Fall 2014 draft
BIOE 4410:002 and 092
Bioengineering Senior Design Project I
3 hours, 1230- 145 pm on Wednesday, ST 0131
Catalog Data: [3 hours] This course integrates the engineering and life science backgrounds of senior bioengineering students through the presentation of design principles for medical devices, biological processes, and biological systems. Prerequisite: Senior Standing; BIOE 4100, BIOE 4200, BIOE 4300; MIME 2600
Textbooks:
Required books : “The Startup Owner’s Manual” by Blank and Dorf, “Entrepreneurship” 4 th edition by
Barringer and Ireland, and for Honor Students, “Innovation and Entrepreneurship,” by Peter Drucker
Recommended : “Biodesign: The process of innovating medical technologies,” by Zenios, Makower, and
Yock, you can order these books from Amazon, if they are not in the UT bookstore
Topics: Student groups will propose and undertake the design of a medical device, medical product, or medical software application to include a business plan, progress reports, design history file, a final technical report, and a formal final presentation in the Spring semester. This is really a course about entrepreneurship. So this course will expose you to the process of getting a new venture started and developed successfully using the Lean Launch methodology. The course will integrate concepts developed at the National Science Foundation called Lean Launch. http://www.youtube.com/watch?v=QoAOzMTLP5s . It will cover a substantial body of knowledge, concepts and tools that entrepreneurs need to know prior to and while starting their new ventures. You as bioengineering students will work directly in integrated teams with entrepreneurship (Dr. Sonny Ariss)) and business law students (Professor
Brandon Cohen) from the College of Business and Innovation (COBI) to develop a business, based on the product design your team creates in this Bioengineering Senior Design Course.
Instructor: Ronald L. Fournier, PhD, PE, Professor of Bioengineering & Chemical Engineering, Nitschke Hall
5029, ronald.fournier@utoledo.edu
, office hours most of the time Monday thru Friday or whenever the door is ajar/open, stop in, or make an appointment. (Cellular 419-340-1494, you can also send text messages to my cell phone, please let me know who you are when you text me)
Blog Site: bioedesign.wordpress.com (everything will be posted here so be sure to check periodically for the latest information and updates, etc.)
Schedule:
1.
class will meet every Wednesday from 1230 – 145pm in ST 0131 unless otherwise notified. Note that there are times when the Wednesday section will also meet on Monday too ( italicized dates ), also note that the Final Senior Design Presentations will be held on April 29 nd and 30 th from 5 – 9pm. Everyone must attend both nights. Note chapter readings are from the Entrepreneurship (E) book and the The
Startup Owner’s Manual (SOM) ), key discussions for each class are in [ ]’s, assignments will be given every week on the course blog so be sure to check a.
tentative schedule is shown below i.
August 25 (NI 1027): course intro, form groups, lean launch approach ii.
August 27 (NI 1027): (E) Chapter 1; (SOM) Introduction and Chapter 1,2
[GIFTZIP.COM opening profile p3, Case 1.1 Runkeeper p31, also a video on Soyer
Dough and on the Lean Launch Business Model] iii.
September 1: no classes, Labor Day iv.
September 3: (E) Chapter 2; (SOM) Chapter 3 [Benchprep opening profile p41 and
Case 2.1 ScriptPad p69] v.
September 10: (E) Chapter 12 (SOM) Chapter 4 [MetroLeap Media opening profile p393 and What Went Wrong Dippin’ Dots p398, Case 12.1 You Make the Call p425] vi.
September 17: (E) Chapter 3, 4; (SOM) Chapter 5 [Morphology opening profile p77,
What Went Wrong? EBay drop off stores p80, Case 3.2 Segway p102, Appendix 3.1

First Screen p106, Lincoln & Lexi opening profile p111, What Went Wrong? What
StyleHop Learned About the Value of Planning the Hard Way p132, Case 4.2 d.light p142] vii.
September 24: (E) Chapter 5; (SOM) Chapter 6 [Element Bars opening profile p147,
What Went Wrong? Eclipse Aviation p162, Case 5.1 Panera Bread p173] viii.
October 1: up to 3 idea presentations on VP and Biz canvassing ix.
October 8: up to 3 idea presentations on VP and Biz canvassing x.
October 13: Fall break, no class xi.
October 15 (NI 1027): (E) Chapter 6; (SOM) Chapter 7 [STROOME opening profile p179, What Went Wrong? Joost: Why it’s important to be sensitive to all aspects of your business model p190, Case 6.1 Airbnb p203] xii.
