1. TABLE OF CONTENT
Please note that sub-sections are subject to change depending on the nature of the business.
2.
EXECUTIVE SUMMARY
3.
THE INDUSTRY AND THE COMPANY OVERVIEW
3.1
3.2
3.3
3.4
3.5
3.6
4.
4.1
4.2
4.3
4.4
4.5
5.
5.1
5.2
5.3
5.4
5.5
5.6
5.7
5.8
6.
6.1
6.2
6.3
7.
7.1
7.2
7.3
7.4
7.5
8.
8.1
8.2
8.3
9.
THE INDUSTRY
THE COMPANY AND THE CONCEPT
MISSION STATEMENT
HISTORY AND CURRENT STATUS
VISION
OBJECTIVES
PRODUCTS AND SERVICES
FEATURES
BENEFITS
PROPRIETARY RIGHTS
THE ENTRY AND THE GROWTH STRATEGY
STAGES OF DEVELOPMENT
MARKET AND INDUSTRY ANALYSIS
MARKET SIZE AND GROWTH
MARKET NEEDS / SOLUTIONS
TRENDS
SEGMENTATION
INDUSTRY STRUCTURE
COMPETITION
COMPETITIVE ENVIRONMENT
COMPETITIVE ADVANTAGE
MARKETING STRATEGY
TARGETING / TARGET MARKET
POSITIONING
MARKETING MIX
THE ECONOMICS OF THE BUSINESS
GROSS AND OPERATING MARGINS
PROFIT POTENTIAL AND DURABILITY
FIXED, VARIABLE AND SEMIVARIABLE COSTS
BREAK-EVEN PERIOD
ESTIMATED MARKET SHARE AND SALES
OPERATIONS PLAN
OPERATIONS STRATEGY
SCOPE OF OPERATIONS
ONGOING OPERATIONS
DEVELOPMENT STRATEGY
9.1
9.2
9.3
9.4
DEVELOPMENT STATUS AND TASKS
MILESTONES
RISKS AND MITIGATION
PRODUCT IMPROVEMENT AND NEW PRODUCTS
10.
MANAGEMENT
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10.1
10.2
10.3
10.4
11.
11.1
11.2
11.3
12.
12.1
12.2
12.3
12.4
12.5
13.
13.1
13.2
13.3
13.4
13.5
13.6
14.
14.1
14.2
COMPANY ORGANIZATION
MANAGEMENT TEAM
MANAGEMENT COMPENSATION AND OWNERSHIP
OTHER INVESTORS
SUSTAINABILITY AND IMPACT
SUSTAINABILITY OF THE VENTURE/PROJECT
IMPACT OF THE ENVIRONMENT
IMPACT ON THE COMMUNITY AND NATION
FINANCIAL PLAN
FIVE YEAR FINANCIAL PROJECTIONS
KEY ASSUMPTIONS
SOURCES AND USES OF FUNDS
BUSINESS RISKS
FINANCIAL SUMMARY
FUNDING
FUNDING REQUIREMENTS
FUNDING STRATEGY
OFFERING
SOURCES AND USES OF FUNDS
INVESTOR’S RETURN
EXIT STRATEGY
APPENDICES
FIVE YEAR COMPREHENSIVE FINANCIAL PROJECTIONS
The first year is broken down into 12 months.
• Investor’s Return
o Investments into the company
o Investment value after five years
o Share of the company for the investor
o Company’s value after five years
o Company’s Internal Rate of Return
o ROI, ROE and ROA
o IRR
• Gross Margin Graphs
• Quarterly Cash Flow Graph
• Payback Period
• Ratio Analysis:
o Interest Coverage Ratio & Debt Ratio
o Break-Even Analysis
o Current and Quick Ratio
o Working Capital and Operating Cycle
o Growth Rate
o Gross and Profit Margin
o ROCE
RESUMES OF FOUNDERS AND PRINCIPALS
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