SOURAV MUKHUTI
Current Designation: Asst. Manager, Sales
Employer: Bosch Limited / Kolkata
Email:sourav.mukhuti@gmail.com
Phone : +91 9007565205
PROFESSIONAL SYNOPSIS
 A dynamic professional with around 4 years of rich & indigenous experience in managing Sales & Marketing, Situational
Sales Negotiation, Product Management, Business Development Projects, Revenue Expansion Activities,
planning Business Strategy with key focus on top and bottom line profitability.
 Exposure in managing activities for introduction of new products & services including product type & quality assessment,
pricing strategies, commercial negotiations, trade & consumer promotions.
 Skilled in maintaining excellent relations with dealers/clients and providing them with consulting on different sales schemes
to generate avenues for additional business.
 Adept in driving business growth through identification & penetration of new market segments for attainment of targets with
a view to optimize revenue.
 Skilled at key account management, budgeting and sales forecasting, distributor management & channel
management.
 Adept in planning and strategizing secondary sales, schemes, organizing dealer meets, brandings and promotions and delivering
sales and performance improvement solutions by working in close coordination with the Business Development team
 Innovative and able to work out ways to disseminate sales strategy in a variety of methods by constantly adapting new methods
which helped to grow the dealer network in Berger Paints from a set of 26 to 34 in 2012-13
 Leading the new product training plan and responsible for sales and marketing learning needs of sales associates and providing
consulting by designing and implementing effective training interventions that facilitate the development of sales related
knowledge, skills and capabilities in employees.
 Experience in planning and strategizing secondary sales, schemes, organizing dealer meets, brandings and promotions and
delivering sales and performance improvement solutions by working in close coordination with the Business Development team
 An effective communicator with good presentation, analytical & negotiation skills and proven ability to work co-operatively
with cross-functional teams to successfully drive product promotions & launch initiatives
KEY SKILLS
Strategic Business Planning
Budgeting
Negotiations & Contracts
Vendor Management
Proposals & Presentations
Enterprise Sales
Customer Experience Management
Business Development
Key Account Management
Client Servicing
Increasing Brand Awareness
Market Research
SUMMARY OF WORK EXPERIENCE
Total – 4 years
Designation/ Role
Organization
Period
Year
Asst. Manager, Sales
Bosch Limited
8 Months
Aug’14 – April’ 15
Senior Sales Officer
Berger Paints India Limited
38 Months
May’11 to July’14
Management Internship
IFB Industries Limited
02 Months
April’10 to May’10
Academic Internship
MCAPL(IBM)
02 Months
May’11 to Jun’11
Asst. Manager, Sales (West Bengal)
Aug’14- April’ 15
Key Deliverables
Sales planning and execution

Implementing the sales and marketing strategy in cooperation with the Business Developers and Country
Sales Directors of the Bosch partners

Direct Marketing of Power Tools with Civil Contractors /Promoters

Visiting Industries and Industrial Fabricators for sales of power tools

Appointing dealers and sub-dealers for the product lines
 Responsible for implementing strategic growth initiatives

Creating Quarterly Sales Brief packages to communicate new products and promotions

Distribution of quarterly promotional material to sales force and dealer communication packs to over 100
customers
 Responsible for sales turnover and gross margin for all Power Tools Accessories business under the brands
of Bosch in the West Bengal region
 Identifying market needs regarding product, price and promotions as well as market developments
 Initiating, agreeing and following-up the partners’ marketing plan
 Developing the business in new and low performing locations in the West Bengal region
 Planning special sales presentations to key decision makers within the distributors and end users.
 Maintaining appropriate interaction with sales, technical and other support teams to meet customer needs
Business Development and Promotions
 Maintaining and growing existing customer accounts and key decision makers by relationship building and
advising them on how to best market the products and services
 Developing new business using technical skills
 Acting as a key liaison role between customers, marketing and sales team
 Involvement in business planning and promotional campaign activities like road shows, etc
 Conducting promotional activities for market penetration and raising brand awareness
 Organizing quarterly internal sales events
 Conceptualizing & implementing sales promotional activities as a part of brand building & market
development effort
 Assisting in the organization and execution of conferences, exhibitions and brand events
Budgeting & Reporting Analytics
 Controlling and reporting of sales force budget expenditures via SAP system and accurate spreadsheet
management
 Producing sales reports and assessing market trends through data analysis
 Conducting competitor analysis, product comparisons and price tracking
 Managing monthly and quarterly sales forecast, budgeting, demand and supply planning for the territory
 Monitoring the outstanding accounts receivables of respective customers
 Generating reports to monitor and increase sales turnover
Achievements





