McDonald’s
2013-14 Prospectus
Contents
A WORD FROM OUR CHIEF EXECUTIVE
02
MAKING A DIFFERENCE
04
WHAT OUR PEOPLE SAY
08
OUR CAREER PATH
10
JOB ROLES
#1 CREW MEMBER
12
#2 APPRENTICE
14
#3 CUSTOMER CARE ASSISTANT
16
#4 CREW TRAINER
18
#5 SHIFT MANAGER
20
#6 TRAINEE MANAGER
22
#7 ASSISTANT MANAGER
24
#8 BUSINESS MANAGER
26
#9 OPERATIONS CONSULTANT
28
#10 FRANCHISEE CONSULTANT
30
CASE STUDIES
FRANCHISEE
32
HUMAN RESOURCES
34
LOGISTICS MANAGER
36
RESTAURANT PROFILES
THURROCK
38
LEICESTER
39
QUALIFICATIONS40
NEXT STEPS
42
PARTNERS44
At McDonald’s we recognise that our
people are our greatest asset.
That’s why we take our
responsibilities to them
very seriously. And why we
aim to attract and retain
talented individuals.
We want to hire people with
the right attitude and qualities
to fulfil their potential. People
who can stand out from the
crowd and deliver the high
standards of quality, service
and cleanliness expected in
our restaurants.
I’m particularly proud of the
development opportunities
we offer. Everyone has the
chance to climb our tried and
tested career ladder, or use
their experience with us as
a springboard to other things.
02
Jill McDonald
CEO
A word from our
“We invest over £40 million a year
in developing our people.”
Every year, we invest over
£40 million in developing our
people. As a result, all of our
90,000 employees are given
the opportunity to achieve a
broad array of qualifications
with us, many of them
nationally recognised.
Our managers run restaurants
with multi-million pound
turnovers, employing between
80 and 150 people. And the
majority of them run restaurants
in the local communities where
they started as crew.
However you begin your career
with us, one thing is for sure:
at McDonald’s, you’ll be offered
a wide, diverse range of
training and opportunities.
McDonald’s is at the heart
of hundreds of communities
across the UK. Not only do
we employ over 90,000 people
across our restaurants and
in head office, but we also
work with hundreds of
suppliers and over 17,500
British and Irish farmers.
By working together, we can
make a big difference in lots
of ways.
04
Good Food
We always strive to serve
our customers high quality
food that’s locally sourced
whenever possible.
• In
Farm Forward
We really value our farmers
which is why we launched the Farm Forward initiative in March
2012. It aims to create a secure
future for British and Irish
farming by helping young
farmers into the industry, as well
as supporting existing farmers.
Ronald McDonald House
Charities
Our charity of choice for over
20 years, Ronald McDonald
House Charities (RMHC)
supports families with children
in hospital, by providing free
accommodation just a stone’s
throw from their child’s ward.
There are over 450 rooms
Good Neighbour
available nationwide and
Giving something back to local families can stay for as long
as they need to – whether it’s
communities is something
two days or two years.
we’re passionate about.
2011, we spent over
£320 million sourcing quality
ingredients from Britain
and Ireland.
• 100% of our beef is British
or Irish.
• We use 100% chicken breast
meat in our chicken products.
• All our fish has been sustainably
The charity’s biggest source
Football focus
sourced since 2001.
of income comes from the
As the Official Community
• All of the eggs used across
collection boxes in our
our entire menu are free-range Partner of the four UK Football
Associations, we’ve helped raise restaurants, through which
(and have been for ten years).
customers give millions of
standards in over 6,000 local
• We won’t work with any
clubs and created over 20,000 pounds each year.
supplier who doesn’t comply
new football coaches. Many
with the animal welfare
Litter picking
of our individual Business
standards required by UK and
Managers and Franchisees have We’ve been running litter
EU legislation.
patrols since 1982. Our litter
played a big role at grassroots
pickers walk around 150,000
level, by sponsoring and
miles every year – that’s the
supporting their local teams.
same as walking round the
world six times.
In 2012, we combined all
our football activities into
one programme, McDonald’s Being green
KickStart. It offers once-in-a- We’ve put sustainability at the
heart of our business plan. And
lifetime experiences for young
the bright ideas and hard work
players and celebrates the
of our people have helped us to
heroes of grassroots football
start making a real difference.
through special Community
Awards – to find out more, go to
mcdonalds.co.uk/kickstart • Our used cooking oil is recycled
and turned into biofuel to power
We’re committed to
our delivery fleet.
improving and celebrating
• 15,000 tonnes of our waste is
football whenever possible
turned into electricity every year.
– we’ve even got our own
• We’re working to cut carbon
internal tournament, the
emissions from our beef farms
McDonald’s Cup.
with a pioneering initiative run
by the E-CO2 project.
Training and developing
our people has been at
the heart of what we do
throughout the 39 years
that we’ve been in the UK.
We believe the investment
we make in our people is
good for them, good for our
business and ultimately
good for our customers.
Almost 90% of our
staff said they’d
recommend working
at McDonald’s to
a friend.
McDonald’s is one of
the largest employers
of young people in the
country – and
we’re often their first
introduction to the
world of work.
Good People
Everyone who works at
McDonald’s has the
opportunity to take part in
structured training, whether
that’s in customer service,
team work or financial
management. We believe
these skills will serve them
well, wherever their career
takes them.
Making connections
With youth unemployment
at around a million, anything
we can do to help young
people is worth doing. So in
addition to the training and
qualifications we offer our
people, we’re also working
with schools and third parties
to improve careers information.
Qualifications
Many of the training programmes
we offer lead to nationallyrecognised qualifications, ranging
from certificates in maths and
English to Intermediate and
Advanced Apprenticeships.
And thanks to our work with
Manchester Metropolitan
University, our Business
Managers can even study
for a Foundation Degree.
There’s more information
about the qualifications we
offer on pages 40-41.
Research has shown that
if a young person has
experience of the world of
work while they’re at school,
they’re three times more
likely to move on to further
or higher education, training
or employment.
Many of these training
programmes are available online.
And the ourlounge portal gives
staff access to training, news and
information, wherever they are.
Apprenticeships
From June 2013 the school
leaving age will rise to 17 (and
in 2015 it will rise again, to 18).
This means that every single
16-year-old in full-time
employment will need to be
undertaking a recognised
training programme.
Our Apprenticeship programme
is perfect for young people
who prefer a more vocational
approach to their education. It
lasts a minimum of 12 months,
and at the end of it our
Apprentices have a qualification
that’s equivalent to five GCSEs
(Grade A*-C). In October 2010,
Ofsted awarded the programme
a ‘good’ overall rating, with
several areas achieving the top
‘outstanding’ rating.
Our Apprenticeship programme
is a great way of mixing paid
work with further study – you
can find out more on pages
14-15.
With this in mind, we’ve
developed a suite of
educational materials
available for our Franchisees
to use in secondary schools
and colleges. These are
aligned to the curriculum and
are designed to help bridge
the gap between the world
of work and the classroom.
We also take part in a number
of shows and work fairs
across the country that give
young people the chance to
meet our teams first hand.
Work Inspiration
Our Work Inspiration
programme brings young
people into our restaurants
for ten days, and gives
them an insight into what it’s
like to work at McDonald’s.
Students can apply for
a placement online at
mcdonalds.co.uk/people
– but it’s worth applying
early as demand is high.
Plotr
We’re proud to support
plotr, a new careers site
than gives 11-24 year olds
access to good careers
information. It’s a great
place to find inspiration
about all kinds of jobs.
Find out more at plotr.co.uk
07
“There’s not really a stereotypical
McDonald’s employee.”
What our
Alicia, Crew Member
“The opportunities I’ve had
are there for everyone.”
Christiaan, Operations Consultant
say
“I’m now someone who gets
involved in the community.”
Alex, Business Manager
“In terms of great training …
you can’t get much better.”
Ash, Crew Trainer
“People don’t realise just how much
you can get out of McDonald’s.”
Andy, Shift Manager
“There’s always been a clear path
to the next challenge.”
Jon, Franchisee Consultant
08
Consultancy
Our
Crew
Management
CAREER
PATH
OPERATIONS
& FRANCHISEE
CONSULTANTS
BUSINESS
MANAGER
Qualification
ASSISTANT
MANAGER
TRAINEE
MANAGER
SHIFT
MANAGER
WORK
INSPIRATION
Qualification
BTEC Certificate
in WorkSkills (Level 2)
CREW
MEMBER
Qualification
Certificates in Adult Literacy
and Numeracy (Level 1 & 2)
APPRENTICE
Qualification
Intermediate Apprenticeship
in Hospitality and Catering
(Level 2)
CUSTOMER
CARE
ASSISTANT
CREW
TRAINER
Qualification
Diploma in Shift Management
(Level 3)
Award in Supervising Food
Safety In Catering
(Level 3)
First Aid at Work
First Assistant
Manager &
Second Assistant
Manager
Foundation Degree in
Managing Business
Operations
Crew Members are the
backbone of our restaurants.
They’re the people who serve
our customers, help prepare
food in the kitchens and
generally create a welcoming
environment.
For most people, they’re
the face of McDonald’s. So
friendliness, a cool head and
a can-do attitude are vital.
“I decided to get a job at
McDonald’s while I was sitting
in a McDonald’s! Everyone
looked really busy, which is
important to me. And then I
did a bit of research which
only made me want to work
there more. There are lots of
benefits and opportunities;
the Apprenticeship and things
like that.
At the moment I’m doing my
AS-levels. If I do go on to
university, I want to apply to
whichever McDonald’s is near.
Being myself
Your shifts are really flexible
and you can change them for
times that suit you. If you’re
doing your exams you can tell
your Shift Manager you need to
change your number of shifts,
which is why I think it’s a great
job as I carry on studying. I can
be myself and do the things
that I need to do to get where
I’m going, and McDonald’s fits
in around that.
Alicia
Trent Bridge
Job role #1
12
There’s not really a
stereotypical McDonald’s
employee. We’re all different,
which is what makes it so
interesting. I also think it’s
important for the customer –
they want to be served by
someone who’s being
themselves. Some people may
think it’s a mindless thing to
do, but it’s really not. It’s
fast-paced and you need to
concentrate on what you’re
doing. Plus you’re on your feet
a lot, which energises you.
People person
You need to be good with
people: both the team you work
with and the customers you’re
serving. And you need to be
really organised.
It’s really important to be happy
as well. Smiling is what makes
the experience good for the
customer. And that’s what it’s
all about.”
A quick look
Crew Members are responsible
for three key areas: customer
service, food preparation and
cleanliness. Our restaurants are
fast-moving places, so you’ll
probably end up doing a variety
of things each day.
Key SKILLS
You’ll need to have a knack with people and be
able to thrive in a busy environment. Customer
service skills and a positive attitude are essential.
There are a wide range of perks available, including performancerelated bonuses and meal allowances. There’s also an Employee
Discount Card that offers savings at over 1,600 retailers, including
Sainsbury’s, M&S and HMV.
MOVING UP
Crew Members get the chance to build on their training by taking an Apprenticeship
(see pp 14-15) whilst they work. This gives them a nationally recognised qualification.
They can also study for maths and English qualifications that are comparable to
GCSEs and worth the same in terms of points.
Over 90% of our managers started out as Crew Members, so there’s real potential
to progress.
how to take part
We need more Crew Members like Alicia. So if you’re a great team player, check out
mcdonalds.co.uk/people where you can find out more about the role and send in an application.
Our Apprenticeship
programme is a fantastic
opportunity to study while
you work. By completing the
programme, our Apprentices
gain a qualification that’s
equivalent to five good
GCSEs (A* to C grade).
If you’re highly motivated,
it’s a great way to deepen
your understanding of our
business – and boost your
career prospects.
“My family’s from Whitstable,
but between the ages of 13
and 18 I lived in Spain. When
I came back to Kent, I had no
qualifications and needed a job.
McDonald’s was my top choice
of places to work, as a mate
of mine told me I could get my
maths and English qualifications
while working. I started off
as a Crew Member and took
the Apprenticeship as soon
as I could.
The restaurant I work in now
is one of the busier ones,
but I kind of like it when
it’s really busy. Everyone’s
motivated and helpful. The
attitude is ‘Let’s get the job
done’, which is great.
Looking forward
Doing the Apprenticeship has
definitely been a stepping
stone to a career, whether
I stay at McDonald’s or not.
Since I was a kid I’ve wanted
to join the Armed Forces. If I do
apply one day, my maths and
English qualifications will
definitely be an advantage.
Job role #2
It’s also built my confidence.
When I started at McDonald’s
I wouldn’t talk to people
I hadn’t met before – now I’m
comfortable having a bit of
banter with anyone.
