Biswanath Roy A-10 /357 Kalyani, P.O Kalyani, Dist Nadia, West Bengal 741235. Tel:91-33-32951897 (Res) HP:+91-9748966178. Email: roybiswan@gmail.com Seeking Senior level assignment in Retail / Sales & Marketing / Business Development / Channel & Distribution Management with a high growth oriented organization. Snapshot Have been in the industry for over 23 years traversing North, East and South India across sales, distribution, and business management and operations domains in Dairy , FMCG, Retail, Food processing & Telecom Industry. (Dairy / FMCG, Food Retailing) Professional Synopsis An out of the Box thinker with a flair for charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms. Proven expertise in monitoring business operations with accountability of Sales targets/ market share targets & identifying new business avenues. Possess excellent communication, negotiation, leadership and relationship management skills with the dexterity in mentoring and managing large teams. Education PG Diploma in Rural Management from Institute of Rural Management, Anand (IRMA) in 1994. Bachelor of Dairy Technology from Bidhan Chandra Krishi Viswavidyalaya, West Bengal in 1986. Key Career Highlights Received Best Kaizen Award in GCMMF Ltd.(Amul) Received the appreciation from the MD of AMUL for Revival of Business in Sikkim. Sales Turnover increased from Rs. 0.2 million to Rs.1.2 million Stabilised Sales & Distribution for Perfetti Vanvelle in North Eastern India. Achieved All India highest sales Turnover growth for continuous 3 years. Aligned Moreish Foods with Strategic Direction in East. Work Experience Sales Consultant: Since Jan-11. Assignment handled: RK Teleservices Pvt Ltd.( Nokia – Handsets) RK Teleservices Pvt Ltd, Kolkata July’10 till date (7 months) Managing the business of RK Teleservices Pvt Ltd, Kolkata a franchisee of Nokia with a turnover of Rs 1000 million. Devising and effective Retail Distribution Strategy for Nokia Range of Handsets in Kolkata. Managing an annual sell through of Rs.1000 million by servicing 250 retail telecom outlets in Kolkata Leading a team of 12 Promoters, 1 Route Trainers and 10 Sales Executives to deliver sales, ensure reach and increase width of distribution Responsible for recruitment, training, development and appraisal of Sales Executives & Team Leaders. Developing business plans to achieve company objectives while ensuring partner profitability. Planning model wise monthly sales & suggesting trade promotions to ensure focus model sales. Execution of new product launches by estimating demand and building trade hype through launches, meets and educating retailers as well as channel partners Achievements: Achieved the Highest width growth Xpress Music Category. Increased the width of Distribution of Touch & Qwerty Handsets by driving all promoter outlets. 100 % promoter outlets selling Touch & Qwerty since July 10. Started monthly SE Training & Evaluation programme with help of Route Trainers leading to better Technical Skill of the Team and much more enhanced team bonding. Moreish Foods Limited, Ranchi / Asansol/ Patna /kolkata Jan’10-Jun’10 (6 months) Regional Sales Manager –East Managing sales & distribution in Bihar, Jharkhand, South Bengal based at Ranchi and a special assignment for launch of Moreish Bread & Bakery Products in Kolkata . Forecast and Improve sales strategies, Market Penetration & to plan and implement sales activities in order to meet company targets, growth and profitability. Plan and manage sales and marketing resources according to agreed budgets Create innovative, analytical and collaborative team player to develop business opportunities through strategic & tactical efforts. Involving team for pursuing specific opportunities including profit potential, strategic advantage, and competitive analysis Recruit, Trained, Retained and nurture the sales team comprising ASM, SOs and monitor their performance against Key Performance Indicators (KPI) Surveyed entire Kolkata and mapped each outlet to make a viable route and area demarcated for Distributors location, ascertained probable volume of Business for each Distributor. Completed Market Research on product line and designed an effective sales strategy on the basis of Research