Module 7
MARKETING MICE
Objective:
1. To define marketing;
2. To explain the marketing concepts that are applicable to MICE;
3. To describe the meaning and aim of promotion and its different aspects.
Discussion:
Please refer to the PDF file for this module.
Activity:
BTS will be having the biggest concert at the Philippine Arena on June 13, 2022.
Your company was the one who were tasked to market and promote the event to the
target fans.
1. Create a marketing promotional plan for the said event. You can
include posters, logos, mascots, ads, or any other promotional
materials or activities that you can think of to promote the event.
2. Creativity is highly encouraged. Submit your activity in a pdf file
format.