Sports and Entertainment
Management
Topic: Sports and Entertainment Means Business
Key Learning(s):
Unit Essential Question(s):
Define profit, explain the profit motive,
and describe types of economic utility.
Define risk and the categories and
classification of it.
Name the strategies for risk
management.
Ethics and the impact of unethical
behavior.
Be able to discuss funding and
revenue sources for sports and
entertainment businesses and describe
financial analysis tools.
What are some profit motives of sports
marketing?
How does risk affect sports marketing?
What are the categories and classification
of risk?
Why is it so important to be ethical?
What are the sources of revenue from
sports and enterntainment?
Grade: 10-12
Optional
Instructional Tools:
Book
Projects
Computer
Worksheets
Concept:
Concept:
Concept:
Concept:
Sports and Entertainment
Economics
Risk Management
Business Ethics
Financial Analysis
Lesson Essential Questions:
Lesson Essential Questions:
Lesson Essential Question
Lesson Essential Questions:
What is profit and what is
the profit motive?
What are the types of
economic utility?
What is risk?
What are the categories of
risk?
What are strategies for risk
management?
What are ethics?
What impacts does unethical
behavior have on people?
Where do sports and
entertainment businesses get
their funding?
What are four tools for financial
analysis?
Vocabulary:
Profit
Profit motive
Economics
Economic utility
Vocabulary:
Risk
Risk management
liable
Vocabulary:
Ethics
principles
Vocabulary:
Return on investment
Forecast
Budget
Balance sheet
Income statement
Other Information: