Introduction
Introduction
• Advocate change and awareness
• Support the developing world, culture and
environment
• “Our people, our world & “Our people, our
community”
• Discuss: Background, Mission, Corporate Social
Responsibility, Multinational Corporation
Implications and their ethical position
The Body Shop’s Background
• Opened in the UK in 1976
• Now there is over 1900 stores worldwide
• The Body Shop International has
franchisers in several countries
• ‘Naturally inspired, ethically produced
beauty and cosmetics products’
The Body’s Shops Mission
• Benchmark for the integration of economic
success, social & environmental change
• Success is not measured by financial
statements but by uplifting human spirits
• Think local, but act global
The Founder: Anita Roddick
• An outspoken business leader as well as an
activist
• Several pursuits in social and environmental
change
• No longer on executive committee but still
sources new products
Conclusion
• The Body Shop has come a long way
becoming a huge multinational corporation
• Responsibility: by acting on high
sustainable standards
• Act as an example
• Must continue to innovate with ever
changing environmental and social concerns