WELCOME
Teamwork Presentation
Marketing Seminar
Agenda
Manajemen Pemasaran BBM
Tanker & Tugboat (M Sajir Jafar)
Marketing Strategy in the era of
‘Internet of Things’ ( Wisnoe P Pribadi)
The Common Ground
Marketing Definitions
Kotler dan Keller, ‘Pemasaran adalah suatu proses kemasyarakatan
dimana individu dan kelompok memperoleh apa yang merek
butuhkan dan inginkan dengan menciptakan, menawarkan, dan
secara bebas mempertukarkan produk dan jasa yang bernilai
dengan orang lain (Kotler, 2009:5).
Definisi lain dikemukakan oleh AMA (Association Marketing of
America) menyebutkan bahwa ‘pemasaran merupakan serangkaian
strategi yang melibatkan seluruh bauran pemasaran untuk
meningkatkan nilai barang dan jasa yang bertujuan memuaskan
seluruh pemangku kepentingan perusahaan’ (www.marketingpower.com)
The Common Ground
5 Pillars of Marketing
Proses pemasaran merupakan upaya strategi multidisipliner
yang melibatkan pengetahuan soal bauran pemasaran (produk,
harga, promosi, tempat, sarana fisik ) (Kurniawan, Arief Rakhman, Total
Marketing, 2014).
Produk
• Manajemen
Pemasaran
BBM Tanker &
Tugboat
Distribusi
Pemasar
Promosi
• Pemasaran
Jaringan
Telekomunikasi
• Manusia, Perilaku
Pemasar
• Pemasaran di
era ‘intenet of
things’
Purpose and objectives
 Disusun sesuai konsentrasi anggota tim
 M.Sajir Jafar dengan pokok bahasan
Pemasaran Produk, sesuai kegiatan
usaha Oil and Gas untuk Tankers dan
Tugboats
 Wisnoe mengetengahkan Strategi
Pemasaran pada era ‘Internet of
Things’
Team Work
M.Sajir Jaffar – nirm
14527011,
Wisnoe P Pribadi – nirm
14527003
M. Sajir Jafar
Direktur Pemasaran
PT Siak Makmur Mandiri
:
Manajemen Pemasaran
BBM Tankers & Tugboat
Wisnoe P Pribadi
CEO, CIO, Founder ‘OneCent’
:
‘Marketing Strategy
in the era of
Internet of Things’
Marketing Stratgegy and
Internet of Things
Strategy Definitions

a careful plan or method for achieving a particular goal
usually over a long period of time.

the skill of making or carrying out plans to achieve a goal.

Strategi menurut Wheelen dan Hunger, membagi Strategi
Generik Porter menjadi 3 (tiga) bagian yaitu :
 Strategi Stabilitas (Stability Strategy)
 Strategi Ekspansi (Expansion Strategy)
 Strategi Penciutan (Retrenchment Strategy)

Pada waktu terbatas ini, hanya membahas Stategi
Pemasaran pada era ‘internet of things’, secara umum atau
generik
Marketing Stratgegy and
Internet of Things
Internet of things,
the Definitions

The Internet of Things (IoT) is the network of physical
objects or "things" embedded with electronics, software,
sensors, and network connectivity, which enables these
objects to collect and exchange data.

The Internet of Things allows objects to be sensed and
controlled remotely across existing network infrastructure,
creating opportunities for more direct integration between
the physical world and computer-based systems, and
resulting in improved efficiency, accuracy and economic
benefit.
Promise & Definitions
Internet of Things
Marketing Stratgegy and
Internet of Things
IoT, the Evolution

As of 2014, the vision of the Internet of Things has evolved
due to a convergence of multiple technologies, ranging from
wireless communication to the Internet and from
embedded systems to micro-electromechanical systems
(MEMS). This means that the traditional fields of embedded
systems,
wireless sensor networks,
control systems,
automation (including home and building automation), and
others all contribute to enabling the Internet of Things (IoT).
Promise & Definitions
Internet of Things
Marketing Stratgegy and
Internet of Things
e-Commerce &
web Commerce



Web commerce is a form of electronic commerce that is
conducted primarily through the World Wide Web, but may
also use email and other aspects of the Internet.
Merchants set up a website to display their products or
services for consumers to access by using a web browser.
Websites present the consumer with various options for
searching and selecting products and services, which offer
speed and convenience of shopping from home or the office.
Although the consumer lacks sensory perception of the
actual product, he/she gains benefits of shopping 24 hours a
day.
Some merchants attract customers to their websites by
advertising through web banners or email. Other merchants
may drive customers to their websites through more
traditional methods, such as print media, radio or television.
Merchants can also extend their online sales reach and
revenue by creating an affiliate marketing strategy.
Marketing Stratgegy and
Internet of Things
e-Commerce &
web Commerce

e-commerce, is the trading or facilitation of trading in
products or services using computer networks, such as the
Internet. Electronic commerce draws on technologies such
as
mobile commerce,
electronic funds transfer,
supply chain management,
Internet marketing,
online transaction processing,
electronic data interchange
(EDI), inventory management systems, and automated
data collection systems.

Modern
electronic
commerce
typically uses
the
World Wide Web for at least one part of the transaction's life
cycle, although it may also use other technologies such as
e-mail.
Marketing Stratgegy and
Internet of Things
 Marketing Strategy in the era of Internet
of Things
 What’s change and what doesn’t
Generic, Grand to Functional Strategy (Dr. Husein Umar – SKB edisi 3)
 Old Strategy vs New Strategy
 Available Media
 Social Media
Internet of Things as
Marketing Strategy
 Knowing your Consumer knowing your
Customer, knowing their Behaviour
 What they like best
 Winning their Heart winning their
Minds
 Internet of Things, is ONE of new
and constantly changing Marketing
Strategy today
Recommendations &
Conclusions
 Recommend one or more strategies
 GO with internet technology or you’ll
left behind
 Thinking with NO BOX
 Suggest what to do next
 Maximize the use of internet
Technology or somebody will use you
 Identify action items
 NEVER stop learning of internet
technology, the sky is the limit
Discussion and Best
Practices
 Invite discussion for best practices
THANK YOU
by:
Wisnoe P Pribadi
GRAND PRIZES
Grand Prize!
THANK YOU
All