Overview
The Entrepreneurship & Innovation Asia Programme is conducted by Nanyang Technopreneurship Center,
the dedicated center offering Entrepreneurship Education to NTU students. The programme consists of four
modules with a total of 12 Academics Units (AUs). It is designed to equip students with the fundamental
entrepreneurship competencies, business acumen and stamina to build and grow businesses. Students will be
enriched with an open mindset to bring innovative ideas into actualization.
The programme demonstrates how entrepreneurship is not just about starting a new business – it is also about
mindset. Students identify when and how to take advantage of opportunities. Students from different schools,
disciplines and stages of study will benefit from the exchange of ideas and experiences. We take pride in
fostering an interactive learning environment in the form of team-based projects, real life simulations, role
playing, case studies and practical experiences. In the end, we hope students will become venturesome,
resilient and able to define future for themselves in this ever changing world.
Programme Structure
Modules
Lessons are conducted by business leaders, entrepreneurs, and
dedicated academics with venture experience. As part of the
course, students will attend activities conducted by the Outward
Bound School. Students are exposed to social settings where one
can meet and mingle with successful entrepreneurs, distinguished
academics and working professionals.
ET9101 Entrepreneurship &
Accounting for New Ventures
The programme is highly interactive and requires involvement of all
students. Each student need to fulfil a minimum of 80% attendance
in each course to complete the programme successfully.
ET9102 Marketing & Finance
for New Ventures
ET9103 Managing New &
Ongoing Ventures
ET9104 New Venture
Creation & The Business Plan
All information is correct at time of print. Management reserves the rights to make changes according to circumstances.
© Nanyang Technopreneurship Center 2013
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ET9101 – Entrepreneurship & Accounting for New Ventures
Course Description
The first part of course introduces students to the concepts of entrepreneurship, creativity, innovation, and to
the new venture creation process. It will enable students to explore an idea and investigate whether it can be
turned into a viable business opportunity (and into a business plan).
The second part of the course introduces accounting for new business ventures. Accounting is the language of
business. The course will cover basic accounting principles and the preparation of income statement, balance
sheet and cashflow statement for a new business venture. Students will appreciate the role of accounting in
providing useful financial information for the stakeholders of business for planning, contracting, controlling,
rewarding and decision making.
The course will also cover the analysis of financial statements and the
preparation of a financial forecast for a new business venture.
Course objectives
This course serves as an introduction to the concepts of entrepreneurship, creativity and innovation, and the
role of accounting in business. By the end of this course, students will be able to investigate the feasibility of
ideas and analyse financial statements. Specifically, they will know how to prepare a financial forecast for a
new business venture.
Course Assessment
Individual Class Participation
10%
Team-based Project (Feasibility analysis)
50%
Entrepreneurial Accounting Test
40%
Total
100%
All information is correct at time of print. Management reserves the rights to make changes according to circumstances.
© Nanyang Technopreneurship Center 2013
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Basic Text
Barringer, B. R. & Ireland R. D. (2007) Entrepreneurship: Successfully Launching New Ventures, 2nd Edition,
New Jersey: Prentice Hall.
Additional Reading
Bhide, A. (1996) The Questions Every Entrepreneur Must Answer, Harvard Business Review, NovemberDecember, pp 120-130.
Bricklin, D. (2001) Natural-Born Entrepreneur, Harvard Business Review, September, pp 53-59.
Garvin, D.A., Levesque L. (2006) Meeting the Challenge of Corporate Entrepreneurship, Harvard Business
Review, October, pp 102-112.
All information is correct at time of print. Management reserves the rights to make changes according to circumstances.
© Nanyang Technopreneurship Center 2013
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ET9102 – Marketing & Finance for New Ventures
Course Description
This course looks at intellectual property, entrepreneurial marketing concepts & methods and high-risk finance.
During the course we will evaluate the importance of intellectual capital, the various marketing approaches and
offer practical guidance on how to apply these in entrepreneurial settings. Students will gain an understanding
of the role of intellectual property and marketing in the wider context of strategic planning and management.
Students will learn to answer the crucial question: What am I selling and to whom, through product positioning
and segmentation.
In addition, students will also learn to select, develop, and evaluate new products /
services, set prices to maximize profitability and make the most efficient use of public relations, publicity during
product launches and initial rollouts. We will also explore finance from both the entrepreneurial and venture
capitalist perspectives and from stages and sources of financing.
Course Objectives
The objectives of this course are to impart knowledge on the various issues of intellectual property, marketing
and finance typically faced by new ventures. By the end of this course, students will be able to write a
comprehensive and effective marketing plan accompanied by a detailed financial operating projection that
includes identifying the amount of capital required for starting and growing a new venture.
Course Assessment
Individual Class Participation
10%
Team-based Project
70%
Business Plan Presentation (Individual)
20%
Total
100%
Note that the group project comprise a written business plan (for a new business venture) including intellectual
property protection, a comprehensive marketing plan and a detailed financial projection.
All information is correct at time of print. Management reserves the rights to make changes according to circumstances.
© Nanyang Technopreneurship Center 2013
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Basic Text
Barringer, B. R. & Ireland R. D. (2007) Entrepreneurship: Successfully Launching New Ventures, 2nd Edition,
New Jersey: Prentice Hall.
Kotler, P. (1999) Kotler on Marketing, How to Create, Win and Dominate Markets, New York: Free Press.
Reference Text
Lin, H. W. (2006) Venture Capital Fund Management: A Comprehensive Approach to Investment Practices &
the Entire Operations of a VC Firm, Boston: Aspatore Books.
Hosmer, L. R. T. (2005) The Ethics of Management, 5th Edition, New York: McGraw Hill/Irwin.
All information is correct at time of print. Management reserves the rights to make changes according to circumstances.
© Nanyang Technopreneurship Center 2013
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ET9103 – Managing New & Ongoing Ventures
Course Description
This course focuses on the various challenges that new ventures face. It deepens students’ insights about the
strategic and financial management process by adding additional factors into the new venture creation process,
namely employees. Consequently, typical management techniques are introduced and discussed. These
include: how to motivate various stakeholders to work together more effectively and efficiently; how to unleash
the potential of people in one's organization, etc. The course syllabus will cover key aspects of growth
management including leadership, motivation and human capital management.
Course objectives
This course focuses on the challenges and opportunities of managing growing ventures in entrepreneurial
settings, and emphasizes on management methods and techniques. Students will understand vital
organizational behaviours necessary to grow a venture. They will develop insights into the strategic, human
capital, and financial aspects in a new and ongoing venture, and also acquire skills to motivate different
stakeholders to work together more effectively and efficiently in a rapidly changing business landscape.
Course Assessment
Individual Class Participation
20%
Team-based Case Analysis
20%
Team-based Project
30%
Examination
30%
Total
100%
All information is correct at time of print. Management reserves the rights to make changes according to circumstances.
© Nanyang Technopreneurship Center 2013
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Basic Text
Barringer, B. R. & Ireland R. D. (2010) Entrepreneurship: Successfully Launching New Ventures, 3rd Edition,
New Jersey: Prentice Hall
Supplementary Reference Texts and Journals
1.
Allen K.R. (1998) Growing and Managing an Entrepreneurial Business, Boston: Houghton Mifflin
Company.
2.
Ghemawat, P. (2000) Distance Still Matters: The Hard Reality of Global Expansion, Harvard Business
Review Vol 79, pp137-147.
3.
Hisrich, R. D. & Peters, M. D. (2001) Entrepreneurship, 5th Edition, New York: McGraw-Hill College.
4.
Kuemmerle, W (2005) The Entrepreneur’s Path to Global Expansion, MIT Sloan Management Review Vol
46 (No.2), pp 42-49.
5.
Nicholls-Nixon C. L. (2005) Rapid Growth and High Performance: The Entrepreneur's “impossible
dream?”, Academy of Management Executive Vol 19 (No. 1), pp77-89.
6.
Timmons, J. A. & Spinelli, S. (2003) New Venture Creation – Entrepreneurship for the 21st Century, 6th
Edition, New York: McGraw Hill/ Irwin.
7.
Von Krogh, G. & Cusumano, M. A. (2001) Three strategies for managing fast growth, MIT Sloan
Management Review Vol 42 (No.2), pp 53-61.
All information is correct at time of print. Management reserves the rights to make changes according to circumstances.
© Nanyang Technopreneurship Center 2013
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ET9104 – New Venture Creation & the Business Plan
Course Description
This course exposes students to some of the major business decisions that entrepreneurs face when growing
their ventures. Utilizing an on-line business simulator as a platform, students will be:

Setting up a business

Developing and implementing business strategy & plans

Conducting research and development

Securing investments

Gradually growing the business

Executing typical decisions that new ventures face

Managing team members

Managing oneself

Competing with other student-run companies in a virtual business world
As students work through the organization's life cycle, external forces and managerial dilemmas are added
into the simulation. Students will gain an appreciation of the usefulness of the various tools, case-studies and
theories from previous courses as the new venture expands its operations and subsequently must tackle new
tasks, take on additional responsibilities and make difficult decisions.
Course objectives
This course makes use of on-line simulation for students to experience the different aspect of new venture
creation and make use of what they learn in the previous modules to execute business plans. Through the
simulation in the virtual world, students will experience the entrepreneurship process and develop mindset that
allows them to gain a holistic (horizontal & vertical) view of venture creation.
All information is correct at time of print. Management reserves the rights to make changes according to circumstances.
© Nanyang Technopreneurship Center 2013
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Course Assessment
Quiz (based on the student manual)
10%
Elevator Pitch, Business Plan Presentation & Investor Engagement
20%
Cumulative Balanced Scorecard
30%
Most improvement in Simulation Exercise
10%
Individual Reflection Report
10%
Class Participation
10%
Debrief Presentation
10%
Total
100%
All information is correct at time of print. Management reserves the rights to make changes according to circumstances.
© Nanyang Technopreneurship Center 2013
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