Rewarding effort
As long as you’re willing to
put in the effort and the hours
you get rewarded. It’s down to
hard work and just being
dedicated, really.
I recently won the regional
heats of the National
Apprenticeship Awards, which
is something McDonald’s
entered me for. I went to the O2
in London, and got a certificate
and award – plus a year’s
cinema pass. I’m now through
to the national finals. It was
amazing for my hard work to
be recognised like that.”
A quick look
HOW IT WORKS
Our Apprentices work in our
restaurants while studying for a
nationally-recognised qualification.
It’s called the Intermediate
Apprenticeship in Hospitality
and Catering and includes
sections in English, maths and
ICT. And it’s worth the same as
five GCSEs at A* to C grade.
Apprentices learn about customer
service, food preparation and the
importance of keeping things
clean. They also find out about
the business and what we
do for local communities and
the environment.
Responsibilities
In addition to your day-to-day duties, you’ll need
to keep an Apprenticeship Diary up to date and
study in your spare time. Some of the English,
maths and ICT elements of the Apprenticeship
can be completed online, where you’ll have help
from an online tutor. And there are regular catchups with your Crew Trainer, who’ll review your diary
and help to keep you on track with your studies.
KEY SKILLS
Nathan
Canterbury
The Apprenticeship takes a minimum of 12 months to complete,
although people can learn at their own pace. So you’ll need to be
dedicated, eager to learn, and good at juggling work and study.
14
BENEFITS
As well as gaining a nationally-recognised qualification, Apprentices can get a wide
range of benefits – including money off at over 1,600 retailers.
how to take part
We’re always looking for enthusiastic team members like Nathan. Most people who take the
Apprenticeship programme are Crew Members, although it’s open to everyone who works for us.
Everyone who visits our
restaurants should feel welcome,
and this is where our Customer
Care Assistants have such an
important role to play.
Tash
Catterick Garrison
They work in the dining area
to make sure all our customers
are having a good time,
whether that’s by chatting
to them, or making sure
everything’s spotless.
Coming back to McDonald’s
made a lot of sense because it
really fitted in with our family’s
lifestyle. There are restaurants
all over the country, so I can
get transferred to another
branch if we need to move
and not have to start again.
Plus there are plenty of shifts
– it’s not a nine-to-five. Our
restaurant is open 24 hours a
day, so I can fit my job around
school hours and not work
during the holidays. They’re
very considerate; they always
say the family comes first, so
if something does come up at
short notice most of the time
someone will cover a shift
for you.
Rewarding role
I used to be a Crew Member,
but being a Customer Care
Assistant gives you much
more of a chance to interact
with the customers. Lots of
people come up and say thank
you – it really does make you
feel special and that you’ve
done your job to the best of
your ability.
Job role #3
16
“I first worked for McDonald’s
23 years ago. After a few years
I left to join the army, and then
went on to start a family. My
husband’s still in the army and
he gets posted all over the UK.
If you’re an outgoing person
who enjoys working with
people then this is the job for
you. There’s a lot of help and
training, but you do need to
have a bubbly personality and
be relaxed talking to people
you don’t know.
We’re like a big family in our
restaurant. You wouldn’t think
there was an age difference
of twenty years between
some people; it doesn’t matter
what age you are or where
you’re from. It’s a really friendly
place to work.”
A quick look
Customer Care Assistants make
sure our dining areas are
inviting places to be. To do this,
they chat to our customers and
keep things clean and tidy. If
there are any spillages or messy
tables, they’ll sort things out.
Key SKILLS
The number one skill you’ll need is the ability to
read people. We’re after friendly and approachable
types who don’t mind rolling their sleeves up
and helping out customers.
A lot of families with young children pay us a visit,
so a knack for face painting would also come
in handy.
There are lots of perks to being a Customer Care Assistant,
including 28 days’ holiday and bonuses related to your restaurant’s
performance. You can also exchange some of your salary for
Childcare Vouchers.
Like many of our restaurant team members, Customer Care
Assistants have the flexibility to fit their work around other interests
and responsibilities.
MOVING UP
The customer service skills you’ll develop will be really useful if you decide to move
up the business. Some of our Crew Trainers and managers started out as Customer
Care Assistants.
how to take part
We’re always on the lookout for Customer Care Assistants like Tash. If you like working with people
and have a positive attitude, then this could be the role for you.
Our Crew Trainers do far more
than just show new starters
the ropes or check their work.
They provide inspiration to
our Crew Members and
Apprentices, helping them
become the best they can be.
If you’re highly motivated
and great at coaching people,
this could be your first step
towards a management role.
“I work at the Botley Road
branch, a beautiful place that
used to be a little pub. We’ve
got all kinds of people working
here; from 16 year-olds
starting out on their first job,
to older people who want to
do something for a day a week.
It’s a really supportive
environment. If you want to
train in customer services,
hospitality or catering, you
can’t really beat it. The training
is really well structured and
we’re very welcoming to new
starters. We all remember
what it’s like to come into the
restaurant on day one.
Getting inspired
I love to inspire people to do
a better job. There’s nothing
better than being able to look
at someone and say, ‘I trained
them – and they’re really good.’
It’s the little things that make
all the difference to customers.
We had a kid in who was
desperate for a blue balloon
and we had the whole team
searching the restaurant for
one. Upstairs; downstairs; in
the cellar – everywhere.
We eventually found one,
and I’m a pretty good balloon
modeller. So I made the boy a
blue dog. His mum wrote in to
thank us, which was great.
Good skills
I’d worked at McDonald’s
when I was at school. After I’d
finished college I applied to
work for them again, because
I wanted to develop my
management skills.
In terms of great training and
being able to work with a
diverse group of people, you
can’t get much better than
McDonald’s. And it’ll stand you
in great stead for whatever it
is you want to do.”
A quick look
Crew Trainers look after a
team of Crew Members and
Apprentices, helping them pick
up the skills needed to work
in every part of the restaurant.
It’s a role where you lead by
example, which means spending
a lot of time on the restaurant
floor. You’ll need to be a dab
hand at making a Big Mac,
and an expert at making
customers smile.
Key SKILLS
Working at McDonald’s is about being organised
and enthusiastic. Brilliant people skills are really
important too, as is an eye for detail.
There are lots of great benefits available, including employee
discounts at high street stores and performance-related bonuses.
