Apparel and Textile Production II
New Product Activity
Groups are to create a new product and provide a prototype. The following questions
need to be answered. The answers to these questions need to be organized in a
written document. You will present your product and prototype.
PRODUCT
1. What is the name of your product?
2. What image do you want the product to portray?
3. How will you package your product?
4. Are there care instructions? If so, what are they?
5. Draw the trademark for your product?
6. Will there be any warranties?
TARGET MARKET
1. Who is your target market?
2. Segment your market based on demographics and geography.
PLACE
1. Where will the customer buy your product?
2. Why is this best place for your product to be promoted?
3. What form of distribution do you think you will use?
PRICE
1. What will be the price of your product?
2. Why are you charging this price?
3. How much will it cost to produce this product?
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PROMOTION
1. How will you advertise this product?
2. Create two promotional ads you will use for this product. It can be a magazine ad, a
radio clip, a television ad, etc.
ECONOMICS
1. Is this product a good or a service?
COMPETITION
1. Why would a consumer choose your product instead of a competitor’s product?
2. Who are your competitors?
PRESENTATION
In order to receive financing for the product you have created, you must present a 2 to 4
minute presentation to administrators. This can be created in any form you choose.
Remember, you must be professional, organized, and prepared.
Apparel and Textile Production II
Summer 2014
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