I n tegrate d A sset Management
Maximizing your efficiency through a comprehensive,
private-labeled investment advisory solution
8 66.53 0.1400
w ww.advis or yalpha.com
A D i ffe rent A pproach
Freeing you to strengthen client relationships
and drive business growth
Advisory Alpha provides a comprehensive investment advisory solution
that is private labeled to your unique brand and integrates professional
asset management, seamless practice management, and extensive
marketing programs. This INTEGRATED ASSET MANAGEMENT PROGRAM
is offered through strategic partnerships with select independent
financial advisors.
SEAMLESS
PRACTICE
MANAGEMENT
PROFESSIONAL
ASSET
MANAGEMENT
EXTENSIVE
MARKETING
PROGRAMS
As a successful independent advisor, you know that your focus on developing and maintaining client
relationships—the foundation of every advisory firm—is pivotal to your success. As the financial services
industry evolves, regulations multiply, and volatile markets persist, you face increasing demands on your
time, which divert attention away from your clients. Specifically, investment management activities can
consume a substantial portion of your time. Based on our decades of experience, extensive research,
and investment credentials, we designed this Integrated Asset Management Program so that you can
maximize your efficiency, focus on your clients, and propel your business to the next level.
2
INT EGR ATED AS S ET M AN AGEM EN T
2014
As s e t Management
Specialized investments designed for optimal performance
Advisory Alpha provides professional asset management that gives you the confidence and resources to better
serve your existing clients and expand your business, in a solution that is easy to integrate into your practice.
These investment services are extensive and include: research, portfolio construction, trading, rebalancing, and
portfolio administration functions. Each of these services is exceptionally documented, which helps to satisfy everchanging regulatory requirements.
Our institutional-quality investment solutions employ an actively managed process, are composed of Exchange
Traded Products, and cover a wide range of traditional as well as alternative asset classes. This unique approach
is well-suited to the mass affluent market and also helps you to capitalize on specialized opportunities that you
encounter. Advisory Alpha’s investment solutions are as follows:
3
»»
Our ADVISORY PORTFOLIO SOLUTION contains the Core Allocation Series and Focused
Objective Series. The investment strategies contained in the Core Allocation Series serve as the
foundation of each investor’s portfolio by employing robust diversification as well as seeking both
growth and income. The Focused Objective Series of portfolios offers additional, specialized exposure
required by select investors with more specific investment objectives. This broad and considered
variety of investment strategies allows for the essential flexibility and customization dictated exclusively
by each investor’s needs.
»»
Our ADVISORY RETIREMENT PLAN SOLUTION is tailored specifically to each employer’s
needs through an innovative combination of flexible investment choices, cost efficiency, and fiduciary
coverage. We coordinate a properly-assembled team that provides plan sponsors with the necessary
support needed to simplify the retirement plan operations and management. The value of this service
model extends beyond the objectives of the employer to the goals of each plan participant. We
embrace the individuality of each employee by offering tools to improve education, communication,
and personalized advice.
IN TEGR ATED AS S ET M AN AGEM EN T
2014
Private Labeled
A systematic approach to elevate your brand
We serve as your own private wealth management team by directly integrating our asset management,
marketing programs, and practice management into your brand. Every element of our comprehensive
business model is established for your unique identity. Our professional design team customizes a vast
toolkit of materials for your firm and every client-facing resource projects your brand.