Ash
Oxford
Job role #4
18
MOVING UP
This is a great chance to shine and show you’ve got the skills and drive to become
a manager. That’s what many of our Crew Trainers go on to do.
how to take part
We need more amazing Crew Trainers like Ash. As well as being a natural with people, you’ll need to
have spent six months or more as one of our Crew Members – you might also have completed our
Apprenticeship programme.
Shift Managers are the people
who run our restaurants on a
day-to-day basis. They’re
responsible for everything from
keeping the kitchen stocked to
keeping the team motivated,
so that every customer gets the
great service they expect.
It’s not a role for wallflowers,
or people who like to do one
thing at a time. But for
ambitious Crew Trainers,
it’s a rewarding next step.
“My parents are unable to work
and I’m their primary carer. So
when I started at McDonald’s
seven-and-a-half years ago,
I needed a flexible job that
would help me to support
them – as well as allowing
me to save for uni.
Working shifts means that if
I need to go home and care for
my parents for a few days, I can.
It wouldn’t be the same if I had
a standard nine-to-five job.
Making a difference
It’s flexible in other ways, too.
You can really focus on your
area of interest. For instance,
a lot of Shift Managers work
towards becoming a Planet
Champion, which means they
look for ways to improve
the energy efficiency of the
restaurant. But anyone can
get involved. A group of 80
or so of us recently walked
along the coast, cleaning up
the beaches.
We do Christmas cards for
our regulars, because without
them the business wouldn’t
be the same. One woman’s
been coming in for about 15
years – whatever time of day
she comes in we always cook
her bagel how she likes it.
Andy
Bury St Edmunds
Job role #5
20
Olympic buzz
One of my proudest moments
was working at the Olympics.
I got to hear the buzz of the
aquatics centre on my way to
work and I even caught some
events. I saw Jessica Ennis and
Usain Bolt competing – the
atmosphere was electric.
Before the Games I was
selected as one of the Olympic
torchbearers, because I do a lot
of volunteering in my spare
time. So I decided to bring the
torch into work one day so
people could have their picture
taken with it. There was a
queue of people snaking out of
the restaurant – in the space
of an afternoon we’d raised
£200 for Ronald McDonald
House Charities.
People don’t realise just
how much you can get out
of McDonald’s. You can get
qualifications and learn
practical skills like hospitality,
or even do your bit for the
environment. There’s
something for everyone.”
A quick look
Shift Managers have to keep
an eye on everything during a
shift; including food safety and
service times. They’ll deal with
queries from customers and
make sure that staff have
everything they need to ensure
a great customer experience.
Key SKILLS
Being good with all kinds of people is a must.
And it can get pretty busy in our restaurants, so a
cool head is vital. You’ll need to be very practical,
but able to focus on the bigger business picture.
It’s a challenging mix.
If you help your restaurant get great business results, you could be
in line for a performance-related bonus.
MOVING UP
All Shift Managers get a Level 3 Diploma in Shift Management and a Level 3
Award in Supervising Food Safety in Catering. They’re both nationally
recognised qualifications.
Do well as a Shift Manager and you’ll be well-placed to move on to more senior
management roles.
how to take part
We always need more inspirational Shift Managers like Andy. Provided you’ve worked as a Crew
Trainer, or have done the Apprenticeship programme, then this could be your chance to shine.
The Trainee Manager
Programme is a fast-track
to running a multi-million
pound restaurant. It’s open
to graduates or people with
a background in business.
Once they’ve completed the
initial programme, our Trainee
Managers then start off as
Assistant Managers – but if
you’ve got the drive and
ambition, there’s no limit
to how far you can go.
“While I was doing my
psychology degree, I went
along to a careers fair and
discovered McDonald’s. It’s not
a regular office job, plus you’re
working with people and
solving problems every day.
It was right up my street.
From the very first interview,
I got to spend time on the
restaurant floor. It was a real
challenge, but I got a taste for
it there and then.
Learning fast
In just a few months, you
learn what people have spent
10 years practising. Luckily
everyone was really friendly
and helpful from the start.
They’re really keen to teach
you things, even though a bit
later you’ll be teaching and
managing them.
It’s more of a lifestyle than
a job, and there are loads of
chances to try new things.
We do a lot for charity, which
is something I always wanted
to get involved in. I put my
name down for a charity bike
ride, even though I didn’t know
how to ride a bike! I did about
15 miles with loads of people
from other restaurants.
New opportunities
I’d never been to London
before I started at McDonald’s;
now I’ve been lots of times on
various courses. I’m always
meeting new people from
across the UK and learning
different things all the time.
In five years’ time I’d like to be
managing a big, busy restaurant.
I just feel comfortable working
here and I love the team spirit.”
A quick look
What it’s like
From day one, Trainee Managers
are on the shop floor learning
how the business works.
One minute they’re serving
customers, the next they’re
learning about stock control.
Key SKILLS
Sammy Jo
Stockport
We’re after people who can roll up their sleeves
and get involved. You’ll need to be a really quick
learner, as there’s a lot to pick up in a short
space of time. A logical mind and great people
skills are important too.
We’re one of The Times Top 100 Graduate Employers, and this
is a great opportunity to develop your skills with us while earning
a salary. You can take up to six weeks’ holiday a year – and if you
do well, there could be a performance-related bonus.
Job role #6
22
MOVING UP
It takes about 20 weeks to complete the initial stages of the Trainee Manager
Programme, but your training carries on throughout your career.
As soon as you’ve completed your training you’ll become an Assistant Manager. Do
well, and it won’t be long before you’ve progressed to Business Manager – and beyond.
how to take part
We need more Trainee Managers like Sammy Jo. To take part in the programme, you’ll need to be an
ambitious graduate or have experience in business. Plus you’ll need bags of enthusiasm.
In terms of hands-on experience
running a successful business,
being an Assistant Manager is
hard to beat.
Kelly
Berwick-upon-Tweed
They support the Business
Managers in every aspect of
operating a restaurant. So as
well as helping with recruitment
and training, the role involves
managing budgets and
planning for the future. It’s the
perfect launch-pad for more
senior management roles.
“We’re like a little family in our
restaurant and I’m like the
mother hen. I’m always bringing
in home baking. Brownies and
cupcakes; they’re the things.
I like to lead by example. As
long as you’re happy and doing
the job the way you’re supposed
to, then hopefully your staff will
be doing it as well.
Record-breaking
Scheduling the rota can be a
challenge. The team think I’m
mad, but I absolutely love it.
