Advertising Project – Retail Marketing

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Promotion Plan Project – Total ID System
Assignment: Your team is to develop a promotional plan for the Total ID machine. You will create a Power
Point with this information on each slide. You will present the Power Point to the buyers in the company. To
follow is a list of what you will be evaluated on for your assignment.
Your Target Market: _________________________________________________
PART 1: PROMOTIONAL PLAN
I. BACKGROUND INFORMATION (turn in on Wednesday, 3/20 to Mrs. Harris - handwritten)
A. Give information about your target market. What would be the demographics
psychographics and geographics of your market?
_________10 points
B.. List all of the services and products that they offer that could be marketed.
_________10 points
_________10 points
II. DETAILS ABOUT PROMOTION PLAN (include pictures )
A. One slide about our business – include name, mission statement, etc.
B. One slide about the company and equipment.
C. One slide that explains the products and/or services benefits that appeal
to the target market.
D. One slide that shows the pricing information for the products/services
________20 points
________20 points
________20 points
________20 points
________20 points
PART 2: PRESENTATION OF PROMOTIONAL PLAN – POWER POINT – to appropriate
person/company.
I.
II.
Proper grammar, creativity, overall design/look of Power Point
Presentation skills (all partners participate)
Total points for presentation:
_________30 points
_________70 points
_________100 points
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