Allocation
By Asset
By Asset
Class
Allocation
20.9%
Utilities
Healthcare
8.5%
7.6%
2.4%
9.9%
9.0%
12.0%
12.0%
27.0% EQUITY
EQUITY
US Equity 0.0%
US EquityBlend 17.0% US Large Cap Blend
Cap
US Large
Cap Blend
US Mid
Cap Blend
US Small
5.0%
6.0%
6.0%
20.7% Financials
5.6% Materials
Materials
3.6%
33.0%
16.5%
Financials
5.9%
Equity
0.0% EQUITY
0.0% US Equity
58.0%
Allocation By Asset Class
Allocation By
Allocation By Asset Class
By Sector
Equity Allocation By Sector
Income Allocation
Sector
By Sector
Fixed
By
Sector
Staples
Allocation
Equity Allocation By
Staples
ConsumerAllocation
11.7% Consumer Staples
46.6% Governments
Equity Class
11.8% Equity Discretionary
11.7% Consumer
Class
11.7% Consumer Staples
Allocation By Asset Allocation By Asset
Discretionary
Consumer
12.8% Consumer Discretionary
23.3% Financials
12.6%
12.7% Consumer
12.5% Consumer Discretionary
Class
Industrials
16.5% Industrials
2.0% Consumers
Industrials
16.8%
Energy
Telecom
16.8% Industrials
1.2%
Energy
1.6%
Tech/Telecom
0.8%
Healthcare
0.6%
Materials
3.6%
Utilities
8.9%
Healthcare
7.6%
Energy
21.0% Industrials
2.3% Telecom
10.4% Technology
Technology
Utilities
2.9%
6.0%
Materials
3.6%
Utilities
8.4%
Healthcare
7.6%
Energy
2.5%
Telecom
10.0%
14.0%
14.0%
Intl Equity
Blend
US Mid Cap Blend
Cap
US Small
30.0%
5.6%
3.6%
9.1%
Technology
Blend
CapCanada
US Large
2.4%
1.9% Canada
7.0% Intl Equity
US Mid Cap Blend
Japan
5.5%
Japan
4.9%
3.0%
US Small Cap Blend
Developed Large
Cap Blend
Australia
3.0%
Intl Small/Mid Cap
1.9%
Australia
Blend
1.7%
1.0%
Emerging Large Cap Blend
Europe
Intl Equity
17.8%
15.5% Europe
Markets
Cap Blend
Developed Large
Emerging
Markets
15.5%
13.0% Emerging
Intl Small/Mid Cap Blend
Cap BlendFIXED INCOME
58.0%
Emerging Large
0.7%
Canada
55.9%
1.0%
Japan
2.4%
Canada
0.4%
Australia
5.4%
Japan
5.4%
Europe
1.9%
Australia
9.0%
11.0%
5.0%
10.0%
Blend
Intl Equity
Large Cap
4.0%
94.0% FIXED INCOME 10.0%
Intl Equity
Cap Blend
US Fixed Income13.0%
Large
79.9%
Energy
Telecom
2.0%
8.8%
9.0%
Japan
1.8%
Australia
Page 1
Page 1
Page 1
Series
31, 2013
Allocation
December
Core
Page 1
Core Allocation
Focused Objective
Series
Series
3.3%
6.5%
3.5%
5.9%
US Large Cap Value
US Mid Cap Value
US Small Cap Value
Intl Equity
Intl Equity
US Small
Value
Cap Value
Developed Large 7.4%
Cap Blend Intl Equity
3.0%
Intl Small/Mid
Developed
Cap Blend
Large Cap
1.6%
Emerging Large
Value
Cap Blend Intl Small/Mid
2.8%
Cap Value
Emerging
Large Cap
Value
1.5%
Canada
3.6%
Japan
7.7%
Australia
By Sector
12.5% Consumer
Discretionary
16.6% Industrials
5.9%
3.6%
Energy
Technology
8.7%
Consumer
9.0%
Consumer
13.5% Industrials
20.9% Financials
Materials
Utilities
8.7%
Healthcare
7.6%
Energy
2.4% Telecom
Equity
12.2% EQUITY Allocation By Geography
10.0% Technology
Equity Allocation
By Geography
US Equity
US Large
Equity Allocation
Cap
US Mid Cap Value
38.6% United States
4.8%
US Large Cap
Blend
US Mid Cap Blend
1.5%
1.6%
US Small Cap
Blend
1.7%
8.0%
8.0%
Telecom
6.3%
40.0% EQUITY
23.0% US
Equity
7.0%
17.0%
Developed Large Cap
Value
7.0%
Intl Small/Mid Cap Value
Emerging Large Cap 7.0%
Value
3.0%
By Sector
Equity Allocation
11.9%
Consumer Staples
20.8% Financials
Healthcare
9.5%
3.2%
3.3%
3.5%
15.9%
19.5% Europe
2.2%
Canada
5.8%
Japan
Energy
Telecom
Technology
39.3% United
States
3.4%
Intl TIP All-Term
2.0%
2.0%
All-Term
Treasury 40.0%
Emerging Treasury 2.7%
All-TermDeveloped CorporateAll-Term
Intl TIP All-Term 4.7%
Emerging
All-Term
Treasury
3.0%
20.0% Intl
All-Term
TIP
36.9% Low Quality
40.0%
40.5% High
Quality
20.1% Medium
Quality
All-Term
39.4% Low
20.0%
27.0% ALTERNATIVES
Quality
19.0% ALTERNATIVES
12.2% Hard Assets
31.8%
0.0%
11.0%
20.0%
ALTERNATIV
6.8%
Master Limited Partnerships Hard Assets
24.8%
ES 0.0%
1.0%
5.4%
Commodity
Global Real Estate
HardFixed
Futures
Assets
2.0%
Income Allocation By
Precious Metals 4.0%
Commodity
Maturity
5.0%
0.0%
Futures
Master Limited 11.0%
80.0%
Fixed Income
PartnershipsGold
Hybrids
3.0%
Global Real Estate 4.0%
Allocation By
Silver
9.5%
80.0%
US Preferred Stock
Maturity
3.2%
Master Limited
5.3%
Fixed Income
US Convertible Debt8.0%
2.6%60.0%
Partnerships
Global Real
Hybrids
Allocation
80.0%
Estate
60.6% High
Quality
17.7% Medium
Quality
21.7% Low
Quality
14.8%
3.0%
3.0%
5.0%
CASH
3.0%
US Preferred
Stock
US Convertible 7.0%
40.0%Hybrids
Debt
4.5%
US Preferred
2.5%
Stock
US Convertible
Debt
20.0%
CASH
3.0%
CASH
60.0%
29.2%60.0%
0 to 5 Years
40.0%
Page 1
41.6% 5 to 10 Years
29.2%
10 to 30 Years
40.0%
20.0%
0.0%
Page 1
December 31, 2013
December 31, 2013
Page 1
Focused Objective Series
0.0%
Core Allocation
Series
Focused
Objective
By Maturity
36.8% 0 to 5
Years
39.5% 5 to 10
Years
23.7% 10 to
30 Years
20.0%
0.0%
Page 1
59.7% 0
to 5 Years
26.0% 5
to 10 Years
14.3% 10
to 30 Years
December 31, 2013
Series
December 31,
2013
December
ADVI
Inv estm
SORY
PORT
FOLIO
SOLU
31, 2013
TION
icy
ent Pol
Sta tem
ship through
y relation process
the advisor investm ent
FOLIO
PORT
Guiding
of the
SORY
ADVI
each step
Mo del
Calcula
Staples
Discretionary
10.2% Materials
10.2% Utilities
3.3% Healthcare
9.5%
8.5%
6.2%
By Geography
57.5% United
States
1.4% Canada
2.0% Australia
44.1% FIXED INCOME
29.1% Emerging Markets
38.0% FIXED
3.5% Japan
18.3% Europe
27.4% US Fixed
INCOME
Income
53.0% FIXED
28.0% US
7.5% Australia
3.5%
14.2% Emerging
US Treasury Long-Term
Fixed Income
INCOME
Markets
2.0%
40.7%
1.6%
US Treasury
US TIP All-Term
19.0% Europe
US Fixed
Short-Term
5.5%
22.0%
US TIP All-Term
Fixed Income Allocation
US Corporate All-Term2.0%
US Treasury
29.3% Emerging
By Quality
8.7%
3.0%
Short-Term
US Corporate
US High Yield All-Term3.0%
US TIP All-Term
All-Term
Markets
80.0%
Fixed Income
1.8%
3.9%
US High Yield
US Mortgage Backed 6.0%
US Corporate
All-Term
All-Term
Allocation By
6.3%
6.1%
US Mortgage
US Bank Loan All-Term5.0%
Quality
US High Yield All-Term80.0%
Backed All-Term
10.0%
1.3%
US Bank Loan
Fixed Income
US Mortgage All-Term
All-Term
60.0%
4.4%
Backed All-Term
Allocation
16.7% Intl Fixed
80.0%
US Bank
Loan All-Term
Income
By Quality
10.0% Intl
60.0%
2.7%
Developed Treasury
Fixed Income
All-Term
33.8% High Quality
12.3%
3.9%
Developed Treasury
Developed Corporate 3.0%
Intl Fixed
All-Term
40.0%
All-Term
3.0%
6.7%
1.9%
Income
Developed Corporate
60.0%
Emerging Treasury All-Term
29.3% Medium
Developed
Quality
December
Allocation
Series
December
Core Allocation Series
Consumer Staples
Consumer Discretionary
13.5% Industrials
20.8% Financials
10.1% Materials
10.2% Utilities
8.5%
25.9% EQUITY
10.0% US Equity
Canada
5.2%
Developed
Cap Blend 4.0%
Blend
Intl Small/Mid
Large Cap
2.0%
Emerging
3.0%
Equity Allocation By
Sector
By Asset
Class
Equity Allocation
Materials
Utilities
Healthcare
7.5%
2.2%
10.6% Technology
16.5% Europe
Markets
17.4% Europe
6.6% Emerging
11.3% Emerging Markets
17.0% Emerging Markets
Developed
Cap Blend US Treasury Short-Term 7.0%
Intl Small/Mid 14.0%
43.0% US Fixed Income
Cap Blend
US Treasury All-Term
Large4.0%
Emerging
5.0%
US Treasury Short-Term
US TIP Short-Term
2.0%
Quality
By 3.0%
US TIP All-Term
US TIP All-Term
15.0% FIXED INCOME
Allocation By QualityFixed Income Allocation By Quality
2.1%
By Quality
Income
Fixed
5.0%
Allocation
US Corporate
US Corporate Short-Term
All-Term
Allocation
20.0%
US Fixed Income
Allocation By Quality
11.0%
INCOME
All-Term
Income
Income
Fixed Income
80.0%
8.0%
US High Yield All-Term
US Corporate
Fixed
Short-Term
8.9%
Fixed
US Treasury
50.0% FIXED
10.0% 80.0%
FIXED INCOME
US Mortgage Backed All-Term
US High Yield Short-Term 1.0%
Fixed Income
7.8%
US TIP All-Term
Income
1.0%
24.0%
12.0%
37.0% USTreasury Short-Term
80.0%
US Bank Loan All-Term
US High Yield All-Term
All-Term
5.8%
US Fixed
All-Term
US
1.0%
80.0% US Corporate
80.0% US Mortgage Backed
18.0% US Treasury Short-Term 4.0%
60.0%
7.1%
US High Yield All-Term Quality
US TIP All-Term
High
All-Term
2.0%
US Bank Loan All-Term 3.0%
All-Term
2.0%
All-Term
44.3% High Quality
Backed
60.0%
15.0%
8.2%
40.1%
Intl
Fixed Income
US Mortgage
High Quality
US TIP
US Corporate All-Term
2.0%
46.5% High Quality
All-Term 4.0%
42.3% 60.0%
Quality
1.0%
All-Term
Quality
Medium
48.7% High Quality
US Bank Loan 5.0%
Developed Treasury All-Term
US Corporate All-Term
Quality
US High Yield Backed All-Term
3.0%
32.4% Medium
19.3%
Medium
Yield
8.0%
2.0%
20.4% Medium Quality
60.0%Intl Fixed Income 60.0%
All-Term
40.0%
5.0%
US High
Corporate19.9%
US Mortgage14.1%
Quality
All-Term
Backed
LowDeveloped
16.8% Medium Quality
7.0%
4.0%
23.3% Low Quality
Loan All-Term Developed Treasury Short-Term
Quality
40.6%
2.0%
40.0%
US Mortgage All-Term
Emerging Treasury All-Term
Income
US Bank
33.1% Low Quality
2.0%
37.8% Low
Loan
All-Term
4.0% Intl Fixed3.0%
12.0%
2.0%
40.0%
34.5% Low Quality
US Bank
Intl TIP All-Term
Developed Treasury
All-Term
2.1%
All-Term
7.0%
40.0% Developed Treasury
1.0%
Income
40.0%
Developed Corporate
All-Term
20.0%
Fixed2.7%
Developed Corporate
All-Term
All-Term
1.0%
13.0% Intl
Fixed Income
Treasury Emerging Treasury
All-Term
20.0%
Emerging Treasury All-Term
All-Term
Developed 5.3%
1.0%
Treasury
6.0% Intl
5.0%
Corporate Intl TIP All-Term
All-Term
20.0% ALTERNATIVES 20.0%
Developed Corporate All-Term Developed 2.0% All-Term
1.0%
20.0% Intl TIP
4.0%
2.0%
Treasury20.0%
0.0%
DevelopedTreasury All-Term
Emerging
11.0% Hard Assets
2.0%
2.0%
Emerging
0.0%
Intl TIP All-Term
1.0%
All-Term
2.0%
1.0%
Commodity Futures
By Maturity
0.0% Allocation By Maturity
Intl TIP
Fixed Income Allocation By Maturity
By Maturity
0.0%ALTERNATIVES
2.0%
1.0%
Precious Metals
Fixed Income
Allocation
ALTERNATIVES14.0%
Maturity
Allocation
0.0% 0.0%
5.0% Income
ES
Master Limited
Partnerships
Income Allocation By
Assets
Fixed80.0%
9.0% Hard Fixed
Fixed Income
IVES
ALTERNATIV Hard Assets
3.0%
Global
Commodity Futures 80.0%Real Estate
0.0%
1.0%
