RATNANKUR CHAKRABORTY
E - Ma i l : rckol75@gmail.com
P h on e : +91 9903335771
SENIOR LEVEL POSITIONS
Sales & Marketing ~ Business Development ~ Key Account Management
An accomplished professional with a dynamic career in New Business Development, Key Account
Management, Brand Management & Product Launches across multiple categories, Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative marketing concepts & strategies
Industry Preference: FMCG, CONSUMER HEALTH CARE (OTC) ~ Location Preference: Kolkata
P R O F I L E S U M M A R Y

Sales & Marketing
Channel Management
A competent professional with nearly 19 years of experience in:
Market Analysis & Penetration
Business Development
Team Management
Product Launch
Customer Relationship Management
Distributors / Dealer Sales
Product Promotions
Expertise in handling the entire marketing/business development activities, analyzing market trends and establishing healthy & prolonged business relations with clients, thereby ensuring higher market share
 Actively nurtured and deepened strong rapport with dealers to win confidence, anticipate needs and deliver appropriate product solutions
 Concurrently ensured overall pipeline & revenue growth within
channel and territory
 Proven ability in achieving targets, opening new & profitable
product/services markets and setting up new segments
 A top sales performer with the natural ability to identify & capitalize upon opportunities to maximize sales revenues and optimize company benefits
 Excellent communication & people management skills that have been honed through managing cross-functional teams
C O R E C O M P E T E N C I E S
 Developing marketing plans to build consumer preference and drive volumes; evaluating marketing budgets periodically including manpower
 planning initiatives and ensuring adherence to planned expenses
Conducting competitor analysis by keeping abreast of market trends and competitor’s moves to achieve market share metrics; evolving market segmentation & penetration strategies to achieve targets
 Conceptualizing and executing sales promotion schemes to increase the brand visibility, thereby preparing management level reporting
 on the brand’s performance, needs and forecasts
Monitoring monthly new product launch results and recommending
 action for addressing any forecasted variances to volume budget
Deploying suitable market research tools to gauge market trends and competitor activities to gain the competitive edge on the market
O R G A N I S A T I O N A L E X P E R I E N C E
DKT India, HQ- Kolkata
Regional Manager – East
• Directing efforts towards: o Appointing distribution network development
(Since Apr’13) o Driving development of existing distribution network o Channel Management o Operation support and product promotions o Budget preparation of business development o Print media planning for btl activities o Sales training program for handling new business regularly o Develop sales strategy for region with a team of 6 area sales managers, & 30 sales representatives in entire
West Bengal, Jharkhand, Bihar, Orissa, Nepal & Bhutan o Branding & Event Management
• Speardheading sales to manage the same across the 4 states of East (Responsible for achieving business targets, accountable for P & L for regions assigned and daily sales analysis of new business development) and customer relationship management
• Involved in development & implementation of sales strategies & policies, controlling budget for sales function
• Leading & guiding centre & area sales staff and conducting periodic sales audits, training and development of the team
• Looking after distributor performance, trade schemes, timely payouts & reports, influence ovet the associations, observations in audit/inspections, best practice sharing and timely recommendation on media/promotions/schemes

• Responsible for vacancy status, pending stockiest appointments, availability v/s reach, stock pressure at outlets, promotion activities, growth in modern trade & institutional sales
• Taking care of training initiatives, timely appraisal, regretted attrition, setting up office, stockiest, distributor appointment and manpower planning
• Collaborating with ASM, super stokiest and involved in planning, profitability, cost reduction, branding, new product lainch in accordance with marketing
Highlights:
• Augmented business turn over for Eastern India from 18 Lacs/month to 55Lacs/month and for Kolkata from 2.5 – 3
Lacs/month to 20 Lacs/month
• Regularized sales in Bihar and Jharkand from approximately 3 Lacs/3-4 months to 15 Lacs/months
• Ascertained smooth operations in Orissa, that earlier shut down & started 3 -4 times and generated revenue of 10 Lacs/month
• Efficiently coordinated with super stockiest to mitigate differences and enhance business
• Created history by achieving 116.62% of the target (billing from company to the super stokiest) bu guding the team for 6 months along with providing 75 % of the target growth in Eastern Region in 2013 & 203% in 2014
• Achieved 22% growth till date in contrast to usual 7-8% growth in India
(Jun’11 – Mar’13) JMD Growth Life Science Pvt. Ltd., HQ- Kolkata
Manager – East
Key Result Areas:
• Conributed efforts appointing distribution network development, driving business development of existing distribution network and channel management
• Handled operation support, product promotions, budget preparation of expansion of business development, branding, event management and print media planning for BTL activities
• Conducted sales training program, handled new business on regular basis, developed sales strategy for region with a team of 4 Managers, & 12 Business Development Executives in entire West Bengal, Assam, Meghalaya, Tripura,
Arunachal, Mizoram, Sikkim, Nagaland, Manipur, Jharkhand, Bihar & Orissa
ICICI Prudential Life Insurance Company Ltd., Priority Circle, Kolkata (Dec’07 – May’11)
Manager – Priority Circle (HNI)
Highlights:
• Contributed towards the business development of the organization in coordination with 20 HNI Financial Advisors & 3
Business Partners and achieved total received premiums of INR 1.07 Crore
• Successfully built a team of 18 HNI advisors to commence business from the base
• Proficiently handled the Sales & Advisor Recruitment Program in housing complexes & traders associations in Kolkata,
Baharampur, Jamshedpur, Dhanbad, Giridi, North Bengal, Agartala & Silchar
• Secured 13th rank PAN India in DIWALI DHAMAKA
• Recognised as the only Millionaire Club member in the entire zone for the month of Jan – Feb – March 2009
• Topped the entire zone for the month of Jan – Feb – March 2009
• Holded memebership of the Lakhpati Club for consecutively 15 months
• Received appreciation from the Vice President of the organization
• Recipient of 5 Award for 3 consecutive years in recognition of exceeding quarterly sales targets by an average of 109% over a 4 month period
• Essayed a key role in overcoming many challenges during the execution of various assignments, specialy during the global economic recession period
• Pivotal in streamlining processes through measures such as ,indulged the team to develop as per the expectation of management and have made my team the best performing team in the organisation
P R E V I O U S E X P E R I E N C E
Hercules Health Care Pvt. Ltd., Kolkata, North East, Bihar & Jharkhand
Nov’07)
Area Sales Manager
(Feb’02 –
Highlights:
• Directed a team of 20 Senior Sales Officers to develop business and establishing tie ups for the organization
• Augmented business by 140% and managed annual business of 2.4 Crores in Bengal, Assam, Meghalaya, Tripura,
Arunachal, Mizoram, Sikkim, Nagaland, Manipur, Jharkhand, Bihar
• Ensured development of new markets across Assam by analysis & penetration and handled C&F agents, distributors and Dealers in West Bengal & north East
• Bestowed with Best PAN India Team Award in 2004 and Best Organized Team in 2005
Dabur India Ltd., OTC Division – Siliguri HQ
Sales Officer
(Jun’96 – Jan’02)

A C A D E M I C D E T A I L S
• B.A. (Hons.) from Rabindra Bharti University of Kolkata in 1995
I T S K I L L S
• Windows XP/7/8
• MS Office
• Internet Applications
P E R S O N A L D E T A I L S
Date of Birth:
Languages Known:
Mailing Address:
29th September 1975
English, Hindi, Bengali, Assamese & Oriya
Anand Bihar Apartment, Flat No-8, 3 rd Floor 137 Baghajatin Road, Kolkata - 700086