Porsche Boxster
Porsche Boxster
Parent Company
Porsche
Category
Convertible sports car
Sector
Automobiles
Tagline/ Slogan
Ride the wind
USP
1/4
Porsche Boxster
A blend of performance, comfort and style
STP
Segment
Luxurious High end car segment
Target Group
Businessmen and extremely prosperous young executives
Positioning
Positioned as a luxury car which is stylish and a performer
SWOT Analysis
Strengths
2/4
Porsche Boxster
1. Attractive for the elite car customers due to strong brand appeal
2. Performance delivering car blended with style
3. Rich looking and comfortable interiors
4. Nice grip on the road providing smooth drive
5. Excellent advertising and branding enhanced the existing premium image
6. From 0-60 in 5 seconds make Boxster a high performance luxury convertible
7. Has won several awards as car of the year, best design, drivers choice and many more
Weaknesses
1.High price and premium car requires high maintenance, thus limits demand
2.Limited presence in emerging countries despite demand
Opportunities
1. Increase manufacturing units to penetrate in domestic markets
2. Implement innovative features to face competition
3. Expand the market by well spread distribution and servicing network across the globe
3/4
Porsche Boxster
Threats
1. Government policies in some countries
2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants catering to the elite class
Competition
Competitors
1. BMW X6
2. Mercedes Benz SLK class
4/4