Apparel and Textile Production II
Product Planning Activity
Product/Business
1. What is the name of your company?
2. What image do you want the company to portray?
3. List three features and their corresponding benefits of your business.
4. What mascot/logo will represent your company?
5. Sketch and describe the logo of your company.
Target Market
1. Who is your target market?
2. Express your market in terms of geographics and demographics.
Price
1.
2.
3.
4.
5.
What will be the cost of goods/resources needed to produce your product?
What will be the price of producing your product?
What will be the selling price of your product?
What is your break-even point?
How many will you need to sell to get your return of investment?
Place
1. Where will you sell your product?
2. Why is this the best place to market this product?
Promotion
1. What would be the most effective form of communication for this product –
advertising, personal selling, sales promotion, publicity? Explain your
answer.
2. Prepare an example of each form of communication you plan to use.
Selling
1. Give an example of how personal selling could be used as face-to-face
communication to inform, persuade, or remind customers of your new
product?
2. Provide two questions your sales staff could ask your customers in order
to determine their needs.
3. Prepare a list of special product features that can be used to promote your
product.
4. Discuss at least two possible objections pertaining to need, product,
source, price and/or time, which you may hear from customers. Prepare
your response to each of these objections.
Apparel and Textile Production II
Summer 2014
145