Over the summer we broke
pretty much every record
going because the scheduling
was spot on – that was a
great feeling.
To do well as an Assistant
Manager you have to be really
organised. Communication’s
important too – you must work
well with the person above you
and be able to talk to the crew
on their level.
Rapid progress
I went from Crew Member to
Second Assistant Manager in
just 11 months, which was
pretty fast. It was amazing to
be given the opportunity to
progress in such a short space
of time. That’s one of the things
I like about McDonald’s – they
help you realise your potential.
I did a business management
degree in Edinburgh, and in
my last year I studied logistics
and operations. I’d like to go in
that direction at McDonald’s –
Operations Consultant would
be my ideal job.
We get emails every couple of
weeks advertising opportunities
and secondments in different
areas of McDonald’s. You can
go and work in head office
for a year or two and then take
what you’ve learnt back to
the restaurant. It’s a really good
company to work for.”
A quick look
As the title suggests, Assistant
Managers help their Business
Manager run one of our
restaurants. It’s a varied role
that includes responsibility for
crew motivation, customer
service and financial planning.
Key SKILLS
You’ll need to be an expert multi-tasker to
make it in management. Plus you’ll need a flair
with people and be able to lead and inspire.
This is a salaried position, with six weeks’ paid holiday a year and
performance-related pay reviews. You’ll also receive lots of training
that’ll really boost your CV.
Job role #7
MOVING UP
Assistant Managers are involved in all areas of running the business, so the logical
next step is to run your own restaurant.
how to take part
24
We’re always looking for more all-rounders like Kelly. If you’re a graduate or someone with business
experience, you can become an Assistant Manager by completing our Trainee Manager Programme.
Or you might already be working for us and be looking to make the next step in your career.
Business Managers are
responsible for everything that
goes on in their restaurant –
from recruiting the right
people to optimising profits.
It’s a high profile role, and a
great opportunity to let your
leadership skills shine.
If you’ve ever wanted to run
a restaurant, this is the job
for you.
“Having worked at McDonald’s
for 12 years, I’ve seen just how
much people develop here.
In my time, I’ve promoted lots
of people. You pass on your
knowledge to them and you
can see the results when
they’re on the restaurant floor;
the passion they’ve got for
their job is great.
Spotting potential
The right attitude is essential.
You need to be a can-do person
who wants to get on with
things. A person who wants to
learn. Some of the people we
get in can be quite shy in the
interview, but giving them a
chance really helps them – and
it’s rewarding for me as well.
Alex
Lancaster
I’ve grown as a person, too.
This year, I got to do the
Foundation Degree programme
which took 12 months. I look at
what I achieved and I think to
myself: ‘McDonald’s has really
done me a favour here.’
Giving back
Through my job I’m now
someone who gets involved in
the community. We organise
litter awareness drives – we’ve
just done one with local
schools and the Boys Brigade.
I had to write to the local MP
and various councillors to get
them behind it – it took a while,
but it was totally worth it.
It’s definitely a rewarding job.
When you go home after a busy
shift or a long day you feel
appreciated and that you’ve
really achieved something.”
A quick look
A Business Manager runs
an entire restaurant. Each is
responsible for a team of around
80 people and a business with
an average turnover of £2 million.
Making sure it stays profitable
and well-run is ultimately down
to them.
They also play an important role
in making our environmental
and social initiatives a reality,
by focusing on ways to make
our restaurants more energy
efficient and more involved in
the local community.
Key SKILLS
Like all good leaders, our Business Managers
need great communication skills and a knack
for getting the best out of people. You’ll also
need to be a brilliant multi-tasker.
All Business Managers have the opportunity to study for a
Foundation Degree in Managing Business Operations. It’s awarded
by Manchester Metropolitan University.
There are a great range of other benefits available, including
six weeks’ paid holiday and a stakeholder pension scheme.
Job role #8
MOVING UP
Our Business Managers gain such brilliant experience that they can go on to
become Consultants, or take up a secondment in head office.
26
how to take part
We’re always after Business Managers like Alex, who are passionate about what they do. If you’ve
worked as an Assistant Manager, it’s a natural progression – and a rewarding one.
Our Operations Consultants
give strategic and practical
direction to our Business
Managers.
They work across a number of
restaurants, helping each one
plan and achieve their goals.
Operations Consultants need
to be great at building strong
working relationships, without
taking their eye off the longterm picture. It’s a big role, for
strong personalities.
“I’m responsible for six
restaurants in the Sheffield
area, with about 750 employees
and a combined turnover of
around £23 million. It’s ideal for
me, because I’m Yorkshire born
and bred, and my restaurants
are near where I live.
I started out as a Crew Member
during my gap year. I knew where
I wanted to be and realised
I could get there really quickly
with McDonald’s. Plus I loved
the job and was getting paid.
Evolution
An Operations Consultant
makes sure the stores and staff
evolve in the way our business
has. Five years ago there was
still that stereotype about the
‘McJob’, but now we’ve started
to let people know what we’re
about and how you can make
a career here. When you look
at the 100 best employers,
McDonald’s is always on the
list now.
The menu’s really changed too.
We’ve added deli sandwiches
and now have a wider range
of options for our customers
to choose from. I think the
reputation of our restaurants
has come on a long way.
Christiaan
Sheffield
Job role #9
28
Team effort
McDonald’s couldn’t really
work without its people and its
spirit. My role is to facilitate
that. I like to keep the team
involved in the big decisions
and give everyone a chance to
sit down and discuss where
we’re going.
One of the best things I’ve
ever done was running the
restaurant near the Orbit tower
during the Olympics. We served
5,680 breakfasts in an hour
and set world records that will
probably never be broken.
Everyone who worked there
should be proud – we showed
the world what we could do.
I’ve got a pretty good lifestyle
now and it’s because of my job.
And the opportunities I’ve had
are there for everyone who
puts in the hard work.
If you show that you want a
career in McDonald’s and want
to go as high as you can, there
will always be people who can
help you.”
A quick look
Operations Consultants provide
leadership to a group of
restaurants, usually around
seven or eight.
They coach and develop the
Business Managers, and
make sure each restaurant is
achieving its goals. They also
work with opinion formers and
the wider community to ensure
McDonald’s plays its part in the
local area.
Key SKILLS
You’ll be providing leadership, advice and inspiration
to some very busy managers. So if you don’t get
on well with people, you won’t get very far.
Great organisational skills are also important, as
you’ll arrange your own work schedule. Being
able to prioritise and multi-task is key too.
