EXERCISE 1
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from http://www.chapmanrg.com/ME/F_SLOGAN.HTM
Product or Brand
Read each slogan on the left and try to determine the product or brand that it refers to. When you click on
each slogan the answer will appear on the right side.
SLOGANS
ANSWERS
Fly the Friendly Skies
(1) Wheaties
Just Do It
(2) American Express
Enjoy the Ride
(3) Nissan
Breakfast of Champions
(4) United Airlines
Generation Next
(5) Pepsi
Good to the Last Drop
(6) Maxwell House
I Love What You Do For Me
(7)Toyota
It's Everywhere You Want To Be
(8) Visa
Don't Leave Home Without It
(9)Nike
The Ultimate Driving Machine
(10) Sprite
Reach Out and Touch Someone
(11) AT&T
Where's the Beef?
(12) Almond Joy
Obey Your Thirst
(13) BMW Automobiles
We Bring Good Things to Life
(14) General Electric
Sometimes You Feel Like a Nut
(15) Wendy's Restaurants
EXERCISE 2 - from http://www.buildingbrands.com/interactive/index.html
The 'Brand World' Quiz
10 questions that will test your knowledge, help you understand brands better, and show you
the principles in practice. It's mind-expanding, and fun too!
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EXERCISE 3 - from http://www.nonstopenglish.com/exercise.asp?exid=735
Replace the wrong words to build compound nouns related to marketing and merchandising
(look at the words to use below)
1. Window shopping is the skill of decorating shop windows and arranging goods in them.
correct  Window dressing is the skill of decorating shop windows and arranging goods in them.
2. The shelf living of a product is the length of time it can be kept in a shop before it becomes
too old to be sold.
3. The marketing fix is the combination of selling factors that a company can influence such
as price and place.
4. The selling price is the price of a product that most companies charge in a free market.
5. If someone uses weak sell, they try to sell something by being gently persuasive.
6. If a market is buyer-sensitive, buyers look for the best deal they can get, comparing prices.
7. Confusion selling is selling in a way that makes it very difficult to decide which products are
cheapest.
8. Carriage paid means that the person receiving them will pay for the cost of sending them.
9. Brand awareness is the tendency to buy the same named product.
10. A white elephant is a person or organisation that saves a company by putting money into
it or by buying it.
11. A unique buyer's point is a feature of a product which will persuade people to buy it.
12. A buyer's market is a market where there are more buyers than suppliers.
13. A pawn store is where you get some money for a possession which you get back if you ret
urn the money.
14. A nice market is a small area of trade within the economy involving specialised products.
15. A market winner is a company that sells more of a particular product than others.
16. A market guru is someone who has specialist knowledge of a specific market.
17. A loss winner is an article that is sold cheaply in order to attract the public and make them
buy other things.
18. A up payment is an amount of money which is only part of the total cost.
19. A long store is one of a group of shops which belong to a single company and sells similar
goods.
20. A cash box is a machine in a shop or other business that records sales and into which
money is put.
Words to use:
selling - mix – price – register - market - life – knight - leader - soft – marketing – forward –
loyalty - analyst - leader - seller's – shop – down - niche – chain Glossary
Shelf
Charge
Best deal
Carriage
Supplier
Awareness
Niche
Scaffale
Fare pagare (un prezzo)
Migliore affare
Trasporto
Fornitore
Consapevolezza
Nicchia
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EXERCISE 4 - from http://www.nonstopenglish.com/exercise.asp?exid=733
Put in the words to build compound nouns related to marketing and merchandising.
best before date
black market
cash-and-carry
happy hour
cost price
hard sell
sales assistant
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
brand name
cut-price
market research
shopping centre
buyer's market
department store
market share
call centre
economy pack
cash desk
flea market
parent company
vending machine
The
on food or drink is the day or month before which it should be consumed.
The
of an item is the price it cost to make.
The
is things which are bought and sold, or money which is changed illegally.
The
The
In
is the proportion of the total market which one company controls.
This exercise is brought to you by www.nonstopenglish.com
is the collection and examination of information about things that people buy.
you buy for cash and you must take the goods away yourself.
If something is sold in an
If someone uses or tries the
it contains a larger amount of the goods for a lower price.
, they try to sell something by being very forceful.
A
shop sells things at lower prices than other shops.
A
sells you small items such as cigarettes, drinks or sweets if you put coins into it.
A
provides information and sells or advertises its goods or services by telephone.
A
is when there are more goods for sale than there are people to buy them.
A
is the name by which a particular product is sold.
A
is someone who works in a shop serving customers.
A
is an outside market selling old or used goods at low prices.
A
is a period of time when drinks are sold cheaply in a bar or a pub.
A
is a large shop divided into several different parts selling different things.
A
is a group of shops with a common area for cars to park.
A
is a company which controls other smaller companies.
A
in a shop is the place where you can pay for the things you buy in a shop. (UK)
GLOSSARY
Economy pack
Hard sell
Vending machine
Flea market
Parent company
Cash desk
Confezione economica con più prodotti
Tecnica di vendita aggressiva e basata sull’insistenza
Distributore automatico
Mercato delle pulci
Casa madre
place in a restaurant, shop etc, containing a cash register, where a customer
can pay the bill
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