COOPERATIVE MARKETING
SEMESTER EXAM REVIEW
I.) INTRODUCTION
- Be able to identify the goal of the Marketing Education
II.) INTRODUCTION TO ECONOMIC AND MARKETING CONCEPTS
- Define Marketing
- Identify the “Four P’s of Marketing”
- If you are given a computer to sell, your first step may be to identify its utility (added value).
We can add value to a product five ways: Form, Place, Time, Information, and Possession.
Describe how you would add value to the computer that you must sell using each of the forms
of utility:
- Describe how marketing segmentation and demographics helps people who work in marketing
be more successful.
- Define:
Retail Price
Cost
Markup
- Complete sentences regarding the laws of supply and demand with the words “up” or “down”:
Describe both aspects of the “Marketing Concept.”
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III.) EMPLOYMENT AND ADVANCEMENT
- Be able to answer 4 short answer questions regarding the Employment and Advancement unit.
The questions include:
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If you make a mistake, there are at least three things you should try to do every time.
What are three sources of information regarding a company’s rules and regulations
Getting along with your boss is essential as a new employee. Describe at least seven
strategies for having a successful relationship w/ your boss.
Describe at least three of the four personal goals someone could have for a job besides
money and benefits.
- Be able to identify or describe five of the traits used on the Marketing Education Progress
Report
IV.) PROMOTION
- Define Promotion
- Be able to match the Promotion activities discussed in class w/ their definitions. The
promotional activities include:
Advertising
Sales Promotion
Public Relations
Visual Merchandising
Publicity
Personal Selling
- Given the 12 techniques used by advertisers to encourage consumers to buy a product or
service, be able to match an example of how that techniques might be used.
INVOLVEMENT
APPEAL TO FEAR
ASSOCIATION
TIMING
REPETITION
SALIENCY(Sudden Change)
APPEAL TO EMOTIONAL NEEDS
USE OF BUZZ WORDS
MARKET SEGMENTATION
VOLUME
POWER OF BRAND NAMES
CINDERELLA SYNDROME
- Be able to answer a series of true/false questions regarding market segmentation, demographics,
and buying motives
- Be able to define the following terms:
Theme
Slogan
Trademark
- Describe the problem/solution approach to promotional planning
- Given a situation that requires promotional campaign, explain how you would plan out your
campaign (the six questions used to plan for a promotional campaign) and provide an example
of an activity for each promotional tool
- Using the AIDA Theory, explain how promotional materials that must get the consumers
attention, develop interest, create desire, and cause an action, can do that in a headline,
subhead, illustration, and in the copy.
- Be able to match the following terms with their definitions:
Rhythm
Proportion
Order
Unity
Balance
Lines
Harmony
Texture
Informal Balance
Emphasis