There are a wide range of benefits, which include a company car,
a stakeholder pension and the potential to earn a great bonus. Like
all salaried McDonald’s employees, once you’ve worked for the
business for ten years, you can take a paid eight-week sabbatical.
MOVING UP
If you deliver results here, you could develop your understanding of the business
even further via a secondment to head office.
how to take part
We’re always looking for dynamic Operations Consultants like Christiaan. To follow in his footsteps,
you’ll need a solid understanding of the way our restaurants work – and a successful track record
as one of our Business Managers.
Our Franchisee Consultants
are the main link between
McDonald’s and the people
who own and run most of our
restaurants – our Franchisees.
They work alongside our
Franchisees to build strong,
profitable businesses that
maintain the high standards
our customers expect. So great
commercial skills are essential.
“I see myself as a partner to
the Franchisees. I’m there to
provide support and advice –
it’s a really collaborative role.
Currently I work with four
Franchisees, who own a total
of 19 restaurants. I spend the
majority of my time with them.
Sometimes they might need
help adjusting their business
structure; sometimes they
want to hear someone else’s
perspective or need a bit of
reassurance. It’s different
every day.
My ultimate aim is to see the
Franchisees develop mature,
growing businesses. If that’s
happening then I’ve been
successful.
People friendly
I’ve been a consultant to, or
worked at, over 60 restaurants
and the people I have worked
with have always been fantastic.
It’s something you really notice
about McDonald’s.
I work with a very experienced
team of consultants, who are
great at offering advice to each
other. Plus there’s really good
support from other departments
within the business. Having
that help is key to doing my
job effectively.
Job role #10
McDonald’s is also a great
company for recognising and
rewarding hard work. I started
out as a Crew Member and
there’s always been a clear
path to the next challenge.
They really encourage you to
improve your skills through
development and training.
Anything’s possible here.
Proud winner
A few years ago I was picked
to receive the Presidents’
Award – a global award that
recognises all the hard work
you’ve put into your career.
Only a few people from the
UK win it each year and it’s
presented to you by the CEO
of McDonald’s Global over in
Chicago. Winning it was one
of the proudest moments of
my life.”
A quick look
Franchisee Consultants act as
the face of McDonald’s to our
Franchisees, offering them
advice and support. As well
as helping to craft long-term
business plans, they also
assess the performance of
each restaurant, to make sure
standards and targets are met.
Key SKILLS
You must be a strong negotiator and good
communicator to ensure the Franchisee’s
objectives meet the company’s goals. But you’ll
also need to be a good listener; someone who’s
brilliant at providing support and encouragement.
You’ll be working closely with some very
motivated business people – so it’s essential
you share their passion and drive.
training & BENEFITS
All new Franchisee Consultants prepare for the role through a
special training programme in the UK and USA. This includes a
week-long course at our global headquarters in Chicago.
Franchisee Consultants also get a competitive pay and benefits
package that includes a company car.
Jon
Derby
MOVING UP
30
All our Franchisee Consultants gain a wide-ranging understanding of our business
– which puts them in a great position to move on to a number of senior commercial
roles within McDonald’s.
how to take part
We’re always after brilliant Franchisee Consultants like Jon. You’ll need to have already excelled as
an Operations Consultant to follow in his footsteps, plus you must have a good track record in
restaurant management at McDonald’s.
Anne had a successful and
long-running career in IT,
but had always wanted to
run her own business.
Here, she explains how she
made the switch from
computers to catering, and
talks about the opportunities
and challenges that come with
running three busy restaurants.
“When I was 18, I had my
own market stall selling
jeans and T-shirts that I’d
bought from local factories.
And I always said I’d like to do
my own thing again one day.
But I grew up during the rise of
computing, and so for twenty
years, I worked in IT.
I run three restaurants now;
two in Leeds and one in
Wakefield. There isn’t a typical
day – that’s what I like about it.
I try and work at least a day a
I had a good career; it was
pretty lucrative and the rewards week in each of my stores and
then do the odd office day from
and challenges were there. My
thing was sales and operations home. I’m very hands on; it’s
and it was always quite a young, a job for people who want to
get stuck in and really build
vibrant environment. At one
a business. You need to be
stage I’d built up a team of
committed to it 24/7.
about 50 sales people.
After I left IT, my first experience
of franchising was running a
lettings business. But I’d always
seen McDonald’s as the number
one franchise – so I applied to
them and was accepted.
Case study
on and you learn by experience.
It gives you empathy with
everybody. I can do all the
jobs of all the people I employ,
which I think is wonderful.
When you start out as a
Franchisee it’s quite a long
process. There are a number
of interviews, with the ultimate
one being a panel interview
with senior people from the
board. Then you actually work
on the restaurant floor, starting
out as a Crew Member. You’re
there with your T-shirt and cap
The hardest and most
rewarding thing is managing
people. All in all, I employ about
220 people, and it’s about
getting the best out of them.
I like a good balance of
employees. We have a
predominantly younger
workforce, but my ideal is to
have a few semi-retired people
to provide a bit of a mix. We get
people who are just passing
through, who just want a
weekend job, and we get
people who see they can have
a career with McDonald’s.
I’ve had a lad come through
the Prince’s Trust where they
help the unemployed.
It needed someone like
McDonald’s to give him a try.
If you just looked at him on
paper you wouldn’t have given
him the opportunity – but
he’s already progressed to
Shift Manager.
Another member of my team
has been accepted on the
next Foundation Degree
programme for Business
Managers. It’s fantastic to see
the development in people.
I also have someone who has
a learning disability who works
for me a few mornings a week.
Because I look after such a
large workforce I can afford
to offer lighter duties to those
who wouldn’t normally be able
to work, which is a lovely thing
to be able to do.
The beauty of being a
Franchisee is that you are
picking up a toolkit put
together by people with lots
of experience and knowledge.
You add your skills and
experience to that mix and
hit the ground running.
32
Anne
Leeds
“There isn’t a typical day –
that’s what I like about it.”
It’s enabled me to have a much
bigger business, much quicker.
McDonald’s are great to work
with. It’s a partnership, and
they are very supportive.”
Our Franchisees come from
all walks of life.
While many of them have
worked for McDonald’s
or have run their own
restaurants, anyone with a
successful track record in
business has the potential
to do well.
The rewards can be
substantial, but so is the
commitment needed from
Franchisees in terms of
time and money.
