MGMT 331 Final Exam – Spring 2011
Name ________________________________________
Each Question is worth 3 points, except #33 which is worth 4.
MULTIPLE CHOICE: Circle the letter on answer sheet for best choice to complete the statement or answer the question.
1) The fact that online advertising revenues are growing at 25 percent a year, while offline traditional advertising revenues
are growing at about 5 percent a year, suggests that
a. the Internet is transforming the traditional advertising business model.
b. new technologies are more efficient at selling to customers.
c. offline traditional advertising is not very effective.
d. Internet advertising is very inexpensive.
2) The introduction of new information technology has a
a. Ripple effect raising new ethical, social, and political issues.
b. Beneficial effect for society as a whole, while raising dilemmas for consumers.
c. Dampening effect on the discourse of business ethics
d. Waterfall effect in raising ever more complex ethical issues.
3) Place the following eras of IT infrastructure evolution in order, from earliest to most recent: (1) Cloud Computing Era,
(2) Client/Server, (3) Enterprise Era, (4) Personal Computer, and (5) Mainframe and Minicomputer.
a. 4, 5, 2, 3, 1
b. 4, 5, 3, 2, 1
c. 5, 4, 2, 1, 3
d. 5, 4, 2, 3, 1
4) A characteristic or quality describing an entity is called a(n)
a. tuple.
b. attribute.
c. key field.
d. field.
5) Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred
in acquiring and servicing that customer, and the expected life of the relationship between the customer and the
company?
a. CLTV
b. cost per lead
c. churn rate
d. cost per sale
6) The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which
dimension of e-commerce technology?
a. Interactivity
b. Ubiquity
c. personalization/customization
d. richness
7) Which of the following statements best describes the business value of improved decision making?
a. Improved decision making enables senior executives to more accurately foresee future financial trends.
b. Improved decision making strengthens customer and supplier intimacy, which reduces costs.
c. Improved decision making results in a large monetary value for the firm as numerous small daily decisions
affecting efficiency, production, costs, and more add up to large annual values.
d. Improved decision making creates better products.
8) Which of the following is NOT an organizational factor in systems planning and implementation?
a. user interface
b. government regulatory compliance
c. health and safety
d. standards and performance monitoring
TRUE/FALSE. Circle T or F on the answer sheet to indicate if each statement is either true or false.
9) Operational management is responsible for directing the day-to-day operations of the business and therefore needs
transaction-level information.
10) Transaction processing systems are most commonly used by the senior management level of an organization.
11) A hotel reservation system is a typical example of a management information system.
12) Management information systems typically support nonroutine decision making.
13) Functional systems that support business processes within a single functional group, such as human resources, are being
phased out in favor of cross-functional systems.
14) Most MISs use sophisticated mathematical models or statistical techniques.
15) Decision-support systems help managers make decisions that are unique, rapidly changing, and not easily specified in
advance.
16) Decision-support systems use internal information as well as information from external sources.
17) ESSs are designed to incorporate data about external events, but they also draw summarized information from internal
MIS and DSS.
18) An adhocracy is a knowledge-based organization where goods and services depend on the expertise and knowledge of
professionals.
19) Customers are one of the competitive forces that affect an organization's ability to compete.
20) Strong linkages to customers and suppliers decrease switching costs.
21) Client/server computing is a widely used form of centralized processing.
22) Data cleansing is the same process as data scrubbing.
23) In a client/server network, a network server provides every connected client with an address so it can be found by others
on the network.
24) One form of spoofing involves forging the return address on an e-mail so that the e-mail message appears to come from
someone other than the sender.
25) DoS attacks are used to destroy information and access restricted areas of a company's information system.
26) Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer
touch points and from other sources.
27) Knowledge residing in the minds of employees that has not been documented is called explicit knowledge.
28) Knowledge is universally applicable and easily moved.
29) Unstructured decisions are novel and nonroutine, and there is no well-understood or agreed-on procedure for making
them.
30) Failure to address properly the organizational changes surrounding the introduction of a new system can cause the
demise of an otherwise good system.
31) The system is not in production until conversion is complete.
32) Particularism is a concept based on accepting a shared global culture and the penetration of domestic markets by foreign
goods and services.
ESSAY. Write your answer in the space provided on the answer sheet.
33) What is the difference between information technology and information systems? Describe some of the functions of
information systems.
34) BONUS: What one thing would you do to make this course more valuable to the student?
ANSWER SHEET MGMT 331 (3 points each & 4 points #33)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
A
A
A
A
A
A
A
A
T
T
T
B
B
B
B
B
B
B
B
F
F
F
C
C
C
C
C
C
C
C
D
D
D
D
D
D
D
D
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
T
T
T
T
T
T
T
T
T
T
T
F
F
F
F
F
F
F
F
F
F
F
NAME ___________________________________
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
T
T
T
T
T
T
T
T
T
T
F
F
F
F
F
F
F
F
F
F
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