Executive Panel
Rich Clayton ‘87
Vice President of Marketing
Oracle Business Analytics
Tim Suther ‘82
Chief Marketing Officer
Acxiom
2013 ANALYTICS SYMPOSIUM
February 12, 2013
Grand River Center
Dubuque, Iowa
Amy Mayer
Vice President
Cap Gemini
Chris Kohlmann
Information Service
Manager
City of Dubuque
Dave Pooley
Vice President
Peloton Group
Panel Topics
•
•
•
•
Building Analytic Culture
Analytic Processes & Frameworks
Data Scientist / Skills
Getting Started
3
Industrializing Business Analytics
“As analytics grow more popular and central to business
strategies, there is also a need to produce analytical
miracles repeatedly, reliably and quickly.”
Thomas Davenport
4
Analytic Culture
5
Changing Your Culture….
“In God We Trust, All Others Bring Data”
6
Analytic Processes
9
Performance Management Framework
 Set strategy and goals
 Financial & Statutory
 Define key initiatives and KPIs
 Management Reporting
 Assign accountability
 Compliance
 Sustainability Metrics
 Variances to budget
 Long term planning scenario’s
 Market Trends
 Customer acquisition
 Profitability Drivers
 Capital structure/financing
 Financial and operational
 Allocate strategic targets
 Revenue, profits, KPIs
 Financial budgeting
 Efficiency and utilization
 Operational planning
 Benchmarking and metrics
 Rolling forecasts
10
Data Scientists &
Critical Skills
11
12
More Management Challenge Than Science
The technical challenges of using big data are very real.
But the managerial challenges are even greater —
starting with the role of the senior executive team.
Andrew McAfee
Research Scientist, MIT Sloan
13
Getting Started
14
Start Simple and Evolve BI Strategy
15
Q&A
16