If you’d like to join Anne in
becoming a Franchisee, it’s
a good idea to attend one of
our Open Days. You can find
out more about these – and
about what franchising
involves – by visiting
mcdonalds.co.uk/people
“From the day I walked in
I was made to feel welcome.”
Case study
Geneva came in to our
Manchester office to do some
temping 24 years ago. Today
she’s helping to trial a new HR
system that will soon be rolled
out across the UK.
We asked her about the many
changes she’s seen during her
long career at McDonald’s –
and about meeting Lord Coe
during the 2012 Olympics.
“I was testing the water to
see if I could juggle looking
after a family with work.
So I went to a temping agency
and they said, ‘We’ve got the
perfect job for you’. I did two
weeks of temping – and I’m
still here today.
It’s the people that make it for
me. We’re a team and we have
respect for each other. From
the day I walked in I was made
to feel welcome and we try to
extend that warmth to new
members of the team.
My current job title is Human
Resources Systems Officer.
I’m part of the Benefits and
Compensation team – there
are only seven of us within the
much larger People team, but
when you add up the years of
service it’s quite frightening.
We’ve got about 135 years’
experience between us.
It’s a really supportive place
to work. We each know
each other’s strengths and
weaknesses and we’ve got a
sense of when someone needs
a hand.
The way I talk to new
starters tells them a lot
about what McDonald’s is like.
I liaise with people just after
they’ve been recruited. I try not
to be too stuffy – it’s a balance
between being welcoming and
being professional. It sends
out an important message to
people about whether they’re
joining a good company.
34
Geneva
Manchester
A lot of the training and
benefits are online now, and
that’s a massive change. Our
employee discount scheme is
online, so it’s available 24/7.
That’s the way the world works
now – but making that happen,
and communicating it to our
people, is a big job.
I’m the go-to person for our
new HR system, People Stuff.
It’s being trialled in a few
restaurants at the moment and
I’m working quite closely with
them to make sure things run
smoothly. Eventually the whole
organisation will switch to the
new system.
My current role also means I
have to stay abreast of what
other companies are offering
their people, so we stay
competitive as an employer.
And we regularly review the
needs of our employees, to
make sure the benefits we’re
offering are right for them.
A few years back, my
colleagues elected me to
the McDonald’s European
Communication Council.
Every year they have a meeting
where people come together
from across the continent to
share ideas for best practice.
I went to Amsterdam and
Madrid and got to meet some
fantastic people. It was a real
privilege to represent the
company like that.
Another high-point for me was
working as a Games Maker at
the London 2012 Olympics.
I was chosen as one of the
volunteers, and I helped out
with the transport in Manchester.
I got to meet Lord Coe and the
Team GB football team. The
whole thing was amazing.
If you want to build a career
here, I’d say be a team player,
be flexible and be calm. Most
of all, be keen to learn –
because there’s always
someone willing to teach you
and share their knowledge.”
Each member of our People
team works hard to ensure
we have the right individuals
in the right roles, and that
everyone is fully trained and
rewarded accordingly.
They do everything they
can to help free-up our
managers so they can
spend more time with their
teams. It’s one of the
reasons McDonald’s is now
regarded as one of the best
employers in the UK. And it’s
great for our customers, too.
For more information
about the benefits of
working with us, check out
mcdonalds.co.uk/people
“There’s no limit to what
you can do.”
Chris is responsible for
turning our big ideas about
sustainability and ethical
business into reality.
As Logistics Manager, he has
to oversee the whole supply
chain, from the development
of new menu items to their
delivery in our restaurants.
We asked him about our
unique relationship with
our suppliers – and how
cooking oil has helped cut
our carbon emissions.
“I’ve been with McDonald’s
since 2005. I’d worked in
logistics before, for a wellknown textiles company and a
major brewery. But the supply
chain at McDonald’s is unique.
It’s very collaborative and
based on trust. We work closely
with our suppliers to make
sure they meet agreed targets
and that their culture and
ethics match ours. It’s a really
great way to do business.
Ray Kroc, the guy who
masterminded McDonald’s
business practices in the 50s,
called it the three-legged stool;
you’ve got the McDonald’s
company, the suppliers and the
Franchisees. If we all work
together, everyone wins.
We work hard to ensure we
have a sustainable and
efficient supply chain from
farm to front counter.
Our responsibility to protect UK
farming is summed up in our
Farm Forward policy (see p 5).
We aim to source many of our
ingredients locally: all of our
beef comes from British and
Irish farms and all our pork,
organic milk and free range
eggs are British.
Case study
Our approach is long-term.
We have a five-year distribution
strategy, which looks at things
like improving packaging quality
and reducing our CO2 emissions
throughout our distribution
chain. McDonald’s is growing
at a great rate, and we need to
adapt accordingly. For example,
we’ve introduced a system for
recycling the cooking oil in our
restaurants – it gets used as
bio-diesel in our trucks.
36
Chris
London
Our supply chain team is 25
strong and we’ve got a good
mix of people from different
commercial backgrounds.
Some have worked for
supermarkets; others are
food technologists, or have
farming backgrounds.
You definitely have to be
financially savvy, and you need
a real understanding of products
and processes. But common
sense is really important as well.
It’s vital to have an awareness
of the world you live in.
There’s a recognition
of talent and lots of
development opportunities.
I’m currently doing a one-year
management development
programme. And there are lots
of courses on subjects like
strategic thinking and how to
deliver great presentations.
Head office is really well set up
with classrooms and lecture
theatres. They invest in you,
and if you take it seriously and
commit to it, there’s no limit to
what you can do.
I like to feel that I’ve added
value above and beyond my
job. And one of the great things
about working at McDonald’s
is that they give you the
autonomy to do that.”
It’s hard to overestimate the
importance of the supply
and distribution team to
our business. For every
visit to McDonald’s, there’s
an enormous amount of
behind-the-scenes work
that has gone on to make
sure our products are of
consistently high quality.
Because we work so
collaboratively with our
suppliers, the team is
relatively small – but
they’re responsible for a
massive £820 million part
of our business.
The team have a variety
of skills and come from
a range of backgrounds.
Some joined as graduates;
others worked their way
up from our restaurants.
Many, like Chris, have
worked in logistics for
other organisations.
