General Business
Chapter 6
Study Guide
1. What are the components of the distribution phase?
2. What is meant by saying the manufacturer to consumer distribution option?
3. What are the different channels of distribution for retail businesses, service businesses,
and manufacturing businesses?
4. Do small companies generally use advertising agencies?
5. What is the Cost per Mil method of online advertising?
6. What is a major negative about television ads that make them ineffective for most
businesses?
7. What is wrong with advertising in national magazines for most businesses?
8. What are the differences between advertising and publicity?
9. Why is it important for salespeople to create a positive image for their company?
10. What are lower-level needs and how are they usually met?
11. What are emotional buying decisions?
12. What is the marketing mix?
13. What is the component of the marketing mix that involves the locations and methods
used to make products available to customers?
14. What is the significance of being able to store merchandise in a warehouse during
different stages of the distribution component?
15. What is the best advertising method to reach a lot of people quickly?
16. What is public relations?
17. Explain the difference between a direct and an indirect distribution channel.
18. What is physical distribution?
19. What is a promotional mix?
20. Give two reasons why radio advertising can be more effective than television advertising
for small businesses.
21. How can companies use blogging to promote their products?
22. What is personal selling?
23. Matching:
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
Rebate
Features
Rational
Press
Infomercial
Direct-mail
Advertising
Manufacturer
Channels
Intermediaries