What is an opportunity assessment?

Opportunity Assessment
A. An opportunity assessment plan is NOT a business
plan. Compared to a business plan, it should:
Be shorter
Focus on the opportunity, not the venture
Have no computer-based spreadsheet
Be the basis to make the decision on whether to act on an
opportunity or wait until another, better opportunity comes along
B. It should include:
1. A description of the product or service
a. What is the market need for the product or service?
b. What are the specific aspects of the product or service
(include any copyright, patent or trademark information)?
c. What competitive products are available filling this need?
d. What are the competitive companies in this product market
space? Describe their competitive behavior.
Opportunity Assessment (cont)
What are the strengths and weaknesses of each of your
What are the unique selling propositions of this product or
g. What are the NAIC and SIC codes for this product or service?
h. What is the mission of the new venture?
What development work has been completed to date?
What patents might be available to fulfill this need?
2. An assessment of the opportunity:
a. What market need does it fill?
b. What is the size and past trends of this market?
c. What is the future growth and characteristics of this market?
d. What social condition underlines this market need?
Opportunity Assessment
What market research data can be marshaled to describe this
market need?
What does the international market look like?
g. What does international competition look like?
h. What are total industry sales over the past five years?
What is anticipated growth in this industry?
How many new firms have entered this industry in the past
three years?
k. What new products have been recently introduced in this
What is the profile of your customers?
m. Where is the money to be made in this activity? (The activity
that interests you most may be just off center from where the
money to be made from this opportunity will be located.)
Opportunity Assessment (cont.)
Entrepreneurial self-assessment and the entrepreneurial
a. Why does this opportunity excite you?
b. What are your reasons for going into business?
c. Why will this opportunity sustain you once the initial
excitement subsides?
d. How does it fit into your background and
e. What experience do you have and/or will you need
to successfully implement the business plan?
f. Why will you be successful in this venture?
Opportunity Assessment (cont.)
What needs to be done to translate this opportunity into
a viable venture?
a. Examine each critical step.
b. Then think about the sequence of activity and put
these critical steps into some expected sequential
c. How much time and how much money will each
step require?
d. If you cannot self-finance, where would you get
the needed capital?