analytics packages (e.g. SQL Server, SAS,
SPSS, Oracle), integrated marketing analytics software (e.g. Unica, Aprimo, Siebel Campaign) and data
mining tools including advanced Excel/VBA/Macros/PowerPoint (mandatory)
Highly Desired
 A minimum of 2-5 years experience in marketing and campaign analytics, including exposure to marketing
automation
 Several years’ experience desirable in financial services, and/or superannuation, Telcos, FMCG
Desired Experience Profile:
Data management
 An understanding of fund data
 Strong problem-solving and analytical skills
 Skilled in data manipulation, analysis and interpretation skills
 Experience with business intelligence, statistical and data management packages
 Data modeling skills
 Experience with market research and campaign management
 Marketing automation
Work management
 Good communication, presentation, explanation and influencing skills
Personal qualities
 Ability to review, challenge and add value
 Strong internal client focus
 A team-oriented approach
 Enjoys a high-paced environment
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Part C – Required Competencies
Competencies Profile
(See Competency Dictionary for details)
Competency
Required Level (Developing/Effective/Strength)
Shapes member experience
Effective
Technical competence
Strength
Business and industry awareness
Strength
Relationship–building and partnering
Strength
Embracing challenge
Strength
Informed and decisive judgement
Strength
Results delivery
Strength
Clarifying direction
Effective
Part D – Additional Information
Additional Information

This position description is indicative of the range of job requirements and accurately reflects the
requirements of the role at the time of writing. Due to the nature of the work environment changes may
occur to this role over time. The job comprises other duties as required.
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