Marketing Mix Project
Name(s)
Directions: A large corporation would like help in generating new product ideas. Select one of
the following product categories: school or office supplies, personal care product, or snack
food. Use the questions that follow to help you develop ideas for your suggested target market and then
you new product’s marketing mix.
Target market
DESCRIBE THE TYPICAL CUSTOMER WHO WOULD BUY THE PRODUCT YOU CREATED—
1. Who do you want to buy your product? Be very specific! (Age, gender, hobbies/interests, career,
family, income level, religion, location, etc)
Product Decisions
2. What is the Product that you are going to pitch to the company?
3. What special ingredients or capabilities should the product possess and why? In other words, how is
your product different than every other product on the market?
4. What design features should the product’s container have? Think lids/caps, pouring devices,
individual packaging, etc.
5. What would you name the product?
Place Decisions
6. Where do your potential customers presently buy a product of the nature? (So where are your
competitors selling their products?)
7. Where (type of retail store, Internet, catalog, etc.) should the new product be sold and why?
Price Decisions
8. Suggest a retail price (and size) for the new product.
7. Explain why you selected this price. How does it compare to the competition? (have a few examples of
competitors prices)
Promotion Decisions
8. In what media (TV, newspaper, etc.) should your firm advertise the product and why?
9. What should be the main theme, or slogan, of such advertising?
10. Create several promotional statements that a salesperson could use to help in selling this product. In
other words, answers to questions like - why should I buy it? What is the benefit to me?
Create a Powerpoint Presentation
You need to create a powerpoint that covers all the information above. I suggest google docs, but you can also
use Microsoft Powerpoint. Below is the rubric I will be using to grade your presentation. If you are working
with a partner you will also be grading you partner.
(Final) Marketing Mix Project Rubric
Names:
Product:
Category
Product (25)
Name
Details
Container details
Features
Points
Comments
/5
/10
/5
/5
Place (10)
Currently sold?
Where will you sell?
Why?
/5
Price (15)
Suggested Retail Price
/5
Why?
Compare to
competition?
Promotion (20)
How will you
Advertise? Example
Slogan
Why should we buy it?
/5
/5
/5
/10
/5
/5
Target market (10)
Very Specific
/10
Visual Aid (20)
PowerPoint
Readable/Neat
Pictures
/10
/5
/5
Total
/100