analysis Appointed the Distributor and designed & implemented MIS for the Distributors 3M India Limited, Kolkata Jan’08-Dec’09(2 Years) As Regional Sales Manager -East Report to the Divisional Head and is supported by a team of Area Sales Managers & sales executives Making Annual business plan and implementing strategies for increasing sales in Retail & Key Accounts. Building and leading the sales team, including hiring personnel as per business needs. Overall responsible for the performance of the distribution network of C&FAs and distributors Expand existing market share and develop new markets and bring in better operational efficiency. Imparting customized training and monitoring the Sales Force consisting 4 ASMs, 12 Sales officers and 30 Pilot Sales Man and increased sales turnover from INR 550 million to INR 720 million. Reliance Retail Limited, Ranchi, Jharkhand Jan’07-Dec-07’ (1Year) As Assistant General Manager – Dairy Category Annual Business Plan for sourcing and finalization of assortments for launch of _ Reliance Fresh Stores in Jharkhand (no?) Was played active role in successful launch of 10 first ever Reliance Fresh Stores ( Total 25 No) at Ranchi – Jharkhand. Sourcing, day to day Vendor Management (26 Vendors) to maximize the store fill rate while coordinating on day to day basis with store operation and SCM team Planning and implementing Product Mix consist of subcategories i.e. Frozen, Wet, Fresh Dry products comprising of 256 SKUs Identifying business opportunities, Sales Forecasting of Reliance Fresh Store, considering Seasonality Locality & Festivals Achieved targeted Turnover of Rs.700 million Gross Margin of 14 % which is highest among all the category. Perfetti van Melle India Pvt Ltd. North Eastern India , Kolkata Oct’01 – Dec’06 (6.25 Years) As Area Sales Manager Managing the sales and marketing operations of Kolkata between May’05 – Dec ‘06 Successfully looked after the entire North East Region during Oct’01 - Apr’05. Handling a wide range of functions viz., Sales Planning, Receivable Management, Appointment of Distributors, Capacity Building of Sales Officers and Distributor Sales Man, Sales Budgeting, Territory Development, Channel Management, etc. Instrumental in revamping the distribution set up and turned around sales in north east region by increasing number of Distributors from 52 to 112. Played a major role in achieving highest All India sales growth consecutively for two years by increase in Sales growth more than 50 % Year on Year basis Managing a sales force of 10 Sales Officers , 84 & Yearly turnover is INR 600 million per annum. Gujarat Co-operative Milk Marketing Federation Ltd. (Amul), Kolkata , Bihar ,Sikkim , North Bengal , Bhutan , Nepal Sr. Executive/Assistant Manager Jun’94–Oct’01 (7.5yr) - Joined as Senior Executive and rose to the position of Asst. Manager Managed the sales and marketing operations in the assigned territories of Bihar & Nepal. Took charge of operation in Kolkata in 1998 and looked after branded edible oil “Dhara” and New Product Division while setting up cold chain distribution network for Amul Icecream. Actively involved in Sales & Promotional Planning, Institutional Business, New Product Launches, Territory Development, Competitors Tracking, etc. Played a major role in increasing sales by 50 % from INR 480 million to INR 720 million which was the highest in India. Distinction of launching Amul Ice Cream at Patna. Received Best Kaizen Award at GCMMF Kolkata. Managed a sales team comprising of 12 Sales officers , 80 distributors having a turnover of INR.72 million per annum. Distinction of being sent on a special mission to Sikkim and received MD’s appreciation for stabilising Distribution net work in and increase in Sales from INR 0.2 million to INR 1.2 million. Punjab State Co-operative Milk Producers Federation Ltd. Dec’86 – Jun’92 (5.5yr) As Asst. Manager Responsible for production planning according to the procurement of milk and as per the needs of marketing department on day to day basis. Actively involved in man power scheduling, monitoring and controlling shifts falls under the purview of Assistant Managers. Personal Details Date of Birth : 05th Jan’1964 Languages Known : Bengali, English, Hindi, Punjabi, Assamese