KEY FEATURES OF A BUSINESS PLAN
Executive summary

Mission statement and objectives

Specific financial and strategic targets
Market

Current market position

Key market developments

Competitive analysis

Strengths and weaknesses

View on current competitors and likely new entrants

Opportunities and threats
Growth prospects

Autonomous growth of existing activities

Guiding of growth under the Transport Act 2000

Specific diversification initiatives

Acquisition policy
- Criteria for acquisition: rationale and financial parameters
- Funding
- Integration and management issues
- Feasibility of internationalisation
- by concession
- by acquisition

Specific thoughts and criteria for operational / strategic co-operation

Detailed suggestions for disposals and/or outsourcing of non-core activities
Restructuring / rationalisation

Description of challenges, implementation and results to date

Description of organisational structure and description of proposed changes

Pending cost reduction programme and future initiatives

Incurred costs, contingent liabilities and provisions

Financing of restructuring

Description of social plan and/or other social commitments made
Management Information Systems / Information Technology

IT challenges facing Link and how to address them

Performance management tools (at holding level and by concession)

Management information tools

Details of innovation initiatives (e.g. smart card)

Specific challenges going forward and initiatives to address them

Costs
20 April 2001
Financial

Profit and loss, balance sheet and cash flow statements
- 5-year historical data
- Budget 2001 – 2002
- Medium term plan

Operational performance targets

Financial performance targets

Detailed discussion of underlying assumptions
Capital expenditure

Detailed description of historical and future maintenance capex

Description and specification of incremental capex

Financing structures and policies (including off balance financing)
Funding

Specification of current funding structure

Funding of capital expenditure

Funding of budgeted targets
Human Resources / Management

Assessment of strengths and skills shortages

Recruitment needs and strategy in a competitive commercial environment

Training requirements and programmes

Composition of management board and supervisory board
Marketing and sales

Specific initiatives taken with an assessment of targeted results
Privatisation

Management views on the conditions for privatisation

Implications of the Transport Act 2000 on privatisation
20 April 2001