Product Deletion and Addition
Presentation – Tuesday, October 28th
You work in the marketing
department for (XYZ Company). You
have been asked by your marketing
manager to delete one
product/product line and then replace
this with a brand new
product/product line of your choice.
You will present this to the rest of the
company. You are selling your idea so
be sure to do your research and find
out what your target market may
want/need.
**You will be graded on your
presentation style (see rubric) 40 pts
**In your new product development,
please include the 7 steps below.
Remember to give reasoning for
deletion of your product and the
addition of your new product (or line).
New Product Development
• Step 1 – Generating Ideas
• Step 2 – Screening Ideas
• Step 3 – Developing a business
proposal
• Step 4 – Developing the
product
• Step 5 – Testing the product
• Step 6 – Introducing the
product
• Step 7 – Evaluating customer
acceptance