somewhereto_ delivered by Livity
Marketing Manager
Job title:
Marketing Manager
Location:
Livity, 9 Brighton Terrace, Brixton
Reporting to:
Head of Communications: somewhereto_ team
Key relationships:
Creative, Production, somewhereto_team
(delivery & Marcomms), Delivery Teams, and
wider network of young people
Overall objectives:
To oversee and manage the day-to-day
marketing strategy for the somewhereto_ project.
This role coordinates with internal teams, delivery
teams and YPs to support the overall
somewhereto_ mission and cultivate a strong
community.
Responsibilities
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Strategy – oversee, update and implement the communication and marketing
strategy, coordinating with internal and external delivery teams, and external
stakeholders across somewhereto_ to ensure its effectiveness and encouraging
adoption of relevant marketing techniques into the somewhereto_ culture.
Planning – devise a marketing strategy to support the project KPIs including
endorsements, events and driving more requests for space. Using the most
effective channels to get a strong ROI.
Support – be the main point of contact for the wider team on marcomms queries /
requests
Digital - ensure we’re getting the best out of our digital tools and strategies
including Hubspot, SEO, Eventbrite & Website. Getting certified and ensure the
team is using them to inform decisions.
Budget - own and monitor budget, flagging overspends &/or underspends and
solutions to these occurances.
Creative Resource – booking and briefing creative, insight and production –
ensuring we’re getting the best out of them and on time.
Project Management – support the team to ensure projects stay on time and are
delivered efficiently and effectively, suggesting new ways of working and
ensuring cross collaboration.
Team Management - manage and support the marcomms team, ensuring a
superior quality of communication and project delivery (i.e. content calendars,
reporting, work experience, etc.)
Market Research - apply marketing research to learn and understand emerging
trends, market changes, developments and new technologies and implement
changes where relevant.
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somewhereto_ delivered by Livity
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Analytics - leverage tracking strategies to monitor and evaluate impact of
programs in market; develop reports on program effectiveness in market and
makes recommendations for program enhancement and improvement.
Attribution – work with internal expertise to review KPIs/analytics and user
journey to ensure ROI and effectiveness from our marketing tactics.
Required Qualities
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Have knowledge and experience of a wide range of marketing techniques and
concepts – 360 experience preferred
Be passionate about brand management and communications
Be an excellent communicator
Be able to respond well to pressure
Think creatively
Be interested in what motivates people
Be able to synthesize information and analytics to make actionable insights
Work well in a team and with a wide range of people
Be organised and methodical
Be proactive and able to take the initiative
Be able to motivate and inspire a team
Be persuasive and diplomatic
Have a good business awareness
Be able to work within a budget
Be flexible and adaptable
Desired Qualities
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Professional or academic marketing qualification
Be interested in supporting and working with young people
Experience with editorial and video content development
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