ALTERNAT 20.0% Hard Assets
80.0%
Precious Metals
15.0%
1.0%80.0%
Assets 11.0%
Futures80.0%
Partnerships
Hard
9.0%
Limited
60.0%
Years
Hybrids
Hybrids
Master
5
Commodity
Futures
0.0%
to
5.0%
0
9.0%
1.0%
Metals
43.0%US60.0%
Estate
to 5 Years
Commodity
Global Real3.0%
Precious
Preferred
Stock
2.0%
36.4% 0 to 5 Years
37.4% 0
Partnerships
Metals
1.0%
2.0%
to 10 Years
65.2% 0 to 5 Years
Precious
60.0% 10 Years
Partnerships
42.8% 0 to 5 Years
6.0%39.4%US5Convertible
Master Limited
Debt
to
1.0%
Limited
5.0%
Estate 60.0%
60.0%
35.8% 5 to 10 Years
Years
38.4% 5
Master
40.0%
Global Real
19.7% 5 to 10 Years
10 to 30
5.0%
Real Estate
3.0%
35.1% 5 to 10 Years
5.0% Hybrids 17.6% 40.0%
to 30 Years
Global
27.7% 10 to 30 Years
Years
24.2% 10
2.0%
US Preferred Stock
15.1% 10 to 30
2.0%
6.0% CASH
40.0%
22.1% 10 to 30 Years
3.0%DebtCASH
US Convertible
3.0% 40.0%
9.0% Hybrids
Stock 40.0%
20.0%
US Preferred
Stock
6.0% Hybrids
Debt
3.0%
20.0%
US Preferred
Debt
US Convertible
2.0%
20.0%
6.0%
US Convertible
20.0%
4.0%
CASH
0.0%
3.0%20.0%
0.0%
31, 2013
0.0%
3.0% CASH
December
0.0%
0.0%
CASH
31, 2013
31, 2013
Core
25.0%
Asset Class
Allocation
20.4% Financials
21.1% Financials
9.8%
y
19.0%
By Geography Equity Allocation By Geography
EQUITY
Income Allocation
By Geograph12.0%
By Geography
Geography
US Fixed
Equity
Equity Allocation By
Equity Allocation
4.0%
US Large Cap Blend
68.0% EQUITY United4.0%
States US Mid Cap Blend
85.9% United States
Blend United States
63.2% United States
Equity 4.0% US Small Cap 63.0%
38.0% US 56.9%
United States
Allocation
ent
SOLU
ted guidanc
AccountÿOverv
TION
S ele ctio
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n G uid
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StevenÿOsterinkÿJr.
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BEGINNINGÿVALUE
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1,089.19
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4
:ÿ11/7/2011
28,446.08
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5,560.63
1,164.82
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46,583.31
PortfolioÿInceptionÿDate
SinceÿInception
45,494.12
239.05
TotalÿExpenses
ENDINGÿVALUE
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iew
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46,583.31
46,583.31
3,296.19
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$35,000.00
$30,000.00
$25,000.00
$20,000.00
$15,000.00
$10,000.00
Number
Phone
Web Address
$5,000.00
$0.00
11/7/2011
3/31/2012
9/30/2012
PortfolioÿValue
3/31/2013
CumulativeÿNetÿInvestm
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9/30/2013
3/31/2014
Number
Phone
Web Address
Investmentÿadvisoryÿservicesÿofferedÿ
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2
It is difficult to market your firm, if the investment solutions that you provide do not have your name on
them. Among asset managers that claim to provide custom branding, private-labeling is usually restricted
to co-branding, where they simply add your logo alongside theirs on select documents. This can cause
client confusion, fragment your marketing message, and detract attention away from your firm. Your
brand is a symbol of your relationship with your clients, and our goal is to strengthen that relationship.