October 22: (E) Chapter 7; (SOM) Chapter 8 [XPLOSAFE opening profile p 213,
Case 7.1 A Startup Fable p242, Exercise 7.1 You be the VC “Quora” p241, What
Went Wrong? How legal and management snafus can kill a business p224] xiii.
October 29: (E) Chapter 8, (SOM) Chapter 9 [KLYMIT opening profile p253, What
Went Wrong? Be careful what you wish for: how growing too quickly overwhelmed one company’s cash flow p272, Case 8.1 Heartache and Financial Failures: Cold
Stone p282] xiv.
November 5: (E) Chapter 9 and 10; (SOM) Chapter 10 [SCRIPPED opening profile p289, What Went Wrong? Devver: How miscues in regard to the composition and management of a new venture team can kill a startup p293, Case 9.2 Zappos p313,
INDINERO opening profile p319, What Went Wrong? How One Start-Up Caught the Attention of VC’s, Raised Money, and Still Failed p334, Case 10.2 Kickstarter p347] xv.
November 12: (E) Chapter 11; (SOM) Chapter 11, 12 [True You Cosmetics opening profile p357, What Went Wrong? How failing to establish a clear position in the marketplace forced an adorable robotic dinosaur to fall silent p363, Case 11.2
Proactiv p388] xvi.
November 19: in class exam xvii.
November 24: no class, Thanksgiving week xviii.
December 3: Next steps xix.
December 10: no class, wrap up business plan xx.
December 16: this is exam week, business plans are due by 5pm, electronic and hard copy must be submitted
Readings from Biodesign book
If you want to get the most out of this senior design experience then you must keep up with all the readings. The readings are meant to support and to place into context the various activities that comprise your senior design experience.
1.
2.
3.
4.
5.
6.
7.
Intro and background info on the design process, pp 3-170
Brainstorming, pp 175-206
Business plans, pp 536-578, 580-608, 611-656, 657-675, 708-733
Patents, trademarks, copyrights, pp 209-272, 387-406
FDA, pp 273-298, 425-457, 458-472
Venture capital, pp 676-707
Documentation and quality management, pp 473-502

Grading: grades will be assigned based on an evaluation of the following factors
1. class and group participation
2. midterm exam
3. Shark Tank presentation
3. business plan
(15 points)
(25 points)
(15 points)
(30 points)
7. homework assignments (15 points)
In addition Honor Students will write an essay based on their reading of Drucker’s book “Innovation and
Entrepreneurship,” topics and information about this essay will be posted on the course blog.
Business Plan: Your team comprised of bioengineering and business students is required to develop a business plan using the recommended outline and the business model canvas of the Lean Launch methodology. The business plan will constitute 30% of your total grade.
Before proceeding with the start- up of the business the team has to answer the following questions to be put at the front of the business plan:
1.
What is the value proposition of your idea
2.
Define the Customer Segments for your Product including their size and % of the total market\
3.
Develop a 10 questions survey to assess the willingness of the customers to purchase/use your product/service
4.
Generate the list of 40-50 target calls (individuals and/or companies) within the Customer
Segments to administer the survey orally or in writing via email.
5.
Make 20 phone calls/ email survey and collect and tabulate the results.
Class and Group Participation : Class attendance, participation, and meeting with members of your team inside and outside class time are considered vital to student learning in this course. Participation will be graded as a function of quality and quantity. A peer evaluation form will be filled out by the members of your group to assess your group participation. It will constitute 15% of your total grade.
Shark Tank : All teams will have $1 million of investment money to use for investing in these student ventures.
Your investments will be used to assess whether or not a particular idea is truly an opportunity. Team presentations consist of presenting a “sales pitch” for funding of up to 3 ideas. Your team must dsicuss the ideas to be presented with Dr. Fournier before the days of the Shark Tank. This presentation requires business attire. The presenters should rehearse their presentations at least 5 times to make it professional, attractive, and exciting for the investors to be enticed to invest. Presentations will be collected for evaluation from the presenters on the day of the presentation. It will constitute 15% of your grade. Your presentation will consist of a 7 slide PowerPoint presentation highlighting:
1.
The problem you are trying to solve
2.
The product/service that your group will work on to solve the problem (your solution)
3.
The strengths and weaknesses of the venture if started around the product/service (please use business model canvas variables to supplement them)
4.
The opportunities and threats facing the venture if started around the product/service (please use business model canvas variables to supplement them)
Your presentation should NOT LAST MORE than 15 minutes, (3 minutes on each idea and 2 minutes of Q&A on each idea presented). The time will be strictly tracked.