Name: ___________________
Date: _________ Block: ____
The Marketing Game Plan
Chapter 6 Test
1. Tactics are
a. The study of the sales process
b. The ways a product is differentiated from the competition
c. The study of the relationship of individual consumers and producers
d. Strategies for success
2. To find information about the competition, marketers can
a. Use the internet
b. Attend trade shows
c. Talk with customers
d. All of the above
3. Applied research is
a. Gathered from all touchpoints
b. Conducted to solve a specific problem
c. Data that have been organized and interpreted
d. None of the above
4. Touchpoints are
a. Sensitive areas of a business
b. Buttons pushed on computer screens
c. The points where a business makes contact with customers
d. All of the above
5. A mass market is
a. A religious group
b. A broad category of consumers
c. A group of investors
Name: ___________________
Date: _________ Block: ____
d. All of the above
6. The major categories of a marketing plan include
a. Analysis
b. Strategy
c. Implementation
d. All of the above
7. Which of the following would not be considered a touchpoint?
a. An e-mail to a customer
b. A manager-employee meeting
c. A website where customers get information and give feedback
d. An advertisement
8. The implementation section of the marketing plan will contain
a. Timelines
b. Assignments of responsibility
c. Intervals of review and evaluation
d. All of the above
9. A product portfolio is
a. The research completed on a product
b. A pricing strategy
c. All of the products a company has available for customers at any one
time
d. All of the above
Name: ___________________
Date: _________ Block: ____
10. Which of the functions of marketing deals with designing, producing,
maintaining, improving, and/or acquiring products or services to meet
customer needs?
a. Marketing Information Management
b. Promotion
c. Product/Service Management
d. Distribution
11. Which of the following is not part of the marketing mix?
a. Selling
b. Promotion
c. Price
d. Product
12. Gross impression can
a. Include logos on sports apparel
b. Take place on a television show
c. Involve the number of times a product is associated with an athlete
d. All of the above
13. DECA prepares emerging leaders and entrepreneurs in ___________, finance,
hospitality and ___________.
a. Marketing and Management
b. Marketing and Entrepreneurship
c. Management and Entrepreneurship
d. Management and Promotion
14. Having a profit motive means
a. Charging high prices
Name: ___________________
Date: _________ Block: ____
b. Increasing the number of products offered
c. Producing what consumers want
d. Making decisions to use resources in ways that result in the greatest
profit
15. Ethical behavior requires
a. Making touch decisions
b. Using self-restraint
c. Acting in a mature, responsible manner
d. All of the above
16. The guidelines and goals set for different entertainment venues are called
a. Industry norms
b. Industry standards
c. Industry trends
d. Tiers
17. Tourism
a. Is the world’s largest industry
b. Is the world’s tenth largest industry
c. Has little impact on the world’s economy
d. None of the above
18. Which of the following has led to growth in the sports and entertainment
industry?
a. A higher standard of living and increased discretionary income among
average consumers
b. Rising gasoline prices combined with periods of decreasing productivity
in the US economy
c. Less competition among sports and entertainment businesses
d. None of the above
Name: ___________________
Date: _________ Block: ____
19. Demographics
a. Categorize market segments by age, gender, race, income, and
educational level
b. Refer to the frequency of use of a product
c. Refer to the interest, values, and emotional responses
d. Consider different parts of the country where market segments live
20. The first step in marketing research involves
a. Defining the problem
b. Analyzing current conditions
c. Collecting data
d. None of the above
21. ______ A broad group of customers
A. Applied research
B. Interpretation
22. ______ Research conducted to solve problems
C. Marketing Intelligence
D. Marketing plan
23. ______ Information gathered about competitors
E. Mass Market
F. Mission Statement
24. ______ The process by which the tactics are
implemented
G. Product Portfolio
H. Strategies
I. Tactic
25. ______ Any means by which the business makes
contact with customers
J. Test Marketing
K. Touchpoints
L. Trade Shows
26. ______ Identifies the nature of the business and
the reason it exists
27. ______ A precisely written document that describes the tactics and strategies that
will be used to market a product or service.
Name: ___________________
Date: _________ Block: ____
28. ______ Explaining the information so that it has meaning and drawing conclusions
that relate to the defined marketing research problem.
29. ______ Trying out the sales potential for a new product in a small market area prior
to its final release nationwide and/or worldwide.
30. ______ Major events where people in a related industry meet to show their
products, exchange ideas, learn about the latest trends, and so forth.