This seamless partnership is unparalleled among outsourced asset management programs and can be
presented as an extension of your existing practice, rather than a disjointed or disconnected service
provider. By maintaining an unwavering focus on your independence, our comprehensive philosophy
on branding can:
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Add value to your brand
Improve your firm’s capabilities, services, and messaging
Increase the effectiveness of your prospecting efforts
Result in unrivaled client loyalty
INT EGR ATED AS S ET M AN AGEM EN T
2014
Marke ting Programs
Innovative resources created to illuminate your value
Advisory Alpha provides you with proven, repeatable marketing programs that utilize a robust set of resources,
all of which incorporate your unique brand. These resources are continually improved with the goal of adding
value to your business. Investors move through various stages as they gain awareness of your firm, evaluate your
value proposition, and choose to remain your loyal clients. Our goal is to maximize your effectiveness and brand
recognition at every point of contact and at each stage of the client relationship. We not only offer marketing
resources, but also several distinct strategies and systems that can be used during the client prospecting, client
engagement, and client care phases. The next two pages summarize our marketing programs and use the following
icons to identify the role of each of these resources in the client relationship.
CLIENT PROSPECTING
CLIENT ENGAGEMENT
CLIENT CARE
Independent advisors are solely responsible for developing their own marketing materials and strategies, often
at significant expense. Generic financial advisor marketing content may look appealing, but is by nature overly
general and often dull—ultimately proving ineffective. At each stage of the marketing process, it is critical to use
tools and resources that:
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Effectively promote your specific investment solutions
Are consistent with your investment philosophy
Have an uncompromising focus on your brand
IN TEGR ATED AS S ET M AN AGEM EN T
2014
Marke ting Programs
P ORT FOLI O A NA LY SI S
Our Portfolio Analysis Report is a comprehensive presentation system that is tailored to our investment
solutions and designed for use with prospective clients. This enables you to implement a consistent and
effective sales process, regardless of a prospect’s current investments or characteristics. The client-specific
and accessible nature of this entire process is unparalleled in the industry and saves you valuable casepreparation time. The resulting presentation materials include an intuitive report that compares various
aspects of the current and proposed investment allocations. In addition, our research team includes an
Executive Summary that summarizes the highlights and contains personalized comments that can serve
as your key “talking points.”
P RE S E NTATI O N M AT E R I A LS
We prepare a number of materials designed to assist you in the sales process by providing broad information
on the investment strategies, encouraging continued interest in your firm, and addressing common
questions. These materials include printed brochures as well as group presentation tools. The underlying
belief is that educated clients are better able to see the value of your services and the sophistication of the
investment solutions. These materials give you a proven process to communicate the key advantages of
your services and to facilitate the transition of clients to your firm.
FAC T S HE ETS
A specialized Fact Sheet is available for each portfolio model, establishing credibility and confidence
among your prospects and clients. Each Fact Sheet outlines important elements of the investment
approach, such as the portfolio objective and the investment process. In addition, each sheet includes
detailed asset allocation breakdowns by asset class, geography, sector, maturity, and quality as applicable,
for each investment strategy.
C L IE NT A SSE SSM ENT
The Model Selection Guide (MSG) and Investment Policy Statement (IPS) work together to set the
expectations for the advisory relationship. The MSG questionnaire evaluates investor attributes and
account-specific goals, using an innovative approach that considers all portfolio assets. This is used to
determine which portfolio model may be the most appropriate given an investor’s total financial picture,
and also documents the pertinent suitability information for your compliance records. The IPS outlines
the investment process, sets appropriate expectations, and clearly defines the advisor-client relationship.
This is an industry best practice and also establishes credibility with savvy or institutional investors who
appreciate and often require a documented foundation for the investing process.
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IN TEGR ATED AS S ET M AN AGEM EN T
2014
SO C IA L M E DI A
There are two common challenges that advisors face when implementing a successful social media strategy:
powerful content and consistent strategy. Our innovative social media system addresses these difficulties and
is unique in the industry. We provide you with high-quality social media content that speaks to our investment
philosophy and is sourced directly from our investment team. Further, we will familiarize you with social media
management tools that will automate your social media strategy. This will maximize the impact of your social
media efforts and help you become a leader in your social networks.