If you’re a graduate who’s
forward thinking, resourceful
and interested in complex
challenges, one way of
getting involved in logistics
is via our one-year industrial
placement scheme. You can
find out more about this at
mcdonalds.co.uk/people
THURROCK
Our West Thurrock drive thru is more than a
restaurant – it’s a peek into the future. We’ve added
iPads around the dining area, giving our customers
the chance to browse, send emails or play games
while they enjoy their food and drink. And our
interactive Magic Tables have also proved a huge hit.
They use innovative motion-sensitive technology to
provide younger customers (and their families) with
a memorable and engaging dining experience.
What our people say
“The interactive tables, kids area and
improved seating layout have made
this a real family restaurant.”
“It’s a fun place to be and work in,
and the makeover’s made it even better.
There’s a real team spirit and people
always help each other out.”
“The restaurant now looks very
vibrant and colourful, and is a more
welcoming place for customers.”
“The iPads and Magic Tables are excellent
ideas, as children and teenagers enjoy
playing with them while they eat their
meals. We’re definitely getting more
regular customers because of them.”
“The new design has given the restaurant
a more modern and contemporary feel –
and it’s easier to work in too.”
LEICESTER
Urban street art has inspired our new-look Leicester
Market Square restaurant. We’ve given it a radical
makeover, with graffiti on the walls and lots of
untreated timber, concrete and other contemporary
materials. The makeover has gone down really well
with the local community in Leicester – and made
the restaurant a more exciting and inspiring place
to work. It’s definitely one of the stand-out spots
on the high street.
What our people say
“When the restaurant is busy, the
atmosphere’s electric. The crew are
fantastic and we get a real variety
of customers. It’s fun and different
every day.”
“Leicester’s such a vibrant, multicultural place. The new design really
blends in with its surroundings.”
“When I first saw the new design,
I just thought ‘Wow’. It’s really fresh
and up-to-date.”
“It’s a lot more vibrant in the store
now, and I think it’s made the
customers a lot happier. I reckon
the team’s more motivated as well.”
“The atmosphere on shift is really
lively and enjoyable.”
39
The qualifications we offer
range from a small but really
useful course in personal money
management, all the way
through to a Foundation Degree.
But who awards these
qualifications – and what
are they comparable to?
The answers are right here.
40
THE QUALIFICATION
HOW DOES IT COMPARE? WHO’S IT FOR?
WHO AWARDS IT?
BTEC Certificate
in WorkSkills (Level 2)
GCSE Grade B
Students on our
Work Inspiration programme
Edexcel
Certificate in Adult Literacy
(English) (Level 1 & Level 2)
GCSE Grade D - G (Level 1)
GCSE Grade A*- C (Level 2)
Any restaurant employee
(especially Crew Members)
OCR
Certificate in Adult Numeracy
(maths) (Level 1 & Level 2)
GCSE Grade D - G (Level 1)
GCSE Grade A*- C (Level 2)
Any restaurant employee
(especially Crew Members)
OCR
Functional Skills qualification
in English (Level 1 & Level 2)
GCSE Grade D - G (Level 1)
GCSE Grade A*- C (Level 2)
Any restaurant employee
(especially Crew Members)
City & Guilds
Functional Skills qualification
in maths (Level 1 & Level 2)
GCSE Grade D - G (Level 1)
GCSE Grade A*- C (Level 2)
Any restaurant employee
(especially Crew Members)
City & Guilds
Managing Personal Finance
(Level 2)
GCSE Grade A*- C
Any restaurant employee
(especially Crew Members)
City & Guilds
Intermediate Apprenticeship
in Hospitality and Catering
(Level 2)
Five GCSEs Grade A*- C
Any restaurant employee
(especially Crew Members)
City & Guilds
Award in Supervising Food
Safety in Catering (Level 3)
A-level
Shift Managers
McDonald’s
Diploma in Shift Management
(Level 3)
A-level
Shift Managers
McDonald’s
Advanced Apprenticeship
in Hospitality, Supervision
and Leadership (Level 3)
A-level
Shift Managers
City & Guilds
Foundation Degree in Managing
Business Operations
Foundation Degree
Business Managers
Manchester Metropolitan
University
Our people are
what make
McDonald’s.
We’re proud to have one of
the most culturally diverse
workforces in the UK. And
whatever walk of life our
people are from, they’re all
driven by a desire to fulfil
their potential.
Our teams work really hard to
ensure that all our customers
have a great experience in
our restaurants, every time
they visit. And we offer great
training and opportunities to
help them succeed.
If you’ve been inspired to find
out more, pay us a visit at
mcdonalds.co.uk/people
McDonald’s
Next steps
42
A few of our partners
We couldn’t offer all the training and opportunities we do without
the support of our trusted partners.
The McDonald’s
Education Comapny
44
In 2009 McDonald’s established
the McDonald’s Education Company
as an independent company
to ensure good governance of
our Apprenticeship Programme.
The aim of the McDonald’s
Education Company is to support
high quality education programmes
for all our employees; improving
their skills and widening their
opportunities.
Learndirect aims to transform
the skills and productivity of the
working population, by using
technology to bring people together
to work, share and learn online.
Learndirect helps our people
improve their literacy and numeracy
skills through online learning.
City & Guilds is the UK’s leading
vocational awarding body.
City & Guilds partners with
McDonald’s to deliver our
Apprenticeship Programme and
also supports us with their
expertise and quality assurance.
Sector Skills Councils are
independent and UK-wide
organisations led by employer
demand for skills systems in a
particular industry. People 1st
is the Sector Skills Council for
hospitality, passenger transport,
travel and tourism.
McDonald’s has partnered
with Manchester Metropolitan
University (MMU) to offer our
Business Managers a Foundation
Degree in Managing Business
Operations. MMU awards this
Foundation Degree, which
is delivered and assessed
by McDonald’s.
Plotr is an inspirational online
careers portal that gives young
people aged 11 to 24 years old
a one-stop careers solution.
It provides young people and
their teachers with trustworthy,
up-to-date careers information
linked to industry, education and
local communities. McDonald’s
is a founding member of plotr.
The National Apprenticeship
Service has end-to-end
responsibility for apprenticeships
in England and is the government
body that helps companies
and organisations understand
and support the government
skills strategy.
The Skills Funding Agency
is a partner organisation of
the Department for Business,
Innovation and Skills. It funds and
regulates adult further education
and skills training in England.
The European Social Fund is
one of the EU’s Structural Funds,
set up to reduce differences in
prosperity and living standards
across the EU, thereby promoting
economic and social cohesion.
mcdonalds.co.uk/people
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is bleached using a Totally Chlorine Free process.