MOHAMED ZUBAIR – Sr

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MOHAMED ZUBAIR – Sr. Executive - Planning
| IMAGINATIVE | INSPIRED | INTUITIVE | INNOVATIVE | INSTINCTIVE |
IDEATOR
With the combination of a numerical bent of mind (acquired during
B.Com) and a comprehensive set of creativity and soft skills
(acquired through MBA), both honed during professional life, I strive
to ideate, making best possible use of both these faculties in the
field of Marketing Communications.
WORK EXPERIENCE (5 YEARS PLUS)
PHD, DUBAI, UAE
SENIOR EXECUTIVE - PLANNING
Omnicom Media Group’s Media Planning Agency
July 2007 till date
Basic Focus: Implementing, maintaining & performing
optimization efforts for media campaigns, presenting
proposals, with media & strategic plans to clients
Clients:
• EA GAMES • CANON • HARRODS • DELL • NOKIA SIEMENS NETWORKS
• SHANGRI-LA • CLOROX • SAMSONITE • MARICO • AL GHANDHI
• INCREDIBLE INDIA
Planning-related Responsibilities:
• Making decisions on the best form of media for specific
clients and campaigns
• Thinking creatively about ways to represent particular
clients
• Undertaking research using specialist industry resources
• Researching and analysing data to translate ideas into a
quantifiable task
• Identifying target audiences and analysing their
characteristics, behaviour and media habits
• Assisting in pitches and annual presentations with
category/brand specific insights
Client Servicing-related Responsibilities:
• Understanding and actively seeking media solutions to assist
clients in achieving specific objectives
• Managing the scheduling, posting, tracking advertising and
compiling weekly performance reports
• Working with the client and the account team to understand a
client's business objectives and advertising strategy
• Liaising with the creative agency team, clients, consumers
to develop media strategies/campaigns
• Managing client relationships to ensure respect and trust in
your judgment
• Proofreading advert text and content prior to release;
• Maintaining detailed records on day to day media releases.
• Developing evaluation techniques for your campaigns
Achievements:
• Part of OMD’s Masterclass - seminars on M3 (movies, music,
mobile)
• Part of OMG’s Media Innovation Forum - seminar on Media
Innovation in Today’s World
• Part of ETNA Training - PHD International’s Neuroplanning
Process
• Part of TGI Training - Target Group Indexing – Key research
tool used in media planning.
• Created newer and quicker means of monthly reporting
• Acquiring new clients for various initiatives
• Significant contribution in various successful regional and
international pitches
GMASCO, DUBAI, UAE
MEDIA ASSISTANT
360 Degrees Advertising Agency - part of the Al-Futtaim Group
May 2006 till June 2007
Basic Focus: Co-ordinating media plans, media booking orders
and billings, in order to streamline the entire media mix of a
large group
Clients:
• TOYOTA • LEXUS • TOSHIBA • PLUG-INS • HONDA • VOLVO • IKEA
• PANSONIC • SEIKO • RAYMOND WEIL • AUTOMALL • DUBAI FESTIVAL
CITY
Responsibilities:
• Preparing of Media Plans for different clients
• Processing of Media Booking Orders as per Media Schedules
• Scheduling of insertions in local dailies as per client
requirements
• Co-ordinating materials and repeat instructions for all
clients in respective dailies as per media diary
• Preparation of monthly brand spends reports for all brands
and clients
• Preparing LPOs using SAP system
• Processing documents with regard to payment and billing
Achievements:
• Handled media operations approx. AED 150 Million for the AlFuttaim Group
SPEAR ADVERTISING, DUBAI, UAE
MEDIA BUYER
Full-fledged Advertising Agency
May 2005 till January 2006
Clients:
• BIN HENDI GROUP • DUBAI MUNICIPALITY • EPSON
• SHARJAH AMERICAN INTERNATIONAL SCHOOL
Responsibilities:
• Processing of Media Booking Orders as per Media Schedules
• Scheduling of insertions in local dailies as per client
requirements
• Coordinating materials and repeat instructions for all
clients in respective dailies as per media diary
• Preparation of monthly brand spends reports for all brands
and clients
NIYATI, CHENNAI, INDIA
PROMOTION SUPERVISOR
February 2005 till September 2004
Clients:
• UB • RPG • TATA OPEN • CLUB MAHINDRA
• GLAXO SMITHKLINE • ASPIRE LEARNING CENTER
Responsibilities:
• Supervising promotional events
• Organizing all marketing-led events
EDUCATIONAL QUALIFICATIONS
• MASTERS IN BUSINESS ADMINISTRATION (MBA) - MARKETING
MANIPAL ACADEMY FOR HIGHER EDUCATION (MAHE)
DUBAI CAMPUS (KNOWLEDGE VILLAGE), UAE
• BACHELOR OF COMMERCE (B.COM.)
THE NEW COLLEGE, MADRAS UNIVERSITY, INDIA
• PRE-DEGREE EXAMINATION (COMMERCE)
AMM MATRICULATION, HIGHER SECONDARY SCHOOL, CHENNAI
DEGREE AWARDED BY TAMIL NADU STATE BOARD, INDIA
PROJECTS ATTENDED/EXECUTED
• BRAND BUILDING THROUGH ADVERTISING & MANAGING A BRAND
SPEAR ADVERTISING
• UAE BUSINESS PLAN REPORT
PREPARED AS PART OF A COLLEGE ASSIGNMENT
• BRAND ASSESSMENT REPORT OF ETIHAD AIRWAYS
PREPARED AS PART OF A COLLEGE ASSIGNMENT
OTHER QUALIFICATIONS
• DIPLOMA IN INTERNET APPLICATIONS (IMPACT)
• HAVE A VALID UAE DRIVING LICENSE
PERSONAL PARTICULARS
DATE OF BIRTH
PLACE OF BIRTH
NATIONALITY
MARITAL STATUS
VISA
LANGUAGES KNOWN
GSM
E-MAIL
APRIL 5, 1982
ABU DHABI, UAE
INDIAN
SINGLE
EMPLOYMENT VISA
ENGLISH, HINDI, TAMIL & BASIC FRENCH
+971 50 313 6099
[email protected]
(REFERENCES & TESTIMONIALS WILL BE PRESENTED UPON REQUEST.)
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