GREEK MYTHOLOGY in ADVERTISING
Click on the link on the Social Studies website to view the ads for the companies listed in the chart.
What is the company’s connection to Greek mythology? What are you supposed to believe about the
product because of its connection to Greek mythology?
PRODUCT
CONNECTION to GREEK
MYTHOLOGY
WHAT DOES IT MEAN?
Nike
Nike is the Greek goddess
of Victory
If you wear Nike clothing, you will win.
Midas Auto Service
Venus Razor
(Venus is Roman name of
Greek goddess Aphrodite)
FTD Florist
Honda Odyssey
Atlas Van Lines
Ajax Cleanser
Pandora Music
Gatorade (logo)
PRODUCT
CONNECTION to GREEK
MYTHOLOGY
WHAT DOES IT MEAN?
Trident Pool & Spa
Services
Argus Security
Medusa Cement
CREATING AN ADVERTISEMENT
1. Design an advertisement for a make-believe product based on a Greek mythological
figure. Your product must have some reference or association to the mythological figure
you chose. (See example below).
2. Your advertisement should contain the following: Product name, visual image, and
slogan. Additional creative content is encouraged.
3. Write a paragraph explaining the background of your mythological figure and your
product’s connection to the figure. How do your image and slogan relate to it? You should
also explain what people should think when they see your product - why should they buy
it?
4. Your ad can be computer-made or hand-drawn but your paragraph must be typed.
DEMETER is the goddess of grains, crops and
agriculture. Without her aid, farmers believed they could
not grow healthy crops.
We have chosen Demeter’s symbol, the sheaf of wheat,
to promote an organic food company.
We are using Demeter's association with crops and the
earth to advertise the natural goodness of the foods our
company sells.