Course Content Overview
Bachelor of Applied Management
Year 3 courses
BSMAN 3003 Strategic Human Resource Management
Human resource management has expanded as an area of business practice as the links between it, business
strategy and profitability have been recognised. This course builds on previous studies in the management of
human resources completed as part of the Bachelor of Applied Management. It will examine the concepts of
strategy and strategic management, and the manner in which a strategic approach to human resource
management can contribute to overall organisational strategy. Students will be encouraged to consider both
theoretical and practical perspectives in their evaluation of human resource policies and practices as
contributors to the long term performance of the organisation.
BSMAN 3004
Entrepreneurship
This course describes the skills, knowledge and values required to develop an understanding of the role and
function of the entrepreneur in a range of organisations. Students will use the learning materials to develop an
understanding of the principles and foundations of entrepreneurship, the nature and role of entrepreneurial
function in a business/organisational context and to learn strategies and tactics that can be used to improve
the probability of new venture success. Students will learn the industrial, legal, financial and technical
formalities associated with the commencement of new ventures, and develop skills to understand the
application of entrepreneurship to a designated industry sector. Students will also learn to apply the principles
of entrepreneurship to judge the feasibility of a recognised opportunity, and choose appropriate methodologies
to formulate and present a business plan for a new venture.
BSMAN 3005 Project Management
This course provides students with the opportunity to apply Project Management knowledge and skills to
real organisational issues. Students engage in case study analysis and provide Project Management
solutions, manage the project selection process and engage in Project planning.
The course is aimed at middle level managers who may observe the project management process, and are
likely to have project managers reporting to them or possibly working with them. It is not the intent of this
course to create project managers but rather foster an understanding of the framework and procedures
and processes housed within it.
The course is based on the Project Management Institute’s (PMI) Guide to the project management body
of knowledge (PMBOK guide). PMBOK is the sum of knowledge within the vocation of project
management. PMBOK includes proven traditional practices that are widely utilised, as well as
contemporary practices that are emerging in the profession. PMBOK stands as a guide for good practice in
the project management industry.
CRICOS Provider No. 00103D
BAM Course Overview 2015
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BSMAN 3007 International Business Management
This course introduces students to the global business environment. In particular, it will examine why
businesses choose to internationalise their operations, identify methods by which this is undertaken and
analyse the factors that determine the success of this action. In addition, the course will provide students with
skills to identify opportunities, barriers and risks present in a global market place and provides strategies to
manage and capitalise upon them. It develops an understanding of the importance of cultural awareness and
managerial adaptability in the pursuit of competitive advantage.
The course is aimed at middle level managers who are currently or intend to be involved with global business
activities, including offshore supply chains, international subsidiaries and other foreign operations or
investments.
BSMAN 3008 Marketing for Managers
Marketing for Managers introduces students to the principles underpinning marketing with an emphasis on
strategic management decision-making. Upon completion, students will be able to understand the role of
marketing in business operations and the concept of marketing strategy implementation via the marketing
mix. Marketing for Managers will also consider other aspects of marketing important for managers; marketing
research; legislation relevant to marketing and intellectual property protection. This course will be presented
within a context of social responsibility and sound business ethics while stressing the application of marketing
concepts to authentic marketing situations.
BSMAN 3009 Accounting for Managers
As the final accounting course in the Bachelor of Applied Management and Bachelor of Hospitality
(Management), Accounting for Managers draws on and extends the knowledge and skills from previous
accounting courses. Its primary focus is the preparation, analysis and interpretation of financial information for
the purpose of informing management decision-making. Students will be challenged by a diverse range of
problems and scenarios that will ensure that they are able apply their knowledge in the workplace, cognisant
of the regulatory, ethical and sustainability expectations of all stakeholders.
BSMAN 3193 Applied Workplace Practice
PREREQUISITE: BSMAN 3005
This course is designed for students to apply project management concepts, theories and strategies to an
organisational management issue or opportunity. It is the capstone course in the Bachelor of Applied
Management. It is a project course with the sole focus of identifying, planning, implementing, managing and
reporting on a project in the workplace.
The course fosters an environment where students embrace continuous learning, develop the skills of selfreliance, become engaged in their community and cultivate an awareness of social responsibility.
CRICOS Provider No. 00103D
BAM Course Overview 2015
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BUGEN 3711 Applied Principles for Responsible Business Practice
This course aims to enable students to identify and apply ethical, socially responsible and sustainable
business practices. The relationship between business, society and the environment is considered and
approaches to develop positive outcomes in each of these areas are explored. Students are challenged to
identify, develop and practice personal values in a business context.
CRICOS Provider No. 00103D
BAM Course Overview 2015
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