GREEK MYTHOLOGY in ADVERTISING Click on the link on the Social Studies website to view the ads for the companies listed in the chart. What is the company’s connection to Greek mythology? What are you supposed to believe about the product because of its connection to Greek mythology? PRODUCT CONNECTION to GREEK MYTHOLOGY WHAT DOES IT MEAN? Nike Nike is the Greek goddess of Victory If you wear Nike clothing, you will win. Midas Auto Service Venus Razor (Venus is Roman name of Greek goddess Aphrodite) FTD Florist Honda Odyssey Atlas Van Lines Ajax Cleanser Pandora Music Gatorade (logo) PRODUCT CONNECTION to GREEK MYTHOLOGY WHAT DOES IT MEAN? Trident Pool & Spa Services Argus Security Medusa Cement CREATING AN ADVERTISEMENT 1. Design an advertisement for a make-believe product based on a Greek mythological figure. Your product must have some reference or association to the mythological figure you chose. (See example below). 2. Your advertisement should contain the following: Product name, visual image, and slogan. Additional creative content is encouraged. 3. Write a paragraph explaining the background of your mythological figure and your product’s connection to the figure. How do your image and slogan relate to it? You should also explain what people should think when they see your product - why should they buy it? 4. Your ad can be computer-made or hand-drawn but your paragraph must be typed. DEMETER is the goddess of grains, crops and agriculture. Without her aid, farmers believed they could not grow healthy crops. We have chosen Demeter’s symbol, the sheaf of wheat, to promote an organic food company. We are using Demeter's association with crops and the earth to advertise the natural goodness of the foods our company sells.