Received ‘Certification of Appreciation’ from the Regional Sales Manager for outstanding
performance and delivering results in the assigned territory
Responsible for achieving growth in sales turnover from -1% to 8% in the period Sept 2014-Jan 2015.
Nominated and trained in ‘Bosch Leadership Skills’
Responsible for acquiring a new mega account, CESC Limited by introducing the usage of power tools
from manual
Partnering with BCG India to improve the TAT of client efficiency
Senior Sales Officer (Kolkata & Andamans)
May’11 to July’14
Key Deliverables

Managing & achieving sales volume, value & growth, targets of a single Depot through
a team of frontline Sales Personnel

Driving sales through 45 direct accounts (Key account management- Direct Channel).

Achieving Volume Targets, Value Targets, New Account Acquisition Targets on monthly
and quarterly basis.

Expanding wide retail distribution network within the territory and implement effective
network management schemes.

Tracking competition activities and local market trend.

Driving a team of highly motivated & experienced sales representatives to deliver
targeted top-line growth with a focus on increased bottom-line.

Coordinating with other functions like operations, finance & marketing departments for
delivery of requirements to drive sales.

Preparing offers based on customer RFQs, negotiating and concluding contracts.

Business development through regular visits, presentations to customer, tracking of
projects.

Managing monthly and quarterly sales forecast, budgeting, demand and supply
planning for the territory

Monitoring the outstanding accounts receivables of respective customers

Focusing on Brand penetration and Sales through Brand activations, POS activities and
campaigns
Achievements

Handled one of the highest volume and value turnover territory with a sales turnover of
more than 40cr.

Achieved the territory growth at pace of 7% over budgeted volume set by the
company

Received award for achieving highest Weathercoat Allguard selling in a
region during the period Apr-June 2014.

Awarded with Summer Salesman Bonanza for achieving 17000 lts of interior
emulsion sales.

Achieved CASSO score of 11.35 in Q1 2014.

Responsible for attaining a 20% growth in a region like Andaman Islands.

Awarded “Exterior Shahenshah” for achieving highest overall exterior emulsion sales in
October 2013.
EDUCATIONAL BACKGROUND
YEAR
2011
2009
2004
2002
DEGREE
M.B.A (Mkt.)
B.Tech (IT.)
I.S.C
I.C.S.E
INSTITUTE
Institute of Technology & Management (ITM), Bangalore
Heritage Institute of Technology, Kolkata
M.H. Memorial School, Kolkata
M.H. Memorial School, Kolkata
KEY ACADEMIC PROJECTS
Period: April ’10 – May’10 (2 months)
Organization: IFB Industries Limited, Kolkata /India
Designation: Marketing Intern
Project: Scope of Industrial Machines and Kitchen Appliances in Kolkata
Responsibilities Include:

Understand the as-is situation by finding out the scope of commercial machines and kitchen appliances in
Kolkata

Comparative Analysis of potential clients and target market

Gap Analysis between the different competitive strategies followed by IFB in the past 1 year.

Tapped some of the potential clients using my presentation and negotiation skills.
AWARDS & OTHER ACHIEVEMENTS

Winner in intra collegiate Business Quiz, 2010

Certified in Core Java, Web Component Development under NIIT Technologies

Certified in ORACLE under ORACLE University

Certified in Linux under MCAPL

Played District Level Cricket

Participated in many inter-college fests
PERSONAL DETAILS
Date of Birth
:
24th October 1985
Location
:
Kolkata, West Bengal
I hereby affirm that the information in this document is accurate and true to the best of my knowledge.
Place: Kolkata, India
Date:
Signature