M A RK ET REVI EW
In this environment of increasingly complex financial markets and sustained economic uncertainty, investors are
seeking out advisors that can confidently discuss the impact of these evolutions. The Market Review is a monthly
assessment of the global economic environment and the trends across various asset classes. By connecting
these general events to our investment strategies, the Market Review illustrates the sources of portfolio returns
in the recent past, establishes expectations regarding any investment changes, and demonstrates the extent of
the research employed in making portfolio decisions. This commentary is ideal for prospecting, establishes you
as a knowledgeable authority in your professional network, and keeps you top-of-mind with current clients.
I N V E S TOR S Q UA R E D
This investor education initiative is designed to improve investor success and add relevance in today’s market
environment by providing applicable and unbiased investment insight. The content does not specifically address
our investment solutions, but it is consistent with our investment philosophy and management style. This makes it
incredibly powerful as a tool to keep in touch with your clients and add value to your client meetings. The material
covers a variety of topics and is made available on a web-platform as well as printable documents. This diversity
and flexibility makes it useful for your prospecting efforts, including: email content, workshop materials, and radio
show topics. Further, Investor Squared is not intended for those seeking basic financial literacy, but rather those
that have a foundation of investment understanding. This perspective will support your professional alliances and
serve as a resource for your own professional development.
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IN TEGR ATED AS S ET M AN AGEM EN T
2014
Pract i ce Management
Collaborating to provide seamless support
and powerful efficiency
In an effort to simplify the use of this Integrated Asset Management Program in your business, Advisory Alpha offers
a depth of practice management resources. This added functionality is not independent of your firm but directly
integrated to add strength and depth to your brand. This critical efficiency will help you streamline all aspects of
your investment advisory business, increase profitability, as well as save significant time, energy, and capital.
SI M PLI FI E D PA PE RWORK
We do not engage your clients with a direct relationship. Rather, we provide our services
through your firm using a single client fee agreement. In addition, we offer these advisory fee
agreement templates that can be easily adapted for your firm, which includes the necessary
language disclosing the details of our engagement. This unique structure prevents any
confusion by keeping you and your firm as the sole point of contact, presenting a more
consistent message and delivery of services, and eliminating redundant paperwork.
PRO FE SSI O NA L P RINTING
Our professional design services elevate the perception of your firm, and we believe that
high-quality materials are important components of effective presentations. Unfortunately,
coordinating with designers and printers is time-consuming and expensive. By providing
you with professional-print-ready layouts for many of our marketing materials and offering
professional printing services, we allow you to save time, minimize costs, and create quality
investor kits specific to your firm.
SU PPO RT & CO MMUNIC ATION
In an environment that has become increasingly automated and impersonal for asset managers,
we are completely accessible to you without barrier. Our communication model is centered
on open discussion because we know that more complicated or time-sensitive issues benefit
from personal interaction. When meeting with investors, we encourage you to leverage our
experienced and credentialed investment team as an extension of your firm to reinforce your
credibility. We also make ourselves available to consult with you on client cases or unique
situations, discuss market and economic events, and even serve as a sounding board as you
manage your practice. In addition, our team provides proactive communication that is designed
to keep you informed of market events, economic trends, new educational resources, and a
variety of other topics helpful to you in your business.
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IN TEGR ATED AS S ET M AN AGEM EN T
2014
A DVI SO RY GUI D E
The various elements of our business model are intentionally designed to fulfill the necessary
components of a successful advisory firm. Although our solution is multifaceted and extends
to many aspects of your practice, our ongoing training and systematic approach give you the
blueprint needed to simplify and grow your business. Our Advisory Guide is a centralized
library of content that contains systems for implementing our services into your practice,
answers frequently asked questions, and outlines best practices for your day-to-day operations.
CLI ENT R EPO RTI NG
We provide enhanced account-level reports that are branded with your logo and include
detailed asset allocation, holdings information, performance, benchmark data, and invoices.
This helps to ensure your client reporting maintains continuity with our marketing materials
and investment philosophy. Further, we can help automate the distribution of this reporting
to your clients through our web platform: Advisory Access.
B I LLI NG
We assume the time-consuming responsibility of calculating and deducting all advisory fees,
including both the fee you wish to assess and our management fee. This provides investors
with one consolidated fee, which preserves continuity and precludes any need to publicize a
fee sharing arrangement.
