COCA-COLA NYSE-KO TIMELINESS SAFETY TECHNICAL 3 1 2 RECENT PRICE High: Low: Raised 10/30/15 26.8 19.2 22.6 20.2 24.7 19.7 32.2 22.8 20.5 RELATIVE DIV’D Median: 19.0) P/E RATIO 1.25 YLD 3.3% 42.12 P/ERATIO 20.9(Trailing: 32.8 20.1 Raised 1/15/16 2018-20 PROJECTIONS M 0 3 2 A 0 0 0 M 1 0 0 J 0 0 0 J 0 0 0 A 0 1 0 S 0 2 2 35.9 30.6 40.7 33.3 43.4 36.5 45.0 36.9 43.9 36.6 Target Price Range 2018 2019 2020 128 96 80 64 48 40 32 24 2-for-1 Ann’l Total Price Gain Return High 55 (+30%) 10% Low 45 (+5%) 5% Insider Decisions F 2 1 1 32.9 24.7 LEGENDS 16.0 x ″Cash Flow″ p sh . . . . Relative Price Strength 2-for-1 split 8/12 Options: Yes Shaded area indicates recession New 7/27/90 BETA .70 (1.00 = Market) to Buy Options to Sell 29.7 18.7 O 0 6 5 16 12 % TOT. RETURN 12/15 Institutional Decisions 1Q2015 2Q2015 3Q2015 623 656 664 to Buy to Sell 848 819 766 Hld’s(000)271869827125842766270 Percent shares traded 15 10 5 1 yr. 3 yr. 5 yr. 1999 2000 2001E 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 4.01 4.12 3.53 3.96 4.31 4.56 4.88 5.20 6.22 6.91 6.73 7.66 10.29 10.74 .81 .89 .96 .99 1.16 1.23 1.29 1.40 1.54 1.79 1.75 2.09 2.41 2.46 .65 .74 .80 .83 .98 1.03 1.09 1.19 1.29 1.51 1.47 1.75 1.92 1.97 .32 .34 .36 .40 .44 .50 .56 .62 .68 .76 .82 .88 .94 1.02 .22 .15 .15 .17 .17 .16 .19 .30 .36 .43 .43 .48 .65 .62 1.92 1.87 2.29 2.39 2.89 3.31 3.45 3.65 4.69 4.43 5.38 6.76 6.99 7.34 4943.2 4969.5 4972.5 4942.0 4883.1 4818.7 4738.0 4636.0 4636.0 4624.0 4606.0 4584.0 4526.0 4469.0 47.5 37.5 30.5 30.2 22.6 22.6 19.7 18.5 21.0 17.8 16.6 16.2 17.4 18.8 2.71 2.44 1.56 1.65 1.29 1.19 1.05 1.00 1.11 1.07 1.11 1.03 1.09 1.20 1.0% 1.2% 1.5% 1.6% 2.0% 2.2% 2.6% 2.8% 2.5% 2.8% 3.4% 3.1% 2.8% 2.8% CAPITAL STRUCTURE as of 10/2/15 Total Debt $46.186 bill. Due in 5 Yrs. $31.0 bill. LT Debt $25.949 bill. Total Int. $570.0 mill. (Total interest coverage: 14.6x) (50% of Cap’l) Pension Assets-12/14 $8.9 bill. Oblig. $10.3 bill. Pfd Stock None Common Stock 4,342,000,000 shs. MARKET CAP: $183 billion (Large Cap) CURRENT POSITION 2013 2014 10/2/15 ($MILL.) Cash Assets 17121 18010 19160 Receivables 4873 4466 4028 Inventory (Avg Cst) 3277 3100 2910 Other 6033 7410 10496 Current Assets 31304 32986 36594 Accts Payable 1933 2089 2250 Debt Due 17925 22682 20237 Other 7953 7603 9058 Current Liab. 27811 32374 31545 ANNUAL RATES Past of change (per sh) 10 Yrs. Sales 9.5% ‘‘Cash Flow’’ 8.5% Earnings 8.0% Dividends 9.5% Book Value 10.0% Past Est’d ’12-’14 5 Yrs. to ’18-’20 10.0% 2.5% 8.5% 4.0% 7.5% 4.5% 8.5% 7.0% 8.5% 2.5% QUARTERLY SALES ($ mill.) Calendar Mar.Per Jun.Per Sep.Per Dec.Per 2012 2013 2014 2015 2016 Calendar 2012 2013 2014 2015 2016 Calendar 2012 2013 2014 2015 2016 VALUE LINE 11137 13085 12340 11455 11035 12749 12030 11040 10576 12574 11976 10872 10711 12156 11427 9956 10500 12400 11600 10500 EARNINGS PER SHARE A Mar.Per Jun.Per Sep.Per Dec.Per .45 .61 .50 .41 .46 .63 .53 .46 .44 .64 .53 .43 .48 .63 .51 .38 .49 .64 .54 .43 QUARTERLY DIVIDENDS PAID B ■ Mar.31 Jun.30 Sep.30 Dec.31 -.255 .255 .51 -.28 .28 .56 -.305 .305 .61 -.33 .33 .66 Full Year 48017 46854 45998 44250 45000 (A) Based on diluted shares. Next earnings report due Feb. 9th. Excludes nonrecurring gain/(losses): ’99, (16¢); ’00, (30¢); ’01, (1¢); ’02, (22¢); ’03, (9¢); ’04, (3¢); ’05, (7¢); ’06, Full Year 1.97 2.08 2.04 2.00 2.10 Full Year 1.02 1.12 1.22 1.32 23104 24088 28857 30.8% 31.3% 30.0% 932.0 938.0 1163.0 5196.0 5568.0 5981.0 23.5% 22.4% 24.0% 22.5% 23.1% 20.7% 414.0 d449.0 d1120 1154.0 1314.0 3277.0 16355 16920 21744 29.8% 30.7% 24.2% 31.8% 32.9% 27.5% 15.4% 15.7% 13.0% 52% 52% 53% 31944 30.3% 1228.0 7050.0 22.2% 22.1% d812.0 2781.0 20472 30.6% 34.4% 17.2% 50% 30990 35123 46554 48017 30.5% 31.4% 27.9% 26.6% 1236.0 1443.0 1954.0 1982.0 6824.0 8144.0 8932.0 9019.0 22.8% 22.7% 23.9% 23.1% 22.0% 23.2% 19.2% 18.8% 3830.0 3071.0 1214.0 2507.0 5059.0 14041 13656 14736 24799 31003 31635 32790 23.4% 18.5% 20.2% 19.4% 27.5% 26.3% 28.2% 27.5% 12.2% 13.1% 14.6% 13.5% 56% 50% 48% 51% THIS STOCK VL ARITH.* INDEX 5.1 29.7 51.2 -6.9 37.7 52.1 © VALUE LINE PUB. LLC 18-20 10.64 10.54 10.20 10.45 Sales per sh 2.58 2.53 2.45 2.60 ‘‘Cash Flow’’ per sh 2.08 2.04 2.00 2.10 Earnings per sh A 1.12 1.22 1.32 1.40 Div’ds Decl’d per sh B■ .58 .55 .65 .65 Cap’l Spending per sh 7.54 6.94 7.25 7.55 Book Value per sh C 4402.0 4366.0 4335.0 4300.0 Common Shs Outst’g D 19.1 20.0 21.0 Avg Ann’l P/E Ratio 1.07 1.06 1.05 Relative P/E Ratio 2.8% 3.0% 3.2% Avg Ann’l Div’d Yield 12.40 3.20 2.65 1.70 .65 8.45 4150.0 19.0 1.20 3.4% 46854 45998 28.3% 28.1% 1977.0 1976.0 9374.0 9091.0 23.0% 22.5% 20.0% 19.8% 3493.0 612.0 19154 19063 33173 30320 18.3% 18.7% 28.3% 30.0% 13.3% 12.3% 53% 59% 51500 29.0% 2300 11000 23.0% 21.4% 1250 20000 35065 20.5% 31.5% 11.0% 65% 44250 27.5% 2025 8665 22.5% 19.6% 1250 20000 31380 17.5% 27.5% 9.5% 66% 45000 28.0% 2100 9115 23.0% 20.3% 1250 20000 32400 18.0% 28.0% 9.5% 66% Sales ($mill) Operating Margin Depreciation ($mill) Net Profit ($mill) Income Tax Rate Net Profit Margin Working Cap’l ($mill) Long-Term Debt ($mill) Shr. Equity ($mill) Return on Total Cap’l Return on Shr. Equity Retained to Com Eq All Div’ds to Net Prof BUSINESS: The Coca-Cola Company is the world’s largest beverage company. Markets over 500 nonalcoholic beverage brands through a network of company-owned and independent bottlers/distributors, wholesalers, and retailers. Leading company/licensed brands include Coca-Cola, Diet Coke, Sprite, Fanta, Fresca, Dasani, glaceau vitaminwater, Powerade, and Minute Maid. Int’l markets accounted for 57% of 2014 net sales; Advertising expenses, 7.6% of 2014 revenues. Has about 129,250 employees. Directors and Officers own 1.5% of stock; Berkshire Hathaway, 9.2%; Vanguard, 5.6%; BlackRock, 5.4% (3/15 Proxy). Chairman and CEO: Muhtar Kent. Inc.: DE. Address: One Coca-Cola Plaza, Atlanta, GA 30313. Tel.: 404-676-2121. Web: www.coca-cola.com. Coca-Cola’s sales and profits likely remained under pressure in the December quarter. Foreign exchange markets again probably presented the biggest