PENYUSUNAN STRATEGI
Tugas Ahli Strategi yang Efektif
1.
Suka bekerja keras
2.
Mempunyai wawasan yang luas dan
analisis yang menyeluruh (integrated)
3.
Berpikir jernih (objectif) dan melontarkan
banyak gagasan dalam pengambilan
keputusan
Peran Konsultan Manajemen
Konsultan biasanya terlibat dalam
merumuskan strategi dan bagaimana
mengimplementasikan strategi perusahaan
dan membantu dalam merancang kerangka
evaluasi dan pengendalian strategi
perusahaan agar nantinya dapat diketahui
efektifitas strategi perusahaan yang
diimplementasikan.
Social Responsibility
Broader responsibility:
Private corporation has responsibilities to
society that extend beyond making a profit.
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Social Responsibility
Friedman’s Traditional View
“There is one and only one social
responsibility of business – to use its
resources and engage in activities
designed to increase its profits…”
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Social Responsibility
Carroll’s Four Responsibilities




Economic
Legal
Ethical
Discretionary
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Responsibilities of Business
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Social Responsibility Benefits
Ben & Jerry’s
Maytag
Procter &
Gamble
Rubbermaid
•Environmental concerns may enable
the firm to charge premium prices and
gain brand loyalty
•Trustworthiness may help generate
enduring relationships with suppliers
and distributors without spending time
and money policing contracts
•Can attract outstanding employees
who prefer working for a responsible
firm
•More likely to attract capital from
investors who view reputable
companies as desirable
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Reasons for Unethical Behavior
Moral Relativism

Morality is relative to some personal,
social or cultural standard and that there
is no method for deciding whether one
decision is better than another.
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Social Responsibility
Kohlberg’s Levels of
Moral Development

Preconventional Level
– Concern for self

Conventional Level
– Consideration of laws and norms

Principled Level
– Adherence to internal moral code
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Social Responsibility
Code of Ethics:
 Specifies how an organization expects
its employees to behave while on the
job.
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Social Responsibility
Ethics
The consensually accepted standards of
behavior for an occupation, trade, or
profession
Morality
The precepts of personal behavior based
on religious or philosophical grounds
Law
Formal codes that permit or forbid certain
behaviors
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Social Responsibility
Approaches to Ethical Behavior
 Utilitarian
Actions and plans judged by
consequences
 Individual Rights
People have fundamental rights to be
respected in all decisions
 Justice
Distribution of costs and benefits to
be equitable, fair, and impartial
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Social Responsibility
Approaches to Ethical Behavior
Categorical imperatives
“golden rules”
Not restrict others behavior
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Social Responsibility
Impact of the Internet
Issues –

Cybersquatting

Taxation

Public Interest
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