Porsche Automobile Holding SE
Porsche Automobile Holding SE
Parent Company
Porsche Automobile Holding SE
Category
Sports Car, SUV
Sector
Automobiles
Tagline/ Slogan
There is no substitute
USP
1/5
Porsche Automobile Holding SE
Extremely luxurious car, High reputation in the market
STP
Segment
High ended car users
Target Group
Businessmen and prosperous families
Positioning
Positioned as a car manufacturer for elite and extremely prosperous customers
Product Portfolio
Brands
2/5
Porsche Automobile Holding SE
1.
Porsche Cayman
3.
Porsche 911
Porsche Boxster  Porsche Cayenne  SWOT Analysis
Strengths
1.High brand presence and reputation across globe
2. Preferred by ultra-rich elite customers as every single model is high priced
3. Few car models but wide range of variants. Hence, gets an advantage of brand extension
4. A trusted brand for providing supreme style with sporty features
5. One of the most recognized top-of-the-mind and popular luxury car brands
6. Has over 12,000 employees globally
7. Is a popular brand in the racing as well as the gaming industry
Weaknesses
1. Lacking presence in middle income segment which is expanding at a phenomenal rate
2.Very high maintenance and running cost in an extremely competitive luxury car market
Opportunities
3/5
Porsche Automobile Holding SE
1. Capitalize on exclusivity and increase sales
2. Future generation and concept cars
3.Increasing manufacturing facilities and distribution as well as servicing network
Threats
1.Government policies in some countries
2. Impending recession which may decrease purchasing power
3.Intense competition from automobile giants
Competition
Competitors
1. BMW
2. Audi
3. Mercedes Benz
4. Ferrari
5. Jaguar
4/5
Porsche Automobile Holding SE
5/5