challenge for the company, with the strong dollar likely trimming 7% from net revenues and 11% from pretax income. Leaving this aside, earnings still likely declined 5%-10%, with fewer selling days and increased marketing spending among the factors making for a tough comparison. We look for modest progress this year. Coke’s long-term objective is to increase currency-neutral earnings at a high singledigit annual pace, which would represent a step up from 2015’s likely advance of 5%. Some acceleration in the rate of growth seems likely in 2016, thanks to incremental benefits from sales-building initiatives, including efforts over the past year to increase marketing support, and ongoing cost-cutting measures, which aim to cut $3 billion from expenses by 2019. Still, currency headwinds, though nothing on the magnitude of 2015, seem likely to persist into the new year. This, combined with the unsettled outlook for the global economy, has prompted us to take a more cautious stance, cutting a nickel from our 2016 earnings estimate, which now stands at $2.10 a share. An investment in Keurig will likely be brief. Over the past two years, the company has accumulated a 17% stake in the maker of high-tech coffee machines. Concerns about declining sales caused Keurig’s share price to slump badly during much of 2015 before the company accepted a takeover offer from a German investment group, which would likely allow Coke to turn a small profit on these holdings. This stock’s defensive qualities are likely its primary attraction, at the moment. These attributes, including a top mark for Price Stability and an aboveaverage dividend yield, would likely take on added appeal should the recent turbulence in global equity markets continue. Still, appreciation potential to 2018-2020 is modest, partly reflecting our concerns that driving volume growth for sugary and artificially sweetened drinks will be hindered, to a degree, by increased health consciousness on the part of consumers, particularly in developed markets. Robert M. Greene January 22, 2016 (11¢); ’08, (27¢); ’10, 79¢; ’11, (8¢); ’13, (18¢); $26.4 bill., $6.04/sh. (D) In millions. (E) ’14, (44¢). (B) Div’ds historically paid about the Reflects reclassification of sales and expenses. first April, July, Oct., Dec. ■ Div’d reinvestment plan avail. (C) Includes intangibles. In ’14: © 2016 Value Line, Inc. All rights reserved. Factual material is obtained from sources believed to be reliable and is provided without warranties of any kind. THE PUBLISHER IS NOT RESPONSIBLE FOR ANY ERRORS OR OMISSIONS HEREIN. This publication is strictly for subscriber’s own, non-commercial, internal use. No part of it may be reproduced, resold, stored or transmitted in any printed, electronic or other form, or used for generating or marketing any printed or electronic publication, service or product. Company’s Financial Strength Stock’s Price Stability Price Growth Persistence Earnings Predictability A++ 100 50 100 To subscribe call 1-800-VALUELINE