Herman Bernard D’ Souza
Mobile : 0097150 8694241
E-Mail herman_dsouza2000@hotmail.com
Synopsis
Seeking a challenging position that offers opportunity to utilize my skills & experience to assist
an organization in meeting its goals & objectives and contribute to an aggressive business plan,
through creatively exceeding sales objectives.
Work Career – A Snapshot
 Associate Vice President – Content Acquistion and Syndication with Mediastream , Rak
Mediacity - UAE
 Sr Manager – Distribution and Content Syndiaction with City 7 TV , Dubai , UAE
 Sr. Manager – Content and Distribution with M/s Locatel FZE LLC , Dubai, UAE
 Manager - Affiliate Sales with M/s Zee Telefilms International LTD , Dubai, UAE
 Area Sales Manager with M/s Modi Entertainment LTD , Mumbai , India
 Sales Executive – ESPN Software Pvt Ltd, Mumbai, India
Professional Qualifications
 Bachelor in Business Management (BBM) from Mangalore University
 Pre-University College (PUC) from Mangalore University.
Work Experience
1) Period
Firm/Company
: From Feb 2009 till date
: Mediastream
Rak Media City, Ras Al Khaima, UAE.
Mediastream is the leading international Content Clearing House for digital media
license rights of regional and international TV, film, radio and games content based
out of Dubai. At the same time, Mediastream ensures these rights are fully
exploited by securing alternative modes of distribution, focusing on live signal
streaming or server-based play-out to the following platforms worldwide. – IPTV ,
Cable , Sattelite , Mobile , Airlines and web
Designation
: AVP – Distribution and Content Syndiaction
Department
: Distribution
Responsibilities
:
 Responsible for over all revenue generation via the distribution patforms for
Mediastream content
 Responsible for the over all distribution and conent syndiaction of the content
worldwide.
 Responsible for establishing business with leading Bollywood Studios like Yash
Raj Films, Adabs , UTV , Venus records ect which include aquiring rights for
movies to be redistibuted .
 Responsible for identifing all New Media business including mobile tv , IPTV,
online , Vod ect
 Responsible for selling niech channel to DTH, IPTV, Mobile TV, Cable Networks
in MENA region
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2) Period
Firm/Company
: From July 2007 till Feb 2009
: City 7 TV
Dubai Media City, Dubai, UAE.
City 7 is the UAE’s first locally produced, English language TV station focusing on
local news, business, events and lifestyle. Our channel is currently available on the
E-vision platforms across UAE which caters to 500,000 subscribers. The channels
is currently available on channel number 140, we would be moving the channel
between the channel no. 40 to 50 (currently under discussion with E-vision). We
are available on the Show Time package which has a combined subscriber of
450,000 across MENA. We are also available FTA on Nilesat which covers a total
population of around 90 Million viewers across the region
Designation
Department
: Sr. Manager –Distribution and Content Syndiaction
: Distribution
Responsibilities
:
 Responsible for the over all distribution and conent syndiaction of the channel
worldwide.
 Responsible for selling the channel to the Hotels acrosss MENA.
 Responsible for selling the channel to DTH, IPTV, Mobile TV, Cable Networks in
MENA region
 Responsible for over all revenue generation via the distribution patforms
3) Period
Firm/Company
: From November 2006 to July 2007
: Locatel MEP-AP FZE LLC
DAFZA , Dubai, UAE.
Locatel is a leader in the integration of interactive multimedia solutions and its
mission is to communicate, train, inform, and entertain in the hospitality and
healthcare sectors. Locatel’s core business is the development and supply of
interactive and audio-visual systems. The company operates through twelve
agencies in France, one subsidiary each in Italy and Dubai and also boasts a
network of agencies and distributors in 21 countries through EMEA. Locatel is now
positioned as a market leader in Europe with a total of 640,000 hotel bedrooms
installed in over 2500 hotels world wide with our systems.
Designation
Department
: Sr. Manager – Content and Distribution
: Sales
Responsibilities
:
 Responsible for the over all Content acqasition for the Locatel Inhouse Movie and
Music channel.
 Responsible for selling the laptop concept to the Hotels acrosss MENA.
 Liaise with the MD and Directors for new business for Intreactive soultions
 Liaise with broadcasters and channel provides for content / channel to be a part
of the Loctael basic channel package for the hotels
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 Liaise with the project team and the client to determin final channel line up and
the pricing for the channels
 Liaise with the techical teams of Locatel and the hotel in case of techical
compications
4) Period
: From November 2002 to November 2006
Firm/Company
: Zee Telefilms International Pvt Ltd ,
Dubai, UAE
Working for Zee Telefilms, a leading satellite television channel as a Manager –
Affiliates sales, handling Cable ,Hotel sales, IPTV, MMDS, DTH and other modes of
distribution for Middle East and Pakistan since 4 years
Designation
: Manager – Affiliate Sales
Responsibilities
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Handling distribution in the Middle East for all the Zee Network Channels
Handling the distributor network in the markets
Coordinating with third party channels across India and Pakistan for distribution rights in ME
Extensive Hotel And Muds sales in the region
Development of new market locally and overseas
Brand management
Formulation of marketing strategies
Implementation and analysis of marketing plan for the local market
Participation in strategic plans for overseas market
Achievements :
 Third Party Channels
Finalized the third party channels from across India and Pakistan to build a strong bouquet
for this region
 E-Vision
Changed the entire Al-A-Catre channel lineup and launched Zoom TV and Zee Business on
E-vision Al-A-Carte package
 IPTV
(UAE, Kuwait, Q-tel )
Handled the IPTV project in the above regions and promote the Zee Network Channels
successfully.
 Q-tel MMDS
Launched the Zee network channels on Q-tel
 Tecom:
Launched a Zee Network channel Bouquet on Tecom
 United Cable Network – Kuwait
Launched the Zee Network channel in Kuwait IPTV project
5) Period
Firm/Company
: Feb 2002 – Sept 2002
: M/s. Modi Entertainment Ltd ,
Mumbai , India
Distribution of Channels (DD Sports, Ten sports, Hallmark, FTV.)
Was in charge of Goa and Maharastra market and successfully launched
Sports as pay channel in South India.
Designation
Ten
: Area Sales Manager
3
6) Period
Firm/Company
: July 1996 to Jan 2002
: ESPN Software Pvt Ltd
Mumbai , India
Handled the distribution of ESPN and Start Sports in Mumbai
Designation
: Area Sales Manager
Technical Skills
 Operating Systems
 Applications
: Windows
: MS Office
Diploma in Software Application
(Windows, MS-Office—Word, Excel, Power Point)
Strength
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Dedication and Creativity
Friendly & Enthusiastic
Good Communication Skill
Computer Proficient
Personal information
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Age
Date of Birth
Marital Status
Present Adress
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Passport Number
Nationality
Driving Licence
Visa Status
Languages
Reference
: 32
: March 30th 1976
: Married
: 301 – SBS Bldg
Abu Shagara – Sharjah , UAE
: A1678070
: Indian
: Holding Valid Driving Licence
: Employment – Dubai Media City – Free Zone Visa
: English , Hindi , Kannada , Tulu
: Available if desired.
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