Apparel and Textile Production II
Marketing Plan Project
The team has the following responsibilities:
1. Develop a logo/slogan for your business. This logo must appear on all correspondence and promotion materials.
2. You are only promoting this business to a particular target market – decide who your target market is. Hint: who has money where you are?
3. What is the plan you will use to promote your business? Remember, start up funds are limited ; therefore, you can’t afford a lot of funding on advertising – No
TV Commercials!!! However , you should be DETAILED in this response. Provide: who, what, when, where, and how, etc.
4. Prepare your promotion materials. Yes, you are to actually make a copy of each type!!!
5.
Your team must create a “portfolio” containing: event logo, target market, promotion plan, price of products, packaging plan and layout.
You are to take a team role and complete your required responsibilities! Please use the rubric and discuss with your team how you will successfully complete your goal.
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Reporter: You are to email your teacher team roles. Daily- beginning of class- you are to email me responses to:
1. What is your goal today?
2. What steps are needed to reach today’s goal?
3. After your team has reviewed the rubric: let me know what your team decided to do differently today.
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Leader: Daily, you will meet with your teacher and update them on your team’s progress.
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Question Asker: Daily, at the end of class, you are to meet with your teacher to discuss any questions/concerns your team has.
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Task Manager: Daily, you are to email teacher on how you are assisting the team leader with motivating your team. You CANNOT motivate by fear!
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Material Hander: Daily, you are to meet with your team to ensure you have all materials/supplies to complete your goal. You may find you have to make some adjustments to the development of each promotion material. I need to be updated on any changes that you have to make. You may email me this information.
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Evaluation Criteria
Responsibilities covered in detail
– what each team member did and did not do as it relates to their assigned role
– did they add to the team?
Student proved they understood content
Project was free from errors
Creativity and Neatness
Group Work Evaluation
– see Rubric
Point Values
20 = Above Average Work (exceeded expectations)
18 = Average Work (met expectations)
15 = Needs Improvement (did not meet all expectations)
10 = Unacceptable (No expectation met)
20, 18, 15, 10
20, 18, 15, 10
20, 18, 15, 10
20, 18, 15, 10
20, 18, 15, 10
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