Marketing Plan Project Grading Rubric
Instructions: When finished with the Final Semester Project print and attach a
copy of this rubric to your Timeline and your 8 sample promotions. Turn in to be
graded. No late work will be accepted.
Criteria
Acceptable
Not
Acceptable
Promotion Timeline of 15 Ideas (20 points)
 Dates correspond with actual Team Schedule
(5 points)
 Effectively describe individual Promotions
(20 points)
o Target market, time frames, amount
8 Varied Promotion Examples Created (50 points)
 Visually creative/eye catching (10 points)
 Various Target Markets hit (10 points)
 Neat and Organized layout (10 points)
Presentation effectively conveys the Promotions
planned by all group members (10 points)
Consistency in the overall Design (5 pts)
Group Effort to complete project (5 pts)
Spelling/Grammar (5 pts)
Total Score _________ /150 points
Group Members: _____________________
_______________________
_____________________
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Comments: