Company X
My slogan or logo…
Company Purpose
Define/describe the company in a single declarative
sentence (or two at the most)
Should include Who, What and How! (what is your unique
value proposition?)
Problem
 List the relevant area of interest (Situational
Awareness/Visualization, Sensors, Processing,
Workflow Management, or Modeling and Simulation.)
 Describe the pain of the customer (or the customer’s
customer).
 Outline how the customer addresses the issue today.
Solution
 Demonstrate your company’s value proposition to make
the customer’s life better.
 Show where your product physically fits.
 Provide use cases.
Why Now?
 Set-up the historical evolution of your category.
 Define recent trends that make your solution possible.
Market Size
 Identify/profile the customer you cater to.
 Calculate the TAM (top down), SAM (bottoms up) and
SOM.
 Be sure to include references
Competition
 List competitors (who’s already there, and who could be
there if they wanted to be)
 List product or service substitutes (if your product is
novel, what are people currently using to satisfy their
needs?)
 List competitive advantages
Product Features/Detailed
Technical description
 Product line-up (form factor, functionality, features,
architecture, intellectual property).
 Development roadmap.
Business Model
 Revenue model
 Pricing
 Average account size and/or lifetime value
 Sales & distribution model
 Customer/pipeline list
Current Performance
 Include this slide if your company is already generating
significant revenue
Team
 Founders & Management
 Board of Directors/Board of Advisors
 Be sure to include contact information for Mgt.
Financials/Opportunity
 Pro Forma
 Cap Table
 How will you support yourself while you are in the
program?
 What type of funding assistance are you seeking if any?