A DVI SO RY ACCE SS
Advisory Access is an online platform that allows you to generate a variety of on-demand
reports, view your entire book of business, receive notifications on individual accounts, and
easily find account detail. You also have the ability to establish portals that give your clients
similar reporting capability and access.
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IN TEGR ATED AS S ET M AN AGEM EN T
2014
Partner W ith Us
A responsible path to guide your advisory practice
C USTO D I A N R E L ATI O NSHIP S
Our solutions are delivered through fee-based investment advisory services. We offer our investment
strategies through independent custodial platforms. You continue to interact directly with the custodian
and our firm gains limited access for the trading and billing of the appropriate client accounts.
TA RGET M A R KETS
We partner with select financial advisors that share our commitment to client care and meet the
minimum asset levels for us to efficiently apply our investment solutions. Our ideal partners are often
those independent financial advisors:
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Experiencing or planning for accelerated growth and business development
Operating at capacity or struggling to maintain demands of current account volume
Wanting to transition to a less intensive and stressful schedule
Finding limitations of traditional third party manager or outsourced solutions
Looking to segment their clientele and specialize in the highest-value relationships or niches
S UB A DVI SO RY
We provide our services through sub-advisory relationships with Registered Investment Advisory
firms. The subadvisory model is very different from the solicitor arrangement that is common in the
industry. As a solicitor, you simply refer business to outside asset management firms that engage
your clients with a direct relationship. Our subadvisory relationship allows you to experience
the benefits of your own in-house investment team with the cost structure and efficiency of an
independent investment management firm.
P R I CI NG
We implement a simple pricing model based primarily on a single, asset-based fee assessed to each
client account. This asset-based fee, combined with the average exchange traded product cost, is less
than the expense associated with a typical mutual fund. Our management fee tiers based on the size
of your total book of business. Most of our advisor partners have no out of pocket expenses other than
for the optional professional printing services.
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INT EGR ATED AS S ET M AN AGEM EN T
2014
While asset management may be the core service that advisors seek,
successful advisors use a collection of resources and materials to support
their specific investment strategies. Many outsourced providers, such as
third-party and turnkey asset managers, focus solely on investment services
and fail to provide a complete solution.
Our professional asset management allows you to offer your clients
innovative investment solutions designed to navigate the volatile markets
and changing global economy. In addition, you gain access to a suite of
marketing strategies to help you effectively utilize these investment services
by building all aspects of the client relationship. Our practice management
resources drive efficiency for your operations resulting in an unmatched
experience for your clients. This entire solution is wrapped with your brand
to strengthen your firm’s identity.
We invite you to experience the benefits of this advisory solution so that
you can maximize your efficiency, focus on your clients, and propel your
business to the next level. Contact us for additional information or to discuss
if this Integrated Asset Management Program can benefit your practice.
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IN TEGR ATED AS S ET M AN AGEM EN T
2014
Investment advisory services offered through Advisory Alpha, LLC, a SEC registered investment
advisor. This brochure was prepared by our firm and its internal staff. The information presented
in this brochure is believed to be accurate, however our firm cannot guarantee the correctness
of the data. Under no circumstances shall our firm or any of its affiliates, officers, employees,
or agents of any kind be responsible for damage, error, omission, inaccuracy, or misuse in
connection with the use of this brochure. The information presented is for educational purposes
only and does not intend to make an offer or solicitation for sale or purchase of any securities.
Investments involve risk and, unless otherwise stated, are not guaranteed. Investors should
consult with a qualified financial advisor and/or tax professional before implementing any
strategies discussed in this document. Investing involves risk, including loss of principal. No
investment strategy, such as asset allocation or diversification, can guarantee a profit or protect
against loss in periods of declining values. Please note that rebalancing investments may cause
investors to incur transaction costs and, when rebalancing a non-qualified account, taxable
events will be created that may increase your tax liability. Rebalancing a portfolio cannot assure a
profit or protect against a loss in any given market environment. CFA® is a trademark owned by
the CFA Institute. Certified Financial Planner Board of Standards Inc. owns the certification marks
CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the
U.S., which it awards to individuals who successfully complete CFP board’s initial and ongoing
certification requirements.
